Sony Pictures Bosses Slam Day & Date Release Model As “Devastating To Our Collective Business"

Sony Pictures Bosses Slam Day & Date Release Model As “Devastating To Our Collective Business"

Before screening footage from several of their upcoming theatrical-only releases during last night's CinemaCon presentation, Sony brass took the opportunity to slam the current day & date strategy.

While most would agree that the current day and date theatrical/streaming strategy employed by major studios such as Disney/Marvel and Warner Bros. was brought about by necessity because of the COVID-19 pandemic, many within the industry have been against it from the start, and whichever way you choose to look it, it's clear that this model has negatively impacted box office takings.

At the end of the day, if the majority of people can watch a movie at home for free (or even fork out $30 for Disney+ Premiere Access), then that's what they're going to do - especially in the current climate.

Ahead of last night's CinemaCon presentation, Sony Pictures bosses Josh Greenstein and Tom Rothman reiterated the studio's “commitment to protecting and preserving the theatrical window” while taking a jab at the simultaneous theatrical/streaming model.

“Debuting movies simultaneously in theaters and in the home is devastating to our collective business,” began Greenstein. "Our movies will be seen exclusive first in our movie theaters. Movie theaters and the theatrical movie experience will triumph."

“Over the last 19 months there’s been a lot of doom and gloom,” he continued. “Without dismissing the very real challenges, we at Sony take a long-term view of the movie business.”

Rothman, who was taking a break from his vacation in Cape Cod, then weighed in, citing Disney/20th Century Studios' recent Free Guy as an example of a movie that's done solid business because it's a theatrical-only release.

“I saw Free Guy on Cape Cod,” Rothman told the crowd. “That film has done great business because, number one it’s terrific and number two, you actually can’t watch it at home on television! Go f***ing figure. You remember Bill Clinton and it’s ‘the economy stupid?’ It’s the window stupid! Yeah, we’re not too bright out in Hollywood but we’ll figure it out.”

What do you guys think? Would you like to see the day and date strategy become a thing of the past, or would you prefer if streaming was still an option going forward?

DISCLAIMER: Comic Book Movie is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]
Related Headlines
SPIDER-MAN: NO WAY HOME Promo Art Reveals Spidey's New Logo And Makes Changes To The Black & Gold Suit

SPIDER-MAN: NO WAY HOME Promo Art Reveals Spidey's New Logo And Makes Changes To The Black & Gold Suit

Some newly revealed promo art for Spider-Man: No Way Home puts the spotlight on the wall-crawler's new logo, while we also see that some key changes have been made to that mysterious Black & Gold suit...
SPIDER-MAN: NO WAY HOME Stills Show Doctor Ock In Pursuit Of Spidey; Jon Watts Teases Spider-Man: Endgame

SPIDER-MAN: NO WAY HOME Stills Show Doctor Ock In Pursuit Of Spidey; Jon Watts Teases "Spider-Man: Endgame"

Some new stills from Spider-Man: No Way Home have been released teasing the battle between Spidey and Doctor Octopus, while Jon Watts, Kevin Feige, and Tom Holland tease the epic scale of the threequel...
SPIDER-MAN: NO WAY HOME Empire Cover Teases The Wall-Crawler's Battle With Some Familiar Sinister Foes

SPIDER-MAN: NO WAY HOME Empire Cover Teases The Wall-Crawler's Battle With Some Familiar Sinister Foes

With rumours swirling about a new trailer being released, Empire Magazine has shared two new covers that tease Peter Parker's battle with the Green Goblin, Doctor Octopus, and...Sandman? Check it out...
SPIDER-MAN: NO WAY HOME - 5 Mind-Blowing Cameos That Have To Happen (But HAVEN'T Been Rumored)

SPIDER-MAN: NO WAY HOME - 5 Mind-Blowing Cameos That Have To Happen (But HAVEN'T Been Rumored)

The sheer number of Spider-Man: No Way Home rumors have become more than a little overwhelming, but we're putting them to one side for some good old fashioned speculation about other cameos we could see.
SPIDER-MAN: NO WAY HOME Star Tom Holland Says The Movie Was Viewed As The End Of A Franchise

SPIDER-MAN: NO WAY HOME Star Tom Holland Says The Movie Was Viewed As "The End Of A Franchise"

On the heels of those new stills, Spider-Man: No Way Home star Tom Holland has commented on the movie's place in the MCU, revealing that the threequel was looked at as "the end of franchise".
Latest Headlines
ETERNALS Rotten Tomatoes Score Revealed; Leaves It Short Of Certified Fresh Status

ETERNALS Rotten Tomatoes Score Revealed; Leaves It Short Of "Certified Fresh" Status

It goes without saying plenty more reviews for Eternals will be counted in the coming weeks, but the movie's initial Rotten Tomatoes score has been revealed, and it's not in "Certified Fresh" territory!
ETERNALS Reviews Promise A Visually Stunning, Overstuffed (And Overlong) Movie Unlike Any Before It

ETERNALS Reviews Promise A Visually Stunning, Overstuffed (And Overlong) Movie Unlike Any Before It

The review embargo for Eternals has lifted, and these verdicts are definitely more of a mixed bag than expected! Despite some strong visuals, it appears this isn't going to earn Chloé Zhao another Oscar.
DUNE Opens To $40.1 Million At The Domestic Box Office; Passes $200 Million Worldwide

DUNE Opens To $40.1 Million At The Domestic Box Office; Passes $200 Million Worldwide

Dune is now playing in U.S. theaters, and despite debuting simultaneously on HBO Max, Denis Villeneuve's sci-fi epic took in over $40 million domestically, passing the $200M mark globally in the process.
HAWKEYE: Jeremy Renner & Hailee Steinfeld Take Aim On Official Poster For The Upcoming Disney+ Series

HAWKEYE: Jeremy Renner & Hailee Steinfeld Take Aim On Official Poster For The Upcoming Disney+ Series

With exactly one month to go, Marvel Studios has released the official poster for Hawkeye, featuring Clint Barton (Jeremy Renner), Kate Bishop (Hailee Steinfeld), and Lucky the Pizza Dog taking aim!
MS. MARVEL Promo Art Confirms MCU's Kamala Khan Won't Have Her Comic Book Embiggening Powers

MS. MARVEL Promo Art Confirms MCU's Kamala Khan Won't Have Her Comic Book Embiggening Powers

There have been rumblings for a while now that the MCU's Ms. Marvel won't have her classic embiggening powers from the comic books, and that's been confirmed in new promo art for the Disney+ TV series...
ETERNALS Stills Shift The Focus To The Marvel Cinematic Universe's New Love Story With Ikaris And Sersi

ETERNALS Stills Shift The Focus To The Marvel Cinematic Universe's New Love Story With Ikaris And Sersi

Seven new stills from Eternals have been released, with the majority putting the focus on the Marvel Cinematic Universe's latest (and oldest) love story with Richard Madden's Ikaris and Gemma Chan's Sersi.
SPIDER-MAN: NO WAY HOME Promo Art Reveals Spidey's New Logo And Makes Changes To The Black & Gold Suit

SPIDER-MAN: NO WAY HOME Promo Art Reveals Spidey's New Logo And Makes Changes To The Black & Gold Suit

Some newly revealed promo art for Spider-Man: No Way Home puts the spotlight on the wall-crawler's new logo, while we also see that some key changes have been made to that mysterious Black & Gold suit...
ETERNALS TV Spot Unleashes The Deviants On The MCU; New Poster Shows Arishem Looming Large

ETERNALS TV Spot Unleashes The Deviants On The MCU; New Poster Shows Arishem Looming Large

Marvel Studios has released a new TV spot and poster for Eternals, and if you've been hoping to see more of Arishem and the Celestials, then we definitely have you covered. Check them out after the jump!