BOX OFFICE: 40% Fri-Sat Drop For SUICIDE SQUAD

BOX OFFICE: 40% Fri-Sat Drop For SUICIDE SQUAD

BOX OFFICE: 40% Fri-Sat Drop For SUICIDE SQUAD

After a stellar Friday night haul for Warner Bros. and David Ayer's Suicide Squad, a massive 40% drop on Saturday brings weekend box office expectations crashing back to the $130 million range.

After grossing $65.1 million on Friday in North America ($20.5 million from previews on Thursday and $44.6 million on Friday), Suicide Squad suffered a massive 40% drop on Saturday, and may gross less than $40 million for the day.  If that trend continues for another massive drop on Sunday, the overall weekend box office haul for the film could end up being in the $130 million range after early estimates ballooned to the $140-$150 million range.  

Given the scathing reviews, it seemed likely that Suicide Squad was headed for a massive drop during the SECOND weekend of release, similar to what happened to Batman v Superman: Dawn of Justice, but it appears that the negative reviews are actually affecting the opening weekend box office numbers.  

Despite setting records with its $166 million domestic opening weekend back in March , Dawn of Justice also dropped 38% from Fri-Sat during that first weekend. Negative reviews and word of mouth caused the film to drop an unprecedented 68% in its second weekend of release.    In comparison, earlier this year, Deadpool saw just a 10% drop going from Fri-Sat during its first weekend in North American theaters and Captain America: Civil War had a small percentage decrease as well, at only 18%. Fox's second comic book movie released this year,  X-Men: Apocalypse, saw a 22% drop from Fri-Sat during its first weekend in domestic theaters.

Next weekend, Suicide Squad will face box office competition from Pete's Dragon and Sausage Party.

 

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