Netflix Calls NBC's JESSICA JONES Viewership Numbers Remarkably Inaccurate

Netflix Calls NBC's JESSICA JONES Viewership Numbers Remarkably Inaccurate

"Given what is really remarkably inaccurate data, I hope they didn't spend any money on it." That's Netflix's chief content officer responding to NBC's previous report of Netflix's viewership numbers. "Why would NBC use their slot to talk about our ratings?"

Netflix had its turn at the Winter TCA press tour and of course responded to NBC's claim that the streaming platforms viewership numbers are pretty low in comparison to some of network television's prime time dramas.  Netflix chief content officer Ted Sarandos stated, "Given what is really remarkably inaccurate data, I hope they didn't spend any money on it."  In an even bigger burn, Sarandos added, "There's a couple mysteries at play for me. Why would NBC use their lunch slot to talk about our ratings? Maybe because it's more fun than talking about NBC ratings. … The methodology doesn't reflect any sense of reality we keep track of."

Netflix simply doesn't track viewers and data the way a traditional network does.  They have a different business model.  Whether a monthly subscriber is 18 or 75 means very little to Netflix.  "I can't even tell you how many 18-49 users we have … we don't track them.  Those sample sets don't give you a lot of information when people are watching thousands of shows [on Netflix] around the world. Somewhere in the world, every second of every day, someone is pressing start on a Netflix original. … There is not an apples to apples comparison to Netflix watching and any Nielsen rating."
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Mark Julian
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Filed Under "Jessica Jones" 1/18/2016
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