Amazing Footage Of X-Men: First Class 3D Projection In LA For DVD/Blu-Ray Release!

Amazing Footage Of <i>X-Men: First Class</i> 3D Projection In LA For DVD/Blu-Ray Release!

Bringing attention to the fact that X-Men: First Class is released today on DVD and blu-ray in the US, check out the amazing 3D projections put up on the side of a Los Angeles building using footage and effects from the movie...

X-Men: First Class charts the epic beginning of the X-Men saga, and reveals a secret history of famous global events. Before mutants had revealed themselves to the world, and before Charles Xavier and Erik Lensherr took the names Professor X and Magneto, they were two young men discovering their powers for the first time. Not archenemies, they were instead at first the closest of friends, working together with other Mutants (some familiar, some new), to stop Armageddon. In the process, a grave rift between them opened, which began the eternal war between Magneto's Brotherhood and Professor X’s X-Men.

The 3D projection turns the side of a building into a movie screen. The technology appears to make solid structures change shape and reveal images that are not really there, such as water flowing from windows or cars emerging from within the walls. It has been around for a couple of years, but is now catching on in promotions. Pearl Media takes laser measurements of a building to get a realistic view before creating a 3D image of the façade. Animation becomes an overlay. Software renders both pieces together. When complete, a "high-powered projector" projects the image on the building, explains Joshua Cohen, Pearl Media's president.

X-Men: First Class is set to be released on DVD blu-ray in the US today, and in the UK on October 28th.

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