It's not $$$$ that matters in this strategy, it's the hearts and minds of kids/toy buyers, not-too-subtly communicating what's "important" — robertliefeld (@robertliefeld) June 1, 2014
It's not $$$$ that matters in this strategy, it's the hearts and minds of kids/toy buyers, not-too-subtly communicating what's "important"
Cap 2 toys & ASM2 toys everywhere, X-Men - zippo. No promotions from toy aisles. Starve those properties. Makes X-Men comeback impressive! — robertliefeld (@robertliefeld) June 1, 2014
Cap 2 toys & ASM2 toys everywhere, X-Men - zippo. No promotions from toy aisles. Starve those properties. Makes X-Men comeback impressive!
No emotion in these facts/reporting, it's just numbers and business. But the messages are clear. — robertliefeld (@robertliefeld) June 1, 2014
No emotion in these facts/reporting, it's just numbers and business. But the messages are clear.
X-Men DOFP toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys. — robertliefeld (@robertliefeld) June 1, 2014
X-Men DOFP toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys.
Bottom line, it's a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale. — robertliefeld (@robertliefeld) June 1, 2014
Bottom line, it's a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale.
Gotta respect it. And equal respect to those properties slugging it out without equal support across multiple platforms. — robertliefeld (@robertliefeld) June 1, 2014
Gotta respect it. And equal respect to those properties slugging it out without equal support across multiple platforms.
You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses — robertliefeld (@robertliefeld) June 1, 2014
You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses
My un-informed prediction, Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3 — robertliefeld (@robertliefeld) June 1, 2014
My un-informed prediction, Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3
My twitter observations come from my view of the licensing/branded world and the public info at my finger tips. Same info available to all. — robertliefeld (@robertliefeld) June 1, 2014
My twitter observations come from my view of the licensing/branded world and the public info at my finger tips. Same info available to all.
Just connect the dots.... — robertliefeld (@robertliefeld) June 1, 2014
Just connect the dots....
I root for the underdog, and as a result of the Fox ownership of X-Men films, the best selling X-Family has to work a whole lot harder. — robertliefeld (@robertliefeld) June 1, 2014
I root for the underdog, and as a result of the Fox ownership of X-Men films, the best selling X-Family has to work a whole lot harder.
X-Men Days of Future Past has made $500 million in one week. Sit. Down. This is a franchise surging after a post Last Stand lull. — robertliefeld (@robertliefeld) June 1, 2014
X-Men Days of Future Past has made $500 million in one week. Sit. Down. This is a franchise surging after a post Last Stand lull.
For the record, I have no opinion in the Fantastic Four rumors. Need proof about cancelled comics. I'm commenting on toy freeze outs only. — robertliefeld (@robertliefeld) June 1, 2014
For the record, I have no opinion in the Fantastic Four rumors. Need proof about cancelled comics. I'm commenting on toy freeze outs only.
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