Green Lantern Finally Tops The $200 Million Mark

Warner Brothers' Green Lantern has finally turned a profit! Sort of...

Follow Mark:
By Mark Julian - 8/28/2011
Box office tracking and rankings courtesy of Box Office Mojo.



So Green Lantern currently sits at $205M at the worldwide box office. While many will say that marketing costs will still negate declaring that the movie has turned a profit, remember that the marketing number is largely unknown and is often just a number thrown out there by the media. Likewise, the profit from DVD's, video games, and other licensing initiatives are also unknown so I like to think that they cancel out the marketing costs.

Green Lantern will be released on DVD Oct. 14, 2011.



Green Lantern is a 2011 superhero film based on the DC Comics character of the same name. The film stars Ryan Reynolds as Hal Jordan, with Martin Campbell directing a script by Greg Berlanti and comic book writers Michael Green and Marc Guggenheim, which was subsequently rewritten by Michael Goldenberg.

Green Lantern was released on June 17, 2011, in 3D.

Justin Chang of Variety gave Green Lantern a negative review, stating, "Martin Campbell's visually lavish sci-fi adventure is a highly unstable alloy of the serious, the goofy and the downright derivative." Manohla Dargis of The New York Times said, "Green Lantern is bad. This despite Mr. Reynolds's dazzling dentistry, hard-body physique and earnest efforts, and the support of fine performers like Peter Sarsgaard ... Mark Strong ... and Angela Bassett". Christy Lemire of the Associated Press called it a "joyless amalgamation of expository dialogue and special effects that aren't especially special." Roger Ebert of the Chicago Sun-Times had mixed feelings, stating, "Green Lantern does not intend to be plausible. It intends to be a sound-and-light show, assaulting the audience with sensational special effects. If that's what you want, that's what you get."



By: TwitterButtons.com
By TwitterButtons.com


Source: Box Office Mojo
DISCLAIMER: This article was submitted by a volunteer contributor who has agreed to our code of conduct. ComicBookMovie.com is protected from liability under "safe harbor" provisions and will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. For expeditious removal, contact us HERE.
14
LIKE!
94 Comments
1 2 3
Hannibal_King - 8/28/2011, 10:15 PM
Yippee!
Redhood2k10 - 8/28/2011, 10:16 PM
Good glad to hear it, hopefully WB learns a lesson and improves on the sequel, or they can hire me to write :)
capreborn - 8/28/2011, 10:17 PM
Green Lantern has to double its money to get a sequel
TayDee - 8/28/2011, 10:19 PM
Ok! It goes from massive fail to regular fail
jbrandtc - 8/28/2011, 10:23 PM
There are targets on the chests of Superman and Spider-Man next summer. Both reboots must convince moviegoers they won't be seeing the same old thing again.
ThreeBigTacos - 8/28/2011, 10:23 PM
hahah it only took how many weeks/months?
bakongo - 8/28/2011, 10:24 PM
If GL reaches the 230, there will be a sequel.
DoomXfactor - 8/28/2011, 10:24 PM
Good. Hopefully the Sequel is better
JohnTom88 - 8/28/2011, 10:26 PM
A profit to who?

One half the money receipt goes to the theater business, and foreign receipt will get taxed more than domestic. If you want to see barely profit, check out Captain America. Yeah Cap which has made $ 320 million on a 3/4 budget of GL is still a barely profitable enterprise. GL is still by definition a loss.





CaptainOtter - 8/28/2011, 10:29 PM
Also keep in mind that the movie had an enormous marketing budget. Even when you throw in outside profits from toys and video games, calling this movie anything resembling a financial success is delusional.
TayDee - 8/28/2011, 10:31 PM
JohnTom88 - But they also have a video game & dvd's and other merchandising for cap so I think cap was a win.

CaptianOtter - Shhhhhh GL fans don't want to hear that
DannyDreg - 8/28/2011, 10:32 PM
@bakongo: I'm not being a d!cky asking, but how/where did you get that figure from? I'm genuinely curious.
MercWithAGun - 8/28/2011, 10:34 PM
DC should just stick with Batman and Superman at the moment and when they finally put the two together on the screen job well done
NOLANITE - 8/28/2011, 10:37 PM
Yippy kay yay mother {fricker}!! bring on the sequel!
Tevii - 8/28/2011, 10:37 PM
Nice and there are still a few foreign markets left to open in. Then DVD and merchandise sales then forecasting of interest after the animated series begins. Green Lantern might get a sequel yet.
MarkJulian - 8/28/2011, 10:39 PM
@JohnTom88, @CaptainOtter I like to offset marketing with video game profits and dvd profits. They usually cancel each other out and the green lantern dvd will probably be a winner.
CapA - 8/28/2011, 10:40 PM
JohnTom is right 100% of the money made in theaters don't come back into the pockets of WB to make up for the cost of production and advertisement.
AS for the DVD/BR sales, I can see WB selling GL quickly at a low price or as part of 2 for 1 sale, like they did for previous movies not doing as well as they could (Matrix Reloaded, Superman Returns)...
tazmaniak - 8/28/2011, 10:41 PM
No, the movie hasn't turned a profit.Like CaptainOtter pointed out, the marketing budget was huge.It was reportedly $100M.So, the film has to make $300M just to break even.

It's been said several times that the movie has to make a minimum of $500M to actually be successful/worthwhile.
MikeHawk - 8/28/2011, 10:46 PM
Rofl Finally Hooray!
ISleepNow - 8/28/2011, 10:47 PM
yeah and Transformers 3 finally crossed the 1.1 billion dollar mark. suck it gl..
alucard365 - 8/28/2011, 10:47 PM
DC/WB should be ashamed of themselves for allowing such a crappy movie to be made. i was never into Green Lantern, and after watching this movie it looks like i never will be.
JohnTom88 - 8/28/2011, 10:49 PM
@GraphicCity Fine, but try to offset the money goes to the theaters. The equation is 1/2 the money receipt goes to the theaters.

If the barely profitable Cap is already that profitable as it doubled the money receipt and more ($325 M = 2 * $140 M budget + $ 45 M), Disney already announces Cap 2 by now like it has announced Thor 2.











Ceejay - 8/28/2011, 10:50 PM
Ha ha ha this is the dumbest article of all time!

The ticket share on Green Lantern has long past the 90% that the studio would get on the initial first couple of weeks. Out of that meagre $200 million over the last couple of months, all they've made from that would be about HALF! The first two weeks of the movie release is when GL needed to make $200 million not several months later! There's a 90/10% ticket split in those vital weeks when the studio makes the brunt of its profits. GL didn't make anything near enough money in three weeks let alone four world wide to even come close to making back that production and marketing costs. At this period the studio are probably already on a 40/60% ticket split with the cinemas if not a 8/20% both in favour of the theatres!

This article needlesly throws hope to those who think the number prove it's broken even, it hasn't even done that!
Nucastle - 8/28/2011, 10:50 PM
The movie was a goddamn failure people. Yeah DVD sales will help but this movie freaking tanked. Shut up. Get over it. Move on. GL2 someday? who knows. but stop talking about this titanic blow hard pile of sh*t. Stop talking about profits, stop talking about who "got it" or not; it's pretty clear cut by now what a good CBM is. So stop saying stupid sh*t about stupid movies. Read some freaking comics or something or go to school, find something else to talk about.
LP4 - 8/28/2011, 10:54 PM
Damn this shit took forever to reach the 200mil mark.

;P

Mechagino - 8/28/2011, 10:57 PM
About Time... WB, I love you but I feel you should of just released it all at once. GL is a very fun film however and I do look forward to an eventual sequel.
Redhood2k10 - 8/28/2011, 11:01 PM
@Nucastle: or stop commenting on articles when u know what topic is about and bitch about it in the comment section so you look like an idiot
Nucastle - 8/28/2011, 11:03 PM
And yeah TY Ceejay for pointing out how retarded it is to stick box office numbers and production/marketing costs right next to each other and expect it to relate to how much the STUDIO made. Because, you know, all movie theaters operate for free. They don't pay their employees. And marketing firms also operate based on charity. /sigh. Graphic City! please understand this and don't post garbage like this again. Please. Understand the industry.
Ceejay - 8/28/2011, 11:10 PM
There won't be a sequel, the movie hasn't even broke even and it won't, it simply cost too much to make and distribute.

Batman in 1989 cost $35 million to make, it grossed over $250 million domestically yet WB accounts after all the payouts to producers, actors, distribution costs etc said the film actually made a $20 million loss! Purely because of the marketing costs were ridiculously high like Green Lantern, however the public attendance for ticket sales were obviously there because the movie grossed over $400 million worldwide so it got a sequel that was less aggressively marketed to make a better profit.

Green Lantern cost $200 million to make but they spent and extra $100 million on aggressive marketing domestically and another $75 million for international marketing. It's not even close to breaking even let alone making a profit and its made less than half what Batman made back in 1989 while costing nearly three times more to make! More importantly, the ticket sales worldwide are obviously not there, the audience numbers are low in the extreme with a meagre and embarrassing $90 million international gross. Not a chance in Hell this movie will get a sequel unless its straight to video and even if it does, it will not have the budget to look any better than this film did because it's made the biggest loss of any film this year!
Kayo - 8/28/2011, 11:11 PM
Reboot is not on their(WB) minds right now because they still has two superhero films which is still in productions.
JohnTom88 - 8/28/2011, 11:12 PM
For WB sake, cheap CGI tech is not available yet to make affordable yet believable space scene filled with interactive aliens.

My advice is to go with Flash and WW first, then reboot/reimagine GL around hopefully 2015. 2013 Flash, 2014 WW. Superman sequel and a cheaper Green Arrow movie somewhere in tandem.



DEATHbyEXILE - 8/28/2011, 11:14 PM
MarkJulian - 8/28/2011, 11:16 PM
For everyone that's suddenly a Hollywood accountant. Understand the terms and how they're used before playing at being an expert. Understand the difference between "net profit" and "net points" versus the general terms of "profit" and "revenue". If you did the math the way some of you insist, "it has been estimated that only about 5% of movies officially show a net profit, and the "losers" include such blockbuster films as Rain Man, Forrest Gump, Who Framed Roger Rabbit, and Batman." Which would only serve to confuse the public. Therefore, there are Hollywood terms and general terms. Learn them.
LordHuck - 8/28/2011, 11:18 PM
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!PAY ATTENTION!!!!!!!!!!!!!!!!!!!!!!

Green Lantern has NOT turned a profit. It isn’t even close.

Studios only receive approximately 50% of domestic ticket sales back, and in foreign markets the return % can be as low as 15%

With a budget of 200 million “Green Lantern would have to gross a minimum of 400 million just so no investors would take any losses. When you add in hidden costs such as marketing and a lower percentage return on foreign grosses Green Lantern will have to gross far in excess of 400 million before anyone sees any profit.


Green Lantern is still 195 million in the hole.
LP4 - 8/28/2011, 11:19 PM
I think this article GraphicCity made was really good.
Kayo - 8/28/2011, 11:19 PM
@ Ceejay: good post man
whoa123 - 8/28/2011, 11:19 PM
Finally!! Bring on the sequel and get Duncan Jones to direct!
Nucastle - 8/28/2011, 11:20 PM
Red, you made no sense. This article states that this movie is now making a PROFIT, which is false (at least for now), and most people are saying "finally!", and "yeah sequel!" and don't realize the OP was just looking at numbers on BOMojo, and decided he'd post an article on CBM to get attention. It's dumb. And anyone excited should refer to my first post. Basically, get over it, this movie is nothing to talk about, and let's move on the something else.

Sorry, but the bottom line to this article is, "Hey this sucky movie that we've all seen beaten to sh*t by all the critics just crossed a yawn-inducing milestone, so let's pay some more attention to it before the DVD comes out."
LP4 - 8/28/2011, 11:24 PM
OH wait...I didn't read the word "profit" in this article before commenting earlier...

yeah...there was no profit for GL. I hated the movie.

Nucastle - 8/28/2011, 11:26 PM
GraphicCity, I'd love to see your credentials, since it seems posting crap articles in the middle of the night about sh*t movies "turning a profit", means you know all about the 'biz'.
1 2 3

Please log in to post comments.

Don't have an account?
Please Register.