Deadline reveals that early tracking for
Marvel's The Avengers has come in as "incredibly strong". Their industry sources indicate that it has 23% 'First Choice' and 62% 'Definite Interest' for all audiences, with high levels of interest from both men and women. This means that it looks set to be a strong three/four quadrant movie. What does that mean? The phrase refers to a movie which is able to attract parents and children, men and women, and brings in huge amounts of revenue on opening weekend (not an easy feat by any means). As for exactly how huge that will be, Marvel and Disney are currently on track for a $100+M domestic opening over the three day holiday. Disney and theatre owners are apparently still adding more and more screens for the release, while midnight screenings could be record breaking. Exactly how much the superhero ensemble will make currently rests on how many screenings can be squeezed into 72 hours and how many staff will be willing to work the extra hours to keep it running.
STARRING:
Chris Evans as Steve Rogers/Captain America
Robert Downey Jr. as Tony Stark/Iron Man
Chris Hemsworth as Thor
Jeremy Renner as Clint Barton/Hawkeye
Scarlett Johansson as Natasha Ramanoff/Black Widow
Mark Ruffalo as Bruce Banner/Hulk
Samuel L. Jackson as Nick Fury
Clark Gregg as Agent Coulson
Cobie Smulders as Maria Hill
Tom Hiddleston as Loki
RELEASE DATE: April 26th, 2012. (UK) May 4th, 2012. (US)
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