BOX OFFICE: Analysts Not Predicting A Big Weekend In North America For DREDD

Sadly, it looks like Lionsgate's unimpressive marketing campaign and some stiff competition from a bunch of other releases will mean that DREDD struggles to hit the double digits at the North American box office this weekend. Read on for details!

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By Josh Wilding - 9/20/2012

It's going to be a busy weekend at the North American box office and that unfortunately means that DREDD probably won't perform as well as fans hoping for a sequel would like. It faces stiff competition from End of Watch, House At The End Of The Street, The Master, Trouble With the Curve, and last week's holdovers Resident Evil: Retribution and Finding Nemo 3D. This means that despite opening at 2,506 locations (2,200 of which are 3D) it will likely finish in the high single digits, although good word of mouth could ensure that it reaches $10+ million. The advertising campaign for DREDD has been poor as it essentially ended after the film was released in the UK two weeks ago. With so many other choices on offer, Lionsgate should have been doing everything possible to make sure that the 2000AD adaptation was the #1 choice for moviegoers. Read my review by clicking HERE.






During a routine day on the job, Dredd is assigned to train and evaluate Cassandra Anderson, a rookie with powerful psychic abilities thanks to a genetic mutation. A heinous crime calls them to a neighborhood where fellow Judges rarely dare to venture- a 200 story vertical slum controlled by prostitute turned drug lord Ma-Ma and her ruthless clan. When they capture one of the clan's inner circle, Ma-Ma overtakes the compound's control center and wages a dirty, vicious war against the Judges that proves she will stop at nothing to protect her empire. With the body count climbing and no way out, Dredd and Anderson must confront the odds and engage in the relentless battle for their survival.


STARRING:

Karl Urban as Judge Dredd
Olivia Thirlby as Judge Anderson
Lena Headey as Madeline Madrigal
Domhnall Gleeson as Travis Synders
Langley Kirkwood as Judge Lex
Francis Chouler as Judge Guthrie
Deobia Oparei as Judge T.J. Alvarez

RELEASE DATE: September 7th, 2012 (UK) September 21st, 2012 (US)


Source: Variety Film
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BlazinTexan - 9/20/2012, 6:16 PM
I'm gonna give them my 7 to 15 dollars!
GingerBird - 9/20/2012, 6:17 PM
What a surprise?
Danbojohnj - 9/20/2012, 6:22 PM
Amazing film
Ranger14 - 9/20/2012, 6:23 PM
I have to agree with Gambit89. I don't think it has much to do with the marketing campaign or competition. It is a very niche' film for a select group of comic fans and main stream public isn't going to be that interested. At least with the first one you had a name draw in Stallone to appeal to Joe Q. Public.
marvel72 - 9/20/2012, 6:24 PM
i didn't think judge dredd comic's were that popular in america in the first place.so i didn't expect it to do as well there like it did in the rest of europe,especially when you have to compete with spider-man & batman.

ManofSteel23 - 9/20/2012, 6:26 PM
the films is bril,and the blonde chick would get it...
HellsHammer - 9/20/2012, 6:33 PM
@WolverinesZombie
really? because besides this site I havnt heard a soul speak about Dredd lol
ZombieOverEasy - 9/20/2012, 6:35 PM
Didn't they say this about Total Recall and it totally blew away their expectations?

I'm going to see it for [frick]ing sure. Looks hella-awesome. Everyone I talk to at work is planning on going.
Bane2099 - 9/20/2012, 6:37 PM
Imma laugh if these " analysts " are proven wrong...I, for one, am very interested in seeing this movie :]
Fastestmanalive - 9/20/2012, 6:50 PM
I see it advertised everywhere here in NY
jimpinto24 - 9/20/2012, 6:52 PM
I hope Dredd does well at the box office! *Fingers crossed*
ScabbyJ - 9/20/2012, 6:52 PM
After talking to a chair, Eastwood is no longer a threat this weekend, however the OTHER Amy Adams movie coming out this week will turn out in the top 3: THE MASTER.
SH - 9/20/2012, 6:54 PM
"The advertising campaign for DREDD has been poor as it essentially ended after the film was released in the UK two weeks ago."

I've seen ads for this consistently for the past 3-4 weeks, no idea what you're talking about.
CaptainAmerica31 - 9/20/2012, 6:56 PM
One does not simply go against Clint Eastwood and win
LAXtremest - 9/20/2012, 7:03 PM
There's barely any theaters showIng it by my house and those ones have limited showings. I'm definitely going to see it. Probably tomorrow.
LFANCH - 9/20/2012, 7:03 PM
I think DREDD has had plenty of adds, the trailer was less than impressive in my opinion though. I'm not a huge DREDD fan and there really wasn't anything in the trailer that made me want to become one.

and please let Grif say what he wants, the guy never says anything bad about other users and you know he's not trolling cause he would have stopped many years ago if he was. Grif is a part of what makes this site great.
LAXtremest - 9/20/2012, 7:03 PM
And yes, here in the U.S. I'm seeing ads everywhere for this.
LAXtremest - 9/20/2012, 7:05 PM
Before the weekends over Josh will post 4 articles that go back and forth on how much money this movie will make.
Viltrumite - 9/20/2012, 7:11 PM
I'm taking my dad to see this Saturday night. I've heard great things and I'm expecting to love it. Hopefully, word of mouth spreads and it does well enough for to warrant a sequel.
polarkyle - 9/20/2012, 7:12 PM
how can this be when everywhere i go i see ads for this film
darkknight2149 - 9/20/2012, 7:16 PM
I know I'm planning on seeing it. I just started reading the comics and am actually enjoying them.
OdinsBeard - 9/20/2012, 7:24 PM
CBMers unite! go pay to see this movie!
Fastestmanalive - 9/20/2012, 7:34 PM
LOL @MrEko

or the underworld ads. but those John Carter ads were the freakin worst of them.
DioFoRio - 9/20/2012, 7:42 PM
John Carter ads and those shiitay motion comics that were 14 decibels louder than the ad that preceded it.
gaikinger - 9/20/2012, 7:47 PM
Going to first show in the morning
Lego - 9/20/2012, 7:55 PM
I wonder if Clint is talking to an empty chair in that movie?
DrDoom - 9/20/2012, 9:01 PM
Well, they'll be getting mah moneh.
deanwilkins - 9/20/2012, 9:02 PM
Support it we must.
Maximus101 - 9/20/2012, 9:02 PM
It will make more than that, my guess is 30+ million. Who know nowadays though, the box office is random and unpredictable.
lokibane2012 - 9/20/2012, 9:11 PM
As I have said hundreds of times, now.

This film will be excellent but it won't make much money.
lokibane2012 - 9/20/2012, 9:11 PM
^coz the marketing's [frick]ing shit.
SiriusC - 9/20/2012, 9:32 PM
Nothing against him, but a non-comic-book-fan friend of mine thought that this was a remake of the Stallone movie, of which he didn't even know was based on a comic book. To me, that's indicative of the general pop & what they might perceive this movie to be. I wanna see it, but I'm not gonna go rushing out the door.

Also, the box office has been generally shit. It's like everyone spent their money on Avengers & Batman & blew their wad!
GiantNerd - 9/20/2012, 9:35 PM
Seeing it tomorrow. Chyeah.
TheAbomination - 9/20/2012, 10:01 PM
Seeing the Master this weekend; probably on Saturday. I might catch Dredd sometime next week.
UltimateHunt - 9/20/2012, 10:07 PM
Well it will get tickets from people who knows about movies and not all will see Dredd rather then End of Watch(i saw the trailer in Avengers and TDKR friday premier) by that it has ALOT of people in the back. Dredd also is not popular the trailer looks dumb people say its REALLY good different from trailer. Eastwood lost popularity :( after appearing for (Racist and ALOT other things i cant say here) Mitt Romney, people got really mad. My prediction its End of Watch (30-40) Dredd (15-20)TROUBLE with the curve i dont know, i hope nothing
FOOM - 9/20/2012, 10:21 PM
Dredd is the CBM dark horse of the year regardless of the box office numbers it pulls. Makes TDKR look like the Power Rangers.
mattattack - 9/20/2012, 10:24 PM
I will be giving my 16$ this weekend to Dredd!!
ManOfKrypton - 9/20/2012, 11:19 PM
This film in my opinion is better then The Avengers and TDKR!! I kid you not... It's a real man's movie... I'm talking stuff like Robocop, Die Hard, Escape from New York etc. if you loved 80s action flicks then Dredd is the film to see.

If you go see anything other then dredd this weekend, you're just a bloody p@&sy in my eyes... Forget the master and anything else. This film needs all the support it can get.

As much as I love PT Anderson, I'd never pay to see anything of his on the big screen... Mainly because it would be no different to watching it on my TV. A film like Dredd however is made especially for the cinema!
AmazingFantasy - 9/20/2012, 11:32 PM
Can't wait for this.
rea1dea1stee1 - 9/20/2012, 11:48 PM
ive said if before an i'll say it again this movie is the dogs bollax!!! best film this year for me!! there where even four 80+ grannys watchin it! so i think this will make the numbers...
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