Coke Zero Launch Genius "Unlock The 007 In You" SKYFALL Marketing Campaign

Bored of pointless virals and being asked to "Like" Facebook pages? Well, Coke Zero challenged unsuspecting train passengers to race from one end of the station to the other (while overcoming various obstacles) to nab some early tickets to see Skyfall. Check it out!

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By Josh Wilding - 10/20/2012
"Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win." That's the premise of this advertising campaign by Coke Zero for Sam Mendes' Skyfall, and it's a heck of a lot more exciting than most! There's no asking you to "Like" Facebook pages or endless streams of dull clips and photos from a viral here...no, instead, these guys were tasked with a Bond-like mission. Would you have given it a try?









Daniel Craig is back as James Bond 007 in Skyfall, the 23rd adventure in the longest-running film franchise of all time. In Skyfall, Bond’s loyalty to M (Judi Dench) is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.


STARRING:

Daniel Craig as James Bond
Javier Bardem as ?????
Judi Dench as M
Ralph Fiennes as ?????
Albert Finney as ?????
Naomie Harris as Eve
Bérénice Marlohe as Sévérine
Ben Whishaw as Q

RELEASE DATE: October 26th, 2012 (UK) November 9th, 2012 (US)


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14 Comments
ManofSteel23 - 10/20/2012, 7:32 AM
^ I cringe everytime that god damn advert comes on
THORGodOfThunder - 10/20/2012, 7:34 AM
Thats pretty cool
ManofSteel23 - 10/20/2012, 7:35 AM
and the video is pretty cool,although id feel a twat doing it
spidey1994 - 10/20/2012, 7:39 AM
@ATastyBurger and SUPERMAN2013, I know how you feel, but this is a really cool marketing campaign.
CaptainAmerica31 - 10/20/2012, 7:44 AM
Where is this ,England?
blvdnoise - 10/20/2012, 8:19 AM
lol [frick] yeah!
TheAmazingSpiderMan47 - 10/20/2012, 9:35 AM
that was awesome
DrRockit13 - 10/20/2012, 10:06 AM
Wish it would happen to me!
REDSTORM - 10/20/2012, 10:23 AM
That looks fun!
POWReviews - 10/20/2012, 11:02 AM
Best. Marketing. Ever!
LucasMend - 10/20/2012, 11:33 AM
Ralph Fiennes as Gareth Mallory FYI
DukeAcureds - 10/20/2012, 11:42 AM
Not to be done in London stations.
The last time some por joe did that, they stood on the back of his neck and shot him 5 times in the back of the head to be sure.
mgeoff88 - 10/20/2012, 7:05 PM
That has to be the best marketing campaign ever! I wish I could've done that!

The singing part would be tough for me(deep voice), but for tickets to Skyfall I would.
brazilianFlash - 10/22/2012, 6:03 AM
Man that is SO COOL!
Id feel like a twat too but still would do it XD

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