BOX OFFICE: WARM BODIES Takes The Top Spot; BULLET TO THE HEAD Bombs
Warm Bodies had no trouble taking the #1 spot at the North American box office this Super Bowl weekend, while Sylvester Stallone's Bullet to the Head is another action movie flop after Arnold Schwarzenegger's The Last Stand did the same a few weeks back.
A surprisingly strong marketing push has led to Warm Bodies taking the #1 spot at the North American box office this weekend. It made an impressive $7.5 million on its opening day, while analysts are predicting a not too shabby haul of $18 million and $20 million for the weekend. Not bad considering that most moviegoers will be glued to the Super Bowl tomorrow. It has yet to open in many international territories. Meanwhile, Sylvester Stallone starrer Bullet in the Head may just be proof that audiences are sick of action movies, especially after The Last Stand failed to make a significant impact a couple of weeks back. The R-Rated movie made its debut at #5, with a measly $1.7 million, for a projected weekend haul of only $5 million. Hansel and Gretel: Witch Hunters took $2.9 million yesterday, adding to its current domestic cume of $28.1 million.
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