Marvel E-I-C Axel Alonso Talks More About The Relationship Between The Comics And Movies

A few recent changes as a result of "Marvel NOW!" have led to comic book fans wondering exactly how much of a role the movies are playing in the direction that fan favourite characters like The Avengers and The Winter Soldier are being taken in. Hit the jump for Axel Alonso's take on the subject.

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By Josh Wilding - 2/16/2013

Just how much of a role Marvel Studios has in the creative direction of Marvel Comics is a big topic of debate among fans. Well, one of them put the following scenario to Marvel E-i-C Axel Alonso; what if the big screen version of Doctor Strange is portrayed as "a teenager with heavy eyeliner and a lot of tattoos, and it makes money"? Is that how the comic book character will suddenly be portrayed? "That is definitely not how we do it," he emphasised. "If Marvel NOW! proved one thing, it’s that we put premium stock in our writers. "Avengers" reflects the vision of Jonathan Hickman, not Marvel Studios. And the same is true down the line."

Another fan was curious as to whether Black Widow's role in Marvel's The Avengers and the upcoming Captain America: The Winter Soldier led to the relationship between her and The Winter Soldier being ended recently. "Bringing that relationship to a close was completely Ed Brubaker’s decision as he wrapped up his run on the series." Despite these comments, there's no getting around the fact that the movies have had a notable impact on the comic books (the introduction of Nick Fury Jr. and Agent Coulson for example). What do you guys think? Be sure to sound off with your thoughts in the usual place!


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PantherX - 2/16/2013, 3:20 PM
CaptainObvious - 2/16/2013, 3:27 PM
Except for that one time where Spider-Man put on his black suit again for Spider-Man 3, or when the Avengers won AvX because the Avengers movie was a hit, or when Agent Coulson was added to the 616 universe when the Iron Man movie came out, or when the GOTG were given a new series to hype up the movie, or when Spider-Man was given organic webshooters because Raimi's movie did that.

You know, except for those times.
Chloefornication - 2/16/2013, 3:29 PM
Biggest bullshit I've ever heard in my life.

Just look at iron man's armor for [frick]'s sake!
nikgrid - 2/16/2013, 3:32 PM
"That is definitely not how we do it" - What colour is Nick Fury's skin again?

@CaptainObvious - You called it man!

Axel Alonso is full of shit!I look forward to seeing Dr Criss Angel lol!
CaptainAustralia - 2/16/2013, 3:45 PM
Josh, when are you going to get over this constant and annoying repetition of 'hit the jump' and 'make the jump' to lead readers into your story? It's lazy, it's hackneyed and it's wearing thin.
Jollem - 2/16/2013, 3:57 PM
liar liar, pants on fire
marvel72 - 2/16/2013, 4:00 PM
i couldn't give a f*ck what they do,its up to them they own the characters.if you don't like what they do don't read their comics,its that simple.

with all the bad shit marvel think up they release some quality comics as well that can rival anything dc comics put out.

thor god of thunder
journey into mystery
indestructible hulk
new avengers
avengers
all new x-men
uncanny x-men
x-men legacy
uncanny x-force
daredevil
hawkeye
venom
scarlet spider
winter soldier
captain marvel
fantastic four
TheGambitFreakIsBatmanOfCBM - 2/16/2013, 4:01 PM
It does, extremely. Always has. Back in the 90's, when Batman Forever came out, artists would draw Bruce Wayne in a way that resembled Val Kilmer.

I hope in The Winter Soldier, there is a feud between Barton and Barnes over Natasha.

arashini - 2/16/2013, 4:08 PM
@CaptainAustralia

"Josh, when are you going to get over this constant and annoying repetition of 'hit the jump' and 'make the jump' to lead readers into your story? It's lazy, it's hackneyed and it's wearing thin. "


Dude... I think you care a little too much about something that's pretty irrelevant.
CaptainObvious - 2/16/2013, 4:11 PM
@marvel72- Sure they own the characters and can do whatever they want, but that doesn't mean we shouldn't call them out for being media whores.
Jollem - 2/16/2013, 4:14 PM
marvel does hype and marketing well. that's how they make that money, son!!
ATrueHero1987 - 2/16/2013, 4:19 PM
I don't believe Axel. Ex. Cap's costume now reflecting the MCU version. It's not all bad though. It's real good to see the Hulk back on The Avengers again.
FrostyVoice - 2/16/2013, 4:26 PM
Avengers assemble? Everyone's costumes? Infinity crossover? Thanos in general? Would anyone have been royaly ticked if he had said yes? We emphasize certain things here to keep our cash cow relevant and therefore strike while the iron is hot and keep the readers wanting to see what is on film... And why not capitalize in the pages too? Duh. I get it. I enjoy it. I like that one effects the other. We all for more of that with the shield series. Don't lie. We are not stupid and you now look a bit arrogant,sir.
bbarber2323 - 2/16/2013, 4:27 PM
Good bye Captain Australia...
Jollem - 2/16/2013, 4:29 PM
was it too much for him to tell the truth and say; "yeah, we make our comics like our movie universe because the movie universe was successful and we also use our comics to hype up the movies?" man up, sir

i personally believe the change in thor's look to the armor in the comics was because they knew they were going to use him in a movie and his classic look would look silly and the general audience might think it cheesy
marvel72 - 2/16/2013, 4:31 PM
@ captainobvious

of course they are media whores but if it helps get new readers & shift more comics what is wrong with that?

i hate what they've done with spider-man over the last five or so years but superior spider-man was the biggest selling comic in january,it doesn't even have to be peter parker to sell.
Alex909 - 2/16/2013, 4:42 PM
Marvel72: That's because Superior No.1 was a first issue and was coming off the hype that Amazing 700 generated. It having massive sales was to be expected. We'll see how it's sales really play out in the coming months.

Also to add to the list, Thanos getting his mini series and event later this year, along with Guardians of the Galaxy suddenly getting put on the same pedestal as the rest of their heroes. And the numerous relaunches of titles when a character gets their own movie...
LAXtremest - 2/16/2013, 4:49 PM
Wow, LEVITIKRUTZ is quite angry lol
ChanceX74 - 2/16/2013, 5:02 PM
Anyone remember how Blade suddenly became half-vampire after the popularity of the films when before he had been merely immune to their powers?
sciencefriction - 2/16/2013, 5:11 PM
I can't stand all the @!(# you spew Axel Alonso. You and the rest of "modern" Marvel's hierarchy need replaced.
marvel72 - 2/16/2013, 5:14 PM
@ Alex909

fair point on superior spider-man,as for thanos getting his own limited series & event this summer,with guardians of the galaxy getting a new series as well.

the last time the guardians of the galaxy had a series was in 2008-2010,marvel since then has announced a movie is coming in 2014.

so between 2010 & now marvel may of gained new readers that know nothing of thanos & the guardians of the galaxy,so if these launches make marvel money,introduce new readers to characters they may know nothing about as well as get people interested in an upcoming movie.

its all good it helps the comic industry & we get to see more comic book movies made of the characters we love,so be it.

epitaz - 2/16/2013, 5:34 PM
I think alot of what Marvel's doing in the comics right now is to screw with Fox and Sony.
epitaz - 2/16/2013, 5:36 PM
Notice there's not alot of Ghost Rider in the Marvel Now? Sony's doing a fine job screwing him up all on their own.
TDKRnry88 - 2/16/2013, 5:45 PM
Remember when the X-Men wore black leather uniforms from 2001 - 2004? Wasn't just a change of pace...
KeefNCookies - 2/16/2013, 6:13 PM
I just might hate you Marvel... and even more sadly, I'm starting to hate The Avengers (2012) because of what its done to comics, as opposed to the flipside (how it should be). I cannot express my sorrow and disdain enough for these capitalist movements.
StupidSexyLockon - 2/16/2013, 6:41 PM
I [frick]ing hate marvel for what they did to the real Nick Fury not this sam jackson shit. Marvel has my favorite comic characters but the company is such a cesspool. All these stupid changes. The comics are gonna be taking it in the ass from the movies forever....
arashini - 2/16/2013, 7:41 PM
You all lost your right to complain, when you knew EXACTLY what ASM#700 was gonna be about, and still bought it.


And yeah, this guy's a bullshitter. But what else do you expect him to say when the lead in sentence is:
"what if the big screen version of Doctor Strange is portrayed as "a teenager with heavy eyeliner and a lot of tattoos, and it makes money"

You're predetermining the answer when you put things like that.
RexDartEskimoSpy - 2/16/2013, 7:50 PM
There's no shame in doing the best thing business-wise. Just don't lie to us about it, Axel.
Jollem - 2/16/2013, 8:07 PM
it's almost like a bastardization of comics
ATrueHero1987 - 2/16/2013, 8:39 PM
It doesn't just happen in comics, but also video games too(looking at you Resident Evil).
SpideyQuad - 2/16/2013, 8:45 PM
LEVITIKUZ You make a very good point. Marvel doesn't own the movie rights to either of these popular characters. By taking them out of the picture they effectively control how the younger/newer moviegoers will feel about them. I would not underestimate how this could affect these characters popularity. Let's face it, if they don't reach certain profit expectations they could end up back in marvels stables that much quicker. Makes you wonder, could this be a conspiracy?
JoeMomma29 - 2/16/2013, 9:13 PM
superotherside - 2/16/2013, 9:14 PM
Nah, it influences them a LOT. Although with some of the Marvel things at least the movies are going closer to the comics instead of the other way around. Hope they continue that.
TheAbomination - 2/16/2013, 9:35 PM
That's such a load of crap.
Tainted87 - 2/16/2013, 9:38 PM
What Yoss said.
sikwon - 2/16/2013, 9:44 PM
But, when the movies arent cannon to the comics we complain. We want the movies to reflect the comics but not the comics to reflect the movies? I like that they go some wat hand in hand and wont be suprised if it gets to the point that they fill in blanks like a story arc is started in a movie, continued in the comics but the finale is a movie. Like how they planned to do the gunslinger movies/tv show. Let this grow intowhat ever its goimg to be. Make mine Marvel
Jollem - 2/16/2013, 10:00 PM
it took the movies to make the avengers widely popular, so make the avengers in the comics like the movies? how 'bout they just have their normal marvel u, an ultimate u, and a comic u based on the movie u? keep the comics true to the comics :)
kirbyfan - 2/16/2013, 10:10 PM
I want the movies to reflect the comics, I don't want the comics to reflect the movies!
GarthRanzz - 2/16/2013, 10:16 PM
Yoss, Harley was introduce in the DC universe something like six years after her cartoon debut. The show wasn't even on anymore. That was more popular demand than anything else. Every five years a DC Movie? Ummm ok
2005-batman Begins, Constantine, v for vendetta
2006- superman Returns
2007-stardust
2008- dark knight
2009-Jonah hex
2010-Watchmen
2011-Green Lantern
2012- the Dark knight Rises

9 movies since 2005, marvel studios has release only 6 in that time
ToTheManInTheColdSweat - 2/16/2013, 10:20 PM
well said arashni, well said.
loki668 - 2/16/2013, 11:23 PM
Alonso said this with a gun to his head.

Lord Loki has spoken
Jollem - 2/16/2013, 11:31 PM
@kirbyfan - agreed
imadick - 2/16/2013, 11:33 PM
@arashini

beat me to it.
Visualiza - 2/17/2013, 1:21 AM
"Seriously 616 Nick Fury is white and yet he has a son called Nick Fury Jr that is fully black. That can't happen."

I can't believe that in 2013, this is such a serious point of contention for so many people. So this is it folks? This is where we draw the line in the sand? In a medium with as many bizarre and inexplicable occurrences as we see in comic books, we just can't get past the idea of a white man having a black son...but a character like Beta Ray Bill is peachy keen. Sweet baby Jesus, somebody PLEASE stop the madness. I'd bet a dime to a dollar that if a decision was being made on whether Steve Rogers would wake up one morning as a fish or a black man, the latter would garner an exponentially greater backlash than the former, but I digress.

With that being said...why so serious? No, seriously. Some of you act like the writing in these precious tomes we call comics are superlative works of the highest literary class. Rocket Racoon says hi. As ridicuous and far-fetched as comics have ALWAYS been, how much worse do you really think mild influences from the movies could really make them? REALLY? Here's an idea, stop taking ownership in your hobbies and just enjoy them for a change...or don't enjoy them, whatever, but coming on these boards to say "F U MARVEL!!! YOU RUINED MY CHILDHOOD I HATE U HMPHH!!!!!1111oneone" is just stupid. No need to say names; you know who you are. If the shoe fits, wear it.

This all reeks of the kid that starts hating his favorite band as soon as they become popular. Oh noes, Marvel has successful movies, BOOOOOOOOOO!!!
Jollem - 2/17/2013, 1:50 AM
...yes, but if the same thing were to be happening with dc comics instead of marvel, you kin bet yer sweet booty that there would be dozens of the usual jackals ready to tear into dc how they like to do so much. there would be much laughter and encouragement and way worse things going on. fans would also be insulted as well. you're surprised that fans are reacting a certain way to this? this is the kind of things fans do

if fans want their comics to stay true to the comics, it's their right if they want to think that

i would not be entirely down with this if it was marvel or dc or whoever. it just seems like a bastardization through capitalizing on current popularity. more of using comics as a tool
Lightsplasher - 2/17/2013, 1:53 AM
TO ALL THE GUYS WHO'RE SHOUTING AGAINST ALONSO / MARVEL :
-"Except for that one time where Spider-Man put on his black suit again for Spider-Man 3" : In the comics , Peter put that suit again because of the death of both Captain America AND the fact the Aunt May was going to die .

-"or when the Avengers won AvX because the Avengers movie was a hit": If you've already read Messiah Complex , Messiah War and Second Coming , you should know that Hope was destined to beat the Phoenix AND repopulate the mutantkind

-"or when Agent Coulson was added to the 616 universe when the Iron Man movie came out" : It was before the Avengers movie came out not when the Iron Man Movie came out ...

-"or when the GOTG were given a new series to hype up the movie" : Nope , Marvel Comics was planning that just after Annihilation Conquest and they chosen Bendis just after his run on "Avengers Assemble" and the movie wasn't announced yet ...

-"or when Spider-Man was given organic webshooters because Raimi's movie did that. " Remember JMS's run ? Peter has some kind of weird-powers so it explains that .

-"What colour is Nick Fury's skin again? "
Have you forgotten Ultimate Nick Fury ? The one which was created waaaaaaaaay before Iron Man & Incredible Hulk Movie . The one which was created by Mark Millar & Bryan Hitch . Have you forgotten that ?

And i fully agree with Marvel72 , but I agree for the cosmic universe introduction to new readers ...

RPD - 2/17/2013, 2:18 AM
How are they gonna kill off Wolverine? Savage Wolverine is out now and he's got a new solo title coming out in, what, march or something? I've got it preordered...
KingMarvel - 2/17/2013, 3:22 AM
Mr Alonso say's :what if the big screen version of Doctor Strange is portrayed as "a teenager with heavy eyeliner and a lot of tattoos, and it makes money"? Is that how the comic book character will suddenly be portrayed? "That is definitely not how we do it," he emphasised. "If Marvel NOW! proved one thing, it’s that we put premium stock in our writers. "Avengers" reflects the vision of Jonathan Hickman, not Marvel Studios."

You know what my problem is with his quote, its dat hickmans nick fury the ultimates nick fury came out before the avenger movie! I can even go as far as to say that the comic played a mayor part in influencing the movie! but to change the 616 nick fury into a black nick fury after the movie has made billions and sayingt No to the fact that the movie has had a VERY BIG part a reason for making Nick616Fury black is just flat out lying. DONT LIE TO US!!!! I dont mind that they changed him but i do mind that they are lying about it!! Just be Honest about your dealings.







Marvel WHY YOU LYING!!!!
Visualiza - 2/17/2013, 3:49 AM
"it just seems like a bastardization through capitalizing on current popularity. more of using comics as a tool"

...And? Trivial, irrelevant details. To get bent out of shape over this, in and of itself, is making a mountain out of a mole hill. Again, this is exactly like hating your favorite band or singer, who makes the same music, targets the same audience, and has the same signature sounds, but only because they became popular and made some friends. Big whoop.

Besides that, tell me, when have comics NOT been tools, when have they NOT taken huge influences from...I don't know...EVERYTHING? Look at Thor for crying out loud, his entire characterization, setting, and rogues gallery are a rip on the Norse myths of the same name. To this day I've never heard a Thor fan cry foul, but apparently, that's the popular thing to do these days.

As much as people like to harp on Marvel for jumping ona bandwagon, all of these bitter fans are themselves jumping on the "let's hate Marvel because of their success" bandwagon. Happens all over the place.


This is at the heart of my beef with fans and their incessant spazzing, in that some of you would rather throw a fit about the circumstances surrounding a creative decision rather than the actual impact said decision has on the characters and narratives themselves. Let's all say F U MARVEL because Coulson is in 616 now. Don't question whether it's a good decision, don't keep an open mind to the potential for future stories, and nevermind stopping to check if the character is, *gasp*, well written, let's bitch about him just because he came from the movies. And heaven forbid that Marvel took away Captain America's god awful swashbuckler boots because of the MCU. The sky is indeed falling.

As I said before, people like to act as if these comic books are ancient, sacred tomes of unparalleled creativity, when the truth is that these books have begged, borrowed, and blatantly stolen from every other creative medium under the sun since their inception. Like or dislike comics because of the content of the stories and characters, not because of superfluous bullcrap like the decisions made behind the scenes.
KingMarvel - 2/17/2013, 3:54 AM
Visualiza "As much as people like to harp on Marvel for jumping ona bandwagon, all of these bitter fans are themselves jumping on the "let's hate Marvel because of their success" bandwagon. Happens all over the place."

Im a marvel fanboy i aint hating on marvel i just dont want them to insult my intellegents. We all can see whats going on why lie about it!! thats my problem with them!! and i think a lot of fanboy's share the same sentiments.
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