Who Is To Blame For The Fall of DREDD

With the projected North American box office numbers looking DREDDful (heh), just who is to blame for numbers of DREDD

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By LEVITIKUZ - 9/23/2012


I have been writing an article about why Dredd 3D was the most important superhero movie of the year. Not The Avenger or The Dark Knight Rises or The Amazing Spider-Man but Dredd 3D. It would show how just because you aren’t a big named hero doesn’t mean you can’t be successful. It would show how Judge Dredd could be the one to open the door for small named heroes that aren’t known to the public like Martian Manhunter, Black Panther, and Dr. Strange, and many more. Sadly this article will never see the light of day. Recent projections for Judge Dredd’s box office are dreddful. Hell Bill Gates probably makes more money in a day than Dredd will in North American box offices. We have seen great previews of the film and great reviews so how could this have failed? How is to blame? I’m going to take an in depth view on who could be blamed but also why they shouldn’t be blamed.

Should We Blame Dredd 3D?





Let’s look at the movie. You’re first off a reboot of a 1995 Sylvester Stallone movie that did pitiful in the box office and had bad reviews. Most movies reboots nowadays are of great movies we have seen. We have seen reboots to great movies like Total Recall, Robocop, True Grit, and so many more. Why would you try to take a character that failed already and try again? But then again doesn’t everyone deserve a second chance? Judge Dredd is like a combination of Batman and Rorschach that turned into a cop. People like Batman so any character that has similar features to Batman is great. Maybe you shouldn’t have done a simple plot? But then again people don’t know Judge Dredd except from the Stallone movie. Maybe if you start something off that isn’t too crazy, people would go see it. Maybe most of the movie shouldn’t have taken place in one building. But then again Die Hard took place in a building and turned out successful.

Should We Blame The Studios?


At lot of people will point the blame at Liongate for the failure at Dredd. It has been reported that Liongate didn’t make an effort to widen the film’s appeal or the audience for it. But let’s look at Liongate point of view. People don’t know Judge Dredd. He’s not a well known comic book character like Batman or Spider-Man or Superman. Also people who do know Dredd most likely know him from the Stallone movie and that movie sucked, so people would think that this movie would suck. Another factor is the R rating this movie got. It isn’t easy selling an R rated movie. I know someone mentioned the Expendables sells so why can’t Dredd? The Expendables is filled with people like Stallone, Terry Crews, Bruce Willis, Arnold, Jet Li, the list goes on. People don’t know Karl Urban as much as the cast of the Expendables. Also because of the R rating you couldn’t sell the movie to teenagers to try and get them to see it. Also as I pointed out there isn’t a big name cast member that has a huge audience that will see the movie for them. Urban is a great actor but nobody says they want to go to a movie because Karl Urban is in it. Also the content of violence could be a factor. But then again Liongate, comic book movies sell. This year proved that comic book movies are still alive and well and you have a character that could be your company’s superhero and you don’t back him up.

Should We Blame The Audience?




Maybe it’s the audience fault for the failure of Dredd. Yea I’m talking about all of you and everyone that goes to see a movie. There are so many bad movies that sell. I see previews to that new Jennifer Lawrence horror movie. I know that movie will suck because horror movies nowadays suck but people will see it because Jennifer is in the movie. Look at Total Recall. Yea I didn’t see it because the reviews were bad to it. I’m going to focus on comic book fans for a second. Most of you complain how you don’t like Michael Bay directing Transformers, or how you didn’t like Nolan, or how you don’t like the fact Spider-Man is being rebooted but when those movies are out, all of you comic book fans go to see it. You may complain afterwards but you still saw it. We live in a comic book dominating movie world, so how could have Dredd failed? Maybe some of you thought it was too violent and didn’t want to see it. Comic fans should support comic book movies no matter what. I’m a diehard DC fan but I support Marvel movies and any other superhero movie I will see. What’s good for one superhero movie is good for all and now Dredd looks like a failure. Don’t give me there were no commercials. I watch ESPN, TBS, FX, Spike and other channels and I saw TV spots for Dredd.

Is this movie really anyone’s fault? Can we blame this solely in one place and not blame another? I do blame Liongate but looking from their point of view, can you really blame them for the failure of Dredd? Can we also blame the film for trying to give Dredd a second chance? This movie should not have failed. The reviews were amazing for this film. It looked too great to fail and yet it did. What do you guys think? You guys think Dredd failed because of the movie, Liongate, or the audience? Voice your opinions. Peace
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23 Comments
marvel72 - 9/23/2012, 2:45 PM
the rating/certificate could be a factor,you're restricting the age group that can go & view it.

the lower the rating the more money it would make.
Tainted87 - 9/23/2012, 3:14 PM
Marketing. No one I know at work had any idea this movie was coming out this weekend, and furthermore, they just saw it as a man dressed up in a dorky looking helmet.

I'm going to go out on a limb here and say that more than a few people were turned off by the idea of a 3D movie, especially considering the movie is actually titled "Dredd 3D" - given the teasers and trailers showed a lot of the carnage in slow motion - a gimmick to sell the 3D effects.

I just came back from seeing it in full 3D with my sister. We liked it, didn't love it. But that's irrelevant.

Trouble is - no one knew what it was about, and Dredd REALLY doesn't have a lot of fans in the US. And that's all I can speak for.

@marvel72
Not true. As I pointed out in a different article, Kill Bill v1 AND v2 were filmed on a budget of $55 million (cut into two films for the purpose of time). Volume 1 grossed 180, while Volume 2 grossed 152. R-Rated movies may not gross anywhere near the amount of a PG-13 blockbuster, but on the other hand, they usually have a much smaller budget to work with. Pan's Labyrinth managed to quadruple its budget.
Tainted87 - 9/23/2012, 3:26 PM
Good point, and as much as I liked it, I don't feel like I need to see more of Mega City, more of Dredd, more of Anderson.

Then again, I kind of watched it with Mass Effect vision.

Dredd = Renegade Shepard/Garrus
Peach Trees = Omega
Ma-Ma = Aria T'Loak

Doubles the enjoyment factor :)
jessepostal - 9/23/2012, 3:58 PM
Dredd isn't a known character, simple as that. The people that are attracted to the movie are teenage boys, who cant see it because of the R rating(unless obvious reasons) and action fans. It has a lot of things going against it. R rating, unknown character, No big name star, and some other movies that offer all of those out at the same time.
jessepostal - 9/23/2012, 3:59 PM
i hated the fright night remake
CorndogBurglar - 9/23/2012, 4:03 PM
By all accounts, the movie is great. There was also plenty of advertising on tv.

Knowing those two things, the answer is simple. People on America only know the character based on his joke of a movie back in the 90's. Since that was most people's only exposure to the character, it shouldnt be any surprise that this failed here. People just dont know how cool he is when done faithfully.
aurorsand147 - 9/23/2012, 4:10 PM
there are so many factors working against it.
Dredd isn't on the same level as other Marvel/DC characters.
its in 3d. 3d attracting audience worked in 2009/2010. nowdays ppl hate it.
Karl Urban and Olivia Thrilby aren't exaclty well known as other cbm actors.
its rated R. R movies are harder to sell than PG-13. if it was PG-13, it would've earned a little higher than what it earned.
also the time it is released. a lot of ppl aren't that willing to go to the theater in september as they are in the summer.
marvel72 - 9/23/2012, 4:20 PM
@ LEVITIKUZ

i agree with you,you shouldn't lower the rating to a violent character such as dredd.

but couldn't you give dredd the violence level that was seen in say the dark knight,that was a 12.
MisterMagurlypse - 9/23/2012, 4:23 PM
Imo, the R rating and an absence of any "big" names in the acting/production aspect of it was the failure of it. Don't get me wrong, I like Urban in the role, but at least someone that people know should have been put in a supporting role. The R rating was needed to stay true to the material, but in the end it did restrict the viewing audience. For example, Thor. Hemisworth wasn't a known actor by many, but Hopkins and Portman were. Hell, Natalie had just won an Oscar for Black Swan and I'm sure that attention carried over to help Thor out. A lot of Marvels success is in part to them having the PG 13 rating.

MisterMagurlypse - 9/23/2012, 4:33 PM
Also, I really don't think that the Stallone Dredd had anything to do with its failure. For real, people...non CBMers..... probably don't even remember that flim or even relate it to this one. Watching the traliers I don't even think about that one, and I saw that in the theaters back then.
It was good then, but now I can see it was terrible.
MisterMagurlypse - 9/23/2012, 5:05 PM
Anyone think maybe people are saving their money to buy Avengers seeing as it come out on DVD/BluRay on Tuesday here in America. I think it's safe to say that it's going to be the biggest release of the year. I'm sure it's somewhat of a factor.
jessepostal - 9/23/2012, 5:19 PM
pg13 can be violent just cant show gore/excessive blood.
MisterMagurlypse - 9/23/2012, 5:21 PM
Maybe it will come in a casket and all the discs will come out of a body part of Agent Culson. Then after you take them all out you can reassemble it together as the Vision. Fun for the whole family!!
MisterMagurlypse - 9/23/2012, 6:09 PM
Watched Hunger Games for the 1st time today and it did seem to walk that thin line at times. For what it was it wasn't bad.

Hopefully some word of mouth picks up for Dredd!
lokibane2012 - 9/23/2012, 7:13 PM
Lionsgate.

Those cheap mother[frick]ers
MovieGuy2178 - 9/23/2012, 7:16 PM
I would gone to go see it, but I'm only 13 and my folks won't let me watch R-rated movies (then again, I did go see Promethus without them and my dad might let me see Looper.
jbird18 - 9/23/2012, 7:42 PM
I lived near Chicago and have an huge population and the all the major theaters by me only showed it in one theater. For Example the Showplace 16 I saw it at was showing it in one theater and only in 3D. I think the lack of availability to see it was a big factor.
CPBuff22 - 9/24/2012, 3:21 AM
Lionsgate should have learn't from Disneys mistakes on John Carter. To make really good money a movie needs two things. 1. It needs to be good. 2. It needs really good promotion. Some times you can get away with the movie being mediocre if you promote it well enough. We seen this with TDKR. But even if a movie is really good like Dredd or John Carter, if your promotion sucks your not going to get the sales numbers you want.
Niuhll - 9/24/2012, 8:54 AM
I'd argue that Dredd is incredibly important, how well this films does will affect future characters, why make Deadpool is a good Dredd film lost a lot of money, or barely made its money back?

Studios very rarely take a chance, if they dont pay off they'll take less of them.
yankeescf04 - 9/24/2012, 1:46 PM
Was this article written by a 12 year old? Was it even proofread?
xRelentlessx - 9/24/2012, 5:28 PM
Blame the marketing. The ads made it out to be an atrocious looking movie, but I heard good things from the few who've seen it.
dollstix - 10/5/2012, 10:02 AM
Dredd is an incredibly important character in the world of CBM's.
He has a 35 year history with a wealth of stories and many, many of the artists and writers cut their teeth on the mother magazine 2000AD before being poached by DC and Marvel.
Dredd is a great film, especially considering its budget but if people aren't able to open their minds and give it a chance, you can be sure that any other comic book character that actually needs an 'R' rating (Wolverine I'm looking at you) will be watered down and then everyone will be in full on hate mode for that reason.
Yes, I grew up with Dredd and really wanted this to do well.
I still think it will become a cult classic.
ladder7 - 10/5/2012, 11:57 AM
thank you for making this article glad someone pointed this out i saw the same thing happen to punisher warzone and i am a fan of all three punisgerfilms but i know this isnt about pun

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