Upper Deck Reveals Details For THE AVENGERS Upcoming Trading Cards Set

With more info to be announced, make the jump and check out presentation slides detailing Upper Deck trading cards to be produced coinciding with the release of Marvel's The Avengers!

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By DCMarvelFreshman - 1/21/2012


Continuing promotion that commenced with last summer's Thor and Captain America: The First Avenger films, it seems Upper Deck will be reteaming with Marvel Studios, producing trading cards for The Avengers movie. The first details have recently been revealed courtesy of Sports Card Info.

You remember last year, exclusive still photos from Thor and Captain America movies were featured on most of the trading cards, so we have that to look forward to in a couple months. Anyhow, with more detailed info to be announced, check out presentation slides and their transcript below.

CLICK IMAGE TO ENLARGE







Avengers Assemble Box Break
  • One Sketch Card
  • 24 Inserts
  • 168 Total Cards

    Avengers Assemble Product Highlights:


  • 180-card base set brings together previous Marvel films featuring the characters from The Avengers, including Thor, Incredible Hulk, Captain America and Iron Man. It will also include a preview of the new Avengers film.
  • Hobby boxes include one hand-drawn sketch card featuring characters from the Marvel Universe.

  • Every hobby pack includes one exclusive insert:
  • Classic Covers
  • Heroes and Villains
  • Concept Series
  • Autograph Cards and Costume Cards will also be included (names and characters to be named later).
  • Stickers (30 cards, 1:1) are a retail exclusive.



  • Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

    Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; and “Thor 2” on November 15, 2013.


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    31 Comments
    TayDee - 1/21/2012, 6:45 PM
    $1 billion dollar marketing budget?
    Praetorian - 1/21/2012, 6:47 PM
    Cool I guess
    SageMode - 1/21/2012, 6:56 PM
    Marvel/Disney is going all out with the marketing. I LOVE it
    HellsHammer - 1/21/2012, 7:04 PM
    Cool I guess
    aRandomSinisterClone - 1/21/2012, 7:11 PM
    A billion fn dollars wasted on one movie. Think about what that money could actually do. I hope the movie is great, but they don't sell none of that bullshit merchandise.
    Christuffer - 1/21/2012, 7:46 PM
    The movie better be like...the next The Dark Knight.
    Supes17 - 1/21/2012, 7:49 PM
    Cool I guess
    aRandomSinisterClone - 1/21/2012, 8:03 PM
    i just got a crapload of 90s cards from marvel N dc round xmas. didnt know they still made cards
    Xmen cards
    headlopper - 1/21/2012, 8:07 PM
    Well Mr.Jason Haftar, better get you wallet out.
    eleven59 - 1/21/2012, 8:08 PM
    Hey as long as there are randomly inserted cards with autographs and a piece of scarlett's costume or leather scraps from Mjolnir's handle... im in!
    Quasimodo - 1/21/2012, 8:32 PM
    Love how it says " movies don't get bigger than this " So true
    Lazeedog - 1/21/2012, 8:34 PM
    Hey I'm on the artist list...drawing on blank cards right now actually. Cool.
    Pontius888 - 1/21/2012, 8:51 PM
    Cool I guess
    continuezero - 1/21/2012, 9:21 PM
    I assume that the 1 Billion is the marketing budget for the movie as well as the merchandising and etc. They will make quite a bit of money with the merchandise factored in.
    croniccris - 1/21/2012, 9:35 PM
    cool i guess
    CaptainAmerica31 - 1/21/2012, 9:39 PM
    Cool I guess
    Lert - 1/21/2012, 9:42 PM
    totally not cool!
    MisterNiceGuy - 1/21/2012, 9:52 PM
    Cool i guess
    Ceejay - 1/21/2012, 10:31 PM
    The 1 Billion Marketing has nothing to do with the movie, that's Targets own marketing for their cards people!! It's a billion dollars because its worldwide marketing not just domestic! Around half of that ($4-500 million) will probably be for marketing in the USA alone, the rest would be for marketing in all the other territories around the world. None of that is money spent by the film company on the movie, they have their own marketing budget and it's be a whole lot less than a billion dollars.
    Ceejay - 1/21/2012, 10:32 PM
    Sorry not "Target" meant "Upper Deck", bloody edit mode is sorely missed here.
    EarOne - 1/22/2012, 12:58 AM
    lemme know when they sell the ACTUAL undies ScarJo or Cobbie wear during the shooting of the movie.
    CraptainAmerica - 1/22/2012, 2:57 AM
    When I'm really looking forward to a movie the only thing that starts to chip away at my excitement is seeing it marketed to [frick]. I love seeing the images of the cast and a few bits of them pop up here and there. But for me it's overkill as a fan.

    I know they have to market the movie, make it hideously profitable and rinse every pound/dollar out of it. But it just takes the shine off it for me. It feels less about the credibility 'Iron Man' gave the Marvel movies and more about churning out a cash cow.
    marvel72 - 1/22/2012, 4:12 AM
    three quarters of this stuff i wouldn't even buy,but saying that if you like this sort of thing knock yourself out.
    Supes17 - 1/22/2012, 6:37 AM
    let's hope it makes over a $1billion now..they have to make that money back
    NotThatGuy - 1/22/2012, 8:27 AM
    I love collecting the auto and costume cards but I'm not all that excited about the Avengers movie.
    brewtownpsych - 1/22/2012, 9:14 AM
    looking more and more like a children's movie to me.
    valeriesghost - 1/22/2012, 9:41 AM
    The merchandising is slowly cheapening this movie for me. I wonder if they give me a free pack of trading cards with my purchase of Hulk Smash Cologne
    NextHero08 - 1/22/2012, 11:25 AM
    Is this their promotion? Really? This is the best they can do? Not to mention these cut and paste of THE SAME DAMN IMAGES they been feeding us since they first started poppin up, images that aren't anything but [frick]in drawings instead of actual pictures of the stars in their outfits. I'm so going to see the Avengers but this is the worst promotion ever.
    MrReese - 1/22/2012, 12:58 PM
    ^^ Uh because he IS ;)
    Gauntlet - 1/22/2012, 4:45 PM
    Whats "a feature shop at Target"?
    Mugwamp - 1/22/2012, 5:53 PM
    Let's have a big hurrah for the 90's Marvel Fleer Flair sets! Man, I loved those cards. Collecting them was a blast. I still have a few holes to fill in the second set but I have all of the first set.

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