UPDATE: THE AVENGERS New Promotion Roundup; S.H.I.E.L.D Cars, Fast-Food And More
Make the jump for the latest roundup of vague news regarding the marketing campaign for Marvel's The Avengers, including Acura's reveal of new SHIELD vehicles, Tony Stark's car and More!
Following the launch of their 30-second TV spot and SHIELD Ops microsite, Acura, the official vehicle of S.H.I.E.L.D., has further showcased marketing in anticipation for Marvel's The Avengers movie. Revealing an on-set image of the militarized S.H.I.E.L.D.-Edition MDX aboard the helicarrier, and displaying it at the 2012 New York Auto Show in addition to Tony Stark's customized NSX Concept car, check out images below!
“Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura’s brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year,” says Acura Brand Manager. On April 11 at the El Capitan Theatre in Hollywood, a surprise special stunt is planned to make an impactful, red-carpet entrance. A fleet of Acura vehicles will also be used as talent transportation during the premiere.
Although many sponsors that Marvel Studios partnered with for previous movies are returning for this year's big-screen outing, it seems 7-Eleven may not be supplying collectible slurpee cups this time around. However, showcasing a partnership with a well-known service station overseas in the Philippines, Petron Corporation will be offering something fairly similar; limited edition action tumblers!
Similar to Petron promoting the film more heavily than 7-Eleven, overseas, Brazilian fast-food chain Habib has taken over for Burger King, who last partnered with Marvel Studios for Thor. Cooking up a 200g beef burger patty given the name "Avenger", and offering an assortment of goodies, including models, DVDs and metallic glasses, check out two Brazilian television ads and promotional photos below!
I stumbled across a couple more promotional efforts, less pivotal, that you check hit below!
UPDATE: A humongous wraparound billboard has been spotted in Feria Artesanal Santa Lucia, Santiago, Chile.
Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; and “Thor 2” on November 15, 2013.
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