Concepts For THE AVENGERS Initial Opening And Closing Title Sequences Surface

Hit the jump to see still alternative opening and closing title sequences for Marvel's The Avengers superhero extrava, in addition to quotes from the sequences' creator, and more!

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By DCMarvelFreshman - 8/7/2012


One of many memorable attributes of Marvel's The Avengers superhero assembly was the title sequences beautifully crafted by Method Design. And with the Joss Whedon-helmed spectacle soon to be available for home viewing, Creative Director Steve Viola has shared with Art of the Title info & images regarding the their creation. Featuring iinitial designs and a snippet of the opening title in original quality, observe below.

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“As we honed in on our primary concepts, we had about seven that covered Joss’ key themes while incorporating others, from the Tesseract to New York City. The chosen concept actually went through a few iterations before it was ready to show. Originally, we were going with an abstract fly-through of the Helicarrier where we would come across some of the heroes’ items, but it wasn’t post-battle and it was just as much about the Helicarrier as the characters – which is how I originally pitched it to our concept artist, Chris Sanchez. I wanted something that dropped us into the high-tech world of S.H.I.E.L.D and stepped back from the actual characters so we could get a feel for them through their areas in the flying S.H.I.E.L.D. base. We finally agreed it shouldn’t be about the Helicarrier, but simply about the heroes and what they went through – the Helicarrier was just a location. The idea was to approach it almost like a documentary filmmaker examining the damage and cost of war… “real stakes.””

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“The one other concept that went forward was our Tesseract concept, which became the driving force behind the logo treatments at the beginning of the film. It was great because Joss saw the initial pitch boards and knew that “Battle Scars” was what he wanted. We didn’t have to explore variations or other options – we were able to get right into pre-production. We worked for a couple of weeks to flesh out the rest of the sequence and the in-between frames and by January we had a full sequence boarded. We worked up some transitions to connect characters, which Joss and Marvel really liked, so we added a few more. As we moved into animation, we added storyboard frames using just sketches until we had the right sequence.”

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“Some characters didn’t have much to go on without using their actual bodies, and getting each credit on the respective objects proved difficult without making it feel disjointed. Characters such as the Hulk and Black Widow really didn’t have many assets to go on. There was a lot of discussion about whether we wanted to represent anyone else, such as Loki. Ultimately, Marvel and Joss agreed that we should stick to the key members of S.H.I.E.L.D. We added Nick Fury’s holster later on. Black Widow’s stinger was added early – before we even saw what it looked like in the film – but her belt was the last item we added. The Hulk was by far the trickiest since he has no suit, armor, or weapons. We decided to focus more on Bruce Banner’s iconic elements: his glasses, his laboratory, and his clothes.”

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“There were some similarities as both [Captain America and Avengers] directors preferred a certain level of simplicity with the typography so as not to distract or overwhelm the visuals. You’ll also notice that both sequences have slightly dimensionalized type that lives in-scene with the rest of the imagery, rather than being comped over picture. As a whole, we’ve found Marvel to prefer that the audience be immersed in the sequence, which is a really great thing to strive for when creating these sequences.”

“[The mid-credits teaser] acted as a great tie-in. The idea to connect the two happened early on, though the use of Iron Man’s chest repulsor transmitter as the link evolved through several iterations. I think details like these really illustrate how finely tuned Marvel is to their audience. Not only have they moved the teases from after the crawl to after the main-on-ends, but now they seamlessly link to one another.”





For the full interview, make the jump over to Art of the Title!


Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; & “Thor 2” on November 8, 2013.

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49 Comments
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RainbowRaider - 8/7/2012, 2:45 AM
Greatest of all time. ''Call it, Captain.''
MB007 - 8/7/2012, 2:45 AM
Ah, yeah, those ending credits were great!

But let me get this straight, now, ALL Phase 2 movies will have a MID-credits scene and no AFTER-credits scene?
Himura - 8/7/2012, 2:48 AM
Absolutely LOVED this title sequence. It was like the cherry on top of a great sundae.
thalidomide - 8/7/2012, 2:56 AM
BEST CBM EVER'!!!
Dickel - 8/7/2012, 3:05 AM
Hmmm, this made me want to watch it again.
Jollem - 8/7/2012, 3:06 AM
iron man: call it, captain.

captain america: okay-hulk, thor, stark; smash the crap out of the middle of stark tower. bring it down!

hulk, thor, and anthony bring down the top half of stark tower, and the portal-opening device comes crashing down with it, being destroyed in the process

iron man: good call, steve. i guess we just clean up the rest of these guys, huh? shawarma.

:)
Jolt17 - 8/7/2012, 3:10 AM
Oh, those beautiful sequences. Thank you.
kackbratze - 8/7/2012, 3:13 AM
Love the music in the second video!!
Jolt17 - 8/7/2012, 3:21 AM
Some parts of the closing sequence I prefer the concept art images', rather than the final stuff, though; particularly, the use of the Avenged Formal font, and the shots of Cap's battle-damaged suit, and the Helicarrier hallway. Overall, though, the final product is amazing already.
MGS - 8/7/2012, 3:27 AM
Avengers.... greatest pure CBM ever!!
siggisuperman - 8/7/2012, 3:36 AM
One of my favorite theme songs and intros of all time. The Avengers theme song really grows on you and I feel it become as Iconic as the superman theme.
Tmachaveli - 8/7/2012, 3:39 AM
Best ending ever for a cbm
TheGambitFreakIsBatmanOfCBM - 8/7/2012, 3:42 AM
I like the Avengers Title Sequence 2 more. And this should've been the opening:




Though, they should have incorporated the Avengers 'A' in it.

Does anyone else think, instead of Fury just staring off into the distance with the Walkie-Talkie, the scene should've went:

Coulson: What do we do now?
Fury: Assemble
*Roll title sequence*
I don't know, maybe it's just me.

Tonight, by the way, marks my 68th viewing of The Avengers!








MOVIE OF THE YEAR!
nikgrid - 8/7/2012, 3:56 AM
From a design point of view the opening Titles were shit, but the end titles were really nice.
TheGambitFreakIsBatmanOfCBM - 8/7/2012, 4:01 AM
@SirWinsalot Well. I work 46 hours a week at a Comic Book/Music/Video Game/Movie shop, Vintage Stock. I recently just broke up a with a redhead who turned out to be a raging Lesbian, and I go to SDCC every year... Oh, and I come to CBM.com every day. So... No, not really. :)

But no worries, it's no where near the 260 times I've watch Ferris Bueller's Day Off...
Jollem - 8/7/2012, 4:02 AM
best shawarma commercial ever :)
MARV3L - 8/7/2012, 4:08 AM
This really did beat the crap outta TDKR! Not one sour note in my opinion, every little detail of this movie gives me goosebumps. Can't wait for the DVD, the extras are gunna be awesome and who can deny that the credits alone deserve an award!
BlanketMan - 8/7/2012, 4:33 AM
I'm in my mid-40s, so I remember when Jaws, Star Wars, and Indy Jones hit. The Avengers came closest to making me feel like that little kid seeing those classics for the first time. Having grown up on Marvel Comics, it's probably my favorite of 'em all!!!
bfprimetime - 8/7/2012, 4:42 AM
Somebody who's name is marvel is pro Avengers over TDKR,that's interesting.
kevberg - 8/7/2012, 4:47 AM
one of the best sequences ever. very iconic, very fun to watch.......from just a credits sequence!
peppy - 8/7/2012, 4:58 AM
Greatest comic book movie ever . Period.
peppy - 8/7/2012, 4:59 AM
Alan Silverstri nailed the theme . Unforgettable stuff
silverdog - 8/7/2012, 5:01 AM
dammit! why isnt this thing in stores already!!

AmazingFantasy - 8/7/2012, 5:04 AM
Best CBM of all time and it shall remain as such.

AmazingFantasy - 8/7/2012, 5:06 AM
Bitches be jelly.



Batman aint got shit on this.
superotherside - 8/7/2012, 5:28 AM
Greatest lies ever:

"Does thy mother know, you wearth her drapes?"

"Puny god."

"There's only one God mam and I'm pretty sure he doesn't dress like that."

"I'm working. I'm in the middle of an interrogation, this moron is giving me everything."

"Do not touch me again, metal man."

"I got him." *Shoots sniper arrow at Loki, Loki catches it before it hits him, arrow explodes.*
Super12 - 8/7/2012, 5:33 AM
iamsosickofthismarvelvsdccrapitsnotlikeoneisgoodandtheotherterribletheyrebothgreatanditsoktolovebatmanandavengerssincetheyarebothincrediemoviesanditsoktoevenhaveafavoritejuststopallthischildishbickeringpleeeeeeeeeeeeeease
djohnpi - 8/7/2012, 5:38 AM
This is the best movie IMO JUST ME!!!!!!!!!!!!
thingrock4 - 8/7/2012, 5:44 AM
"That's my secret Cap,I'm ALWAYS ANGRY."
Jollem - 8/7/2012, 5:56 AM
Super12 - ilikedbothmoviesprettymuchequallymyselfandilikedtheamazingspider-manthemostandaslongasthereisfreespeechandpeoplecan'tgetpunchedovertheinternetithinkbickeringandfightingwithtextwillalwayshappen :)
Lert - 8/7/2012, 6:31 AM
meh
Fogs - 8/7/2012, 7:06 AM
I just wish I knew why they didn't use the nice logo in the intro, but the shitty lettering.



Best CBM ever.
DanteSparda - 8/7/2012, 8:32 AM
The end credits shots look a lot cooler than the ones in the movie, to see all the heroes damaged equipment after the epic battle and also the corridors of the helicarrier. Hope that sequence is in The Avengers Blue Ray.
R888 - 8/7/2012, 9:36 AM
Avengers were the best superhero action movie ever
Hulk and Iron man owned the film, sure avengers didn't have much of a story like the dark knight but really the first comic book of the avengers was like that, loki creates havoc and they come together to save the world.

So shut to all those people who said there no story
bogusman - 8/7/2012, 9:56 AM
To that person who said they could take down Stark Tower.

1) So they take down a huge tower? How many people would die if it fell on them?

2) The energy barrier around the device would keep going. They would still need the glowstick of destiny. The portal would open somewhere else. The advantage using Stark Tower for Loki was to spite Stark, to have a place where everyone could see it, and also it was good tactically.
Jollem - 8/7/2012, 11:02 AM
@bogusman - i wasn't really being serious, but i'll give it a go

1. they could definitely assess and clear the area first, assuming the civilians have not already scattered away. doesn't have to be a large chunk of the building, just enough to bring the device down.

2. i'm trying to remember if selvig said if the device was self-sustaining at some point. if it was, then my idea is shot to hell. if not, they could either cut the cables where there is no energy barrier or do the toppling the building deal where then the device would be broken and/or the power source lost. i thought the reason to use stark tower was because it had a large, self-sustaining power source needed for the device to work?

3. i think when it comes down to it, the avengers just needed batman. he could have stopped loki easily...because he's batman :)
Thegoddamnbatman52 - 8/7/2012, 11:30 AM
I hate to say it but while the dark knight rises was an excellent film that had me thinking well after the movie was over, the avengers and tasm were more fun films that I actually had more fun watching than tdkr, don't get me wrong still an excellent film but the avengers made me feel like a kid seeing starwars for the first time and this is coming from a life long batman fanatic
DanteSparda - 8/7/2012, 11:37 AM
@Jollem

Yes, Selvig said it was self-sustained when Iron Man shot repulsor rays at the energy barrier just to get shot back by it.

Also I don't get how Batman could have been of any help if he got his back broken by Bane, just because he fought some ordinary criminals beforehand, Loki could have done the same, could have fried him with a blast, or just controlled his mind to commit suicide ;)
Jollem - 8/7/2012, 12:08 PM
@DanteSparda - i see, i see. valid points sir. i think it can be settled with two words: bat loki-repellent :)
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