Marvel's Kevin Feige On Taking Risks with PHASE 2; Talks Tom Hiddleston's LOKI Fanbase

Weighing in on Tom Hiddleston's appeal as the God of Mischief, Marvel Studios head honcho has also addressed potentially taking more risks with the upcoming slate, after The Avengers' success!

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By DCMarvelFreshman - 9/24/2012
In a great Q&A conducted recently via Moviefone, Marvel Studios' president of production, Kevin Feige, addressed getting riskier with forthcoming films now that their last risky attempt, The Avengers, has become the 3rd highest grossing film of all-time. And also discussing Tom Hiddleston's Loki appeal, check out excerpts.



“We got to that success because of the risks that we took along the way. To announce four movies over how many years, and being in production on "The Avengers" before "Thor" and "Cap" even came out, the whole adventure was risky. It solidifies our viewpoint that if you take creative risks that you believe in, for an end result, then it can work. I don’t think we can say Hey, now we can be riskier. Each of these movies cost a lot of money already. It just solidifies the notion that for Phase 2, play the long game, stick with what you believe in, and when there is a fork in the road and one seems safer and maybe a little boring, and one seems risky and harder, we always go the risky and harder way. That’s what people will see in "Iron Man 3," "Thor: Dark World," "Captain America: Winter Soldier" and certainly in "Guardians of the Galaxy," which is one of the ones that I’m most excited about because it’s so outside the box and so weird and so different. People like grand experiments and things that haven’t been done before, the unexpected.”

When asked about the growing fanbase of Tom Hiddleston's portrayal of Loki in The Avengers, Feige says:

“I’ve been surprised and happy that so many cast members and characters have gotten that response. Hiddleston is a case in himself. We discovered that when we were going around the world promoting the movie, in Moscow and in the the U.K. and in Rome, and all these people behind the barricades at the premieres were holding “Loki’s Armies” signs or wearing homemade helmets with horns on it. We sat around years ago saying we needed a villain in the MCU, as complex and dynamic as Magneto is. Magneto is one of the best villains in both the comics and in the movies. The way that Tom brought Loki to life, with all of those different emotions and up to Hulk smashing him into the ground, we’re already having fun with Tom on the set of "Dark World." We hope to have that continue. Even if you didn’t read comics or weren’t versed in mythology and had no idea who Loki was -- and he’s kind of out there with his big horns -- they responded to him, particularly women. Tom is an amazing looking specimen but also because of that darkness, I think they find a sexiness with him as a badboy.”

To read the interview in its entirety, where Kevin Feige shares when he first became a Marvel fan, as well as how the studio acknowledges elder comic creators, make the jump over to Moviefone.




In addition to “Marvel's The Avengers” sequel on May 1, 2015, Marvel Studios will release a slate of films based on the Marvel characters including “Iron Man 3” on May 3, 2013; “Thor: The Dark World ” on November 8, 2013; “Captain America: The Winter Soldier” on April 4, 2014; and “Guardians of the Galaxy” on August 1, 2014.

Source: Moviefone
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JDUKE25 - 9/24/2012, 8:53 AM
I love Loki, but I don't want him in every single movie like Magneto was.
luffycapri - 9/24/2012, 8:58 AM
Can't wait for phase 2
toco89 - 9/24/2012, 9:01 AM
The dude did his job well. Loki has become the most memorable character of the MCU, even past RDJ, now that's a feat.
KaneVonDoom - 9/24/2012, 9:14 AM
Agreed with Toco. Tom's Loki is an Icon unto itself. In fact, Thor has become an Icon as well which I never really thought I'd see. All my friend's kids are all about Thor and Cap as much as they are about Iron Man. Marvel did a great job in that aspect.
JordanKing - 9/24/2012, 9:24 AM
Is there a specific name for the Loki fanbase? Something along the lines of 'Lokites' could work imo.
marvel72 - 9/24/2012, 9:30 AM
tom hiddleston as loki is one of the best casting ever loved him thor,the avengers & i'm sure thor the dark world as well.

most anticipated marvel phase 2 movies

5th ant-man
4th captain america the winter soldier
3rd iron man 3
2nd thor the dark world
1st guardians of the galaxy
captainbeta - 9/24/2012, 9:35 AM
Rocket Raccoon and Grott on screen. EPIC. Who should do their voices? That will be a good challenge.
marvelstudios - 9/24/2012, 9:39 AM
I love Feige. I wonder if Ant-Man is in Phase 2.
jimpinto24 - 9/24/2012, 9:41 AM
Tom Hiddleston was great as Loki! I can't wait for Phase 2.
MrHulkSmashin - 9/24/2012, 9:43 AM
@PantherX: Hiddlestoners are his fangirls. XD
Ragnaroknroll - 9/24/2012, 9:44 AM
I'm glad to see Loki well established. He's one of Marvel's best villains.

However, if you think about it, the MCU is not in bad shape villain-wise. It also has the Red Skull who they have only scratched the surface of and I imagine we'll see again shortly along with Lukin. I'm looking forward to seeing the Mandarin at last. If Thor is leading to Surtur like I hope it is, that will be beyond amazing. And of course: Thanos!

But it's a bloody shame we'll never see Victor Von Doom (the quintessential Marvel villain) or Galactus in these movies.
Sparrowsabre7 - 9/24/2012, 9:49 AM
I don't think it's the badboy image girls go for as much as the troubled soul/ daddy issues. 90% of posts about Loki from female fans are along the lines of "my poor misunderstood baby"
thalidomide - 9/24/2012, 9:50 AM
I can't wait for Phase II
Thor86 - 9/24/2012, 9:51 AM
i still think marvel should of went with doc strange or a hawkeye/shield movie any body who is not on this site will not have any interest in gaurdians of the galaxy thats gonna hurt the genre bad move feige
theInvincibleMexiMan - 9/24/2012, 9:59 AM
omg Tea. lolololololololol
Kayo - 9/24/2012, 10:01 AM
Yesssssssssss.................Phase 2 baby!
niknik - 9/24/2012, 10:11 AM
"That’s what people will see in "Iron Man 3," "Thor: Dark World," "Captain America: Winter Soldier" and certainly in "Guardians of the Galaxy," which is one of the ones that I’m most excited about because it’s so outside the box and so weird and so different. People like grand experiments and things that haven’t been done before, the unexpected."

It's so far outside the box and weird that I believe this will be the first big failure for Marvel Studios. That and the fact that Guardians are such a C list property that they can't even support a regular title, let alone a feature film.
chuckg313 - 9/24/2012, 10:14 AM
lol tea...wolvie was kill'n it but cap got some at the end!....nice gif
Jollem - 9/24/2012, 10:15 AM
out of phase one, i dug the incredible hulk and the avengers. looking forward to thor 2 the most out of phase deuce. really looking forward to seeing what they are gonna do with the punisher, daredevil, tasm 2, dr. strange, and anything else not avenger related
ATrueHero1987 - 9/24/2012, 10:15 AM
@niknik Blade was a 'C' level character and he couldn't even support a regular title but look how well the films did and the fact that he's popular.
RedeyeJedi - 9/24/2012, 10:17 AM
I have no idea which part of phase 2 to be most excited for considering the awesome achievement that was phase 1. But I'm thinking Guardians of the Galaxy. Gunn is a cool/strange choice and it's something I never thought I would actually see
LesJoliesChoses - 9/24/2012, 10:22 AM
Tom hiddleston did a decent job but his fangirls are the absolute worst along with Cumbersnatch's fans.
DrDoom - 9/24/2012, 10:23 AM
Guardians of the Galaxy are so going to steal 2014 it isn't even funny.

NOW GIMME BLACK PANTHER NAO MARVEL NAO NAO NAO
Harris1 - 9/24/2012, 10:30 AM
Thor is the Sun and Loki is the moon in Norse mythology so they go hand in hand. All of Thor's best stories involve Thor.
Harris1 - 9/24/2012, 10:31 AM
I meant involve Loki.
kemuael - 9/24/2012, 10:43 AM
PHASE 2 ASSEMBLE!!!
Conaan - 9/24/2012, 10:46 AM
GOTG: pumped

Loki: It's the helmet. lol j/k
Hiddleston is such an amazing actor. It's his skill and charisma that makes this character live and breathe so well.
WruceBane - 9/24/2012, 10:48 AM
Thor isn't the sun, he's a storm god. Baldur is the sun. And Loki follows the standard trickster archetype, he doesn't represent the moon.
gambgel - 9/24/2012, 10:55 AM
Creative risks?

REALLY, Kevin? lol

Thor and Captain America were entertaining movies, but which were the creative risks? there werent.
Equivocal - 9/24/2012, 11:12 AM
marcvader1 - 9/24/2012, 11:15 AM
HolYYYYYYY^^^^^
Jollem - 9/24/2012, 11:16 AM
i'd be taken aback if tgotg impressed me
CharlesLord - 9/24/2012, 11:25 AM
LMFAOOOOOOO tea why is wolverine getting down wit his bad self??!?!?!?!?!?!?!
LFANCH - 9/24/2012, 11:29 AM
@niknik

There are plenty of successful movies that seemed like 'out there' ideas at first. I don't know if GOTG will be hugely successful, but I think the chances of it flopping are very very small. Especially since they can market it as the prelude to Avengers 2.
Otter2269 - 9/24/2012, 11:43 AM
Definitely a little hesitant on the GOTG attempt. This movie make take this franchise just a bit farther out there than I was comfortable, but, if they do it well, it will pay off big time.
rockerdude22 - 9/24/2012, 11:47 AM
To all the doubters of GOTG's box-office success, may I remind you that all they need to do is slap "From the studio that brought you The Avengers" on the marketing and you'll have an instant success.

On another note, GOTG is my most anticipated Phase 2 film!
rockerdude22 - 9/24/2012, 11:49 AM
Also, this is exactly what I like about Marvel. They aren't afraid of taking risks when it comes to their movies. That's something I can't say for a lot of other studios.
rockerdude22 - 9/24/2012, 12:01 PM
Another key of success is the marketing. This movie really needs to be marketed well in order to be successful. With Disney distributing, I can guarantee that the marketing will be fantastic!
LoudLon - 9/24/2012, 12:04 PM
A hero is only as memorable as his villain, and Hiddleston's knocked it out of the park with Loki not once, but twice. I don't think I'll ever get tired of him, so long as Hiddleston keeps that coy devilishness about him.
breakUbatman - 9/24/2012, 1:53 PM
@ rockerdude22

Cowboys and Aliens from the director of Iron Man
Immortals from the producer of 300
Sucker Punch from the director of Watchmen and 300

Marketing can be good but at the end of the day the film itself has to stand on it own. GOTG may be good but I don't think we should expect it to do crazy numbers as a first entry.
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