IRON MAN 3 Marketing Partnership with TCL Products Showcased At CES 2013
Including a new promotional poster for the anticipated Marvel threequel, the 2013 International Consumer Electronics Show has showcased Iron Man 3's marketing partnership with TCL.
Like all of Marvel’s cinematic ventures, the upcoming Iron Man 3 ‘international, crisis thriller’ will feature product placement from its many high-profile marketing partners this summer. And during the recent Consumer Electronics Show, TCL, the largest TV manufacturer in China, showcased its partnership with Tony Stark’s apparent “Smart TV choice” in the hotly-anticipated threequel.
“Now that we’ve established ourselves through online sales with leading U.S. retailers like Amazon, Best-Buy and Costco, we’re focused on increasing our in-store presence and kicking off a new global marketing campaign. The partnership with Marvel Studios on Marvel’s “Iron Man 3” is one example of how we'll share our products with U.S. consumers in 2013. Tony Stark’s Smart TV choice in the next installment of Marvel Studios’ blockbuster franchise, the Ultra HD China Star 3D TV™ features active 3D technology, multi-touch, intelligent and dynamic backlight, and an ultra-high brightness of 800 nits.”
Marvel Studios’ “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968. “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures & DMG Entertainment. Marvel Studios’ President Kevin Feige is producing & Jon Favreau, Louis D’Esposito, Stephen Broussard, Victoria Alonso, Alan Fine, Charles Newirth, Stan Lee & Dan Mintz are executive producers. The film hits May 3, 2013, & is distributed by Walt Disney Studios Motion Pictures.
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