IRON MAN 3 Marketing Partnership with TCL Products Showcased At CES 2013

Including a new promotional poster for the anticipated Marvel threequel, the 2013 International Consumer Electronics Show has showcased Iron Man 3's marketing partnership with TCL.

Follow DCMarvelFreshman:
By DCMarvelFreshman - 1/8/2013


Like all of Marvel’s cinematic ventures, the upcoming Iron Man 3 ‘international, crisis thriller’ will feature product placement from its many high-profile marketing partners this summer. And during the recent Consumer Electronics Show, TCL, the largest TV manufacturer in China, showcased its partnership with Tony Stark’s apparent “Smart TV choice” in the hotly-anticipated threequel.

“Now that we’ve established ourselves through online sales with leading U.S. retailers like Amazon, Best-Buy and Costco, we’re focused on increasing our in-store presence and kicking off a new global marketing campaign. The partnership with Marvel Studios on Marvel’s “Iron Man 3” is one example of how we'll share our products with U.S. consumers in 2013. Tony Stark’s Smart TV choice in the next installment of Marvel Studios’ blockbuster franchise, the Ultra HD China Star 3D TV™ features active 3D technology, multi-touch, intelligent and dynamic backlight, and an ultra-high brightness of 800 nits.”









Marvel Studios’ “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968. “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures & DMG Entertainment. Marvel Studios’ President Kevin Feige is producing & Jon Favreau, Louis D’Esposito, Stephen Broussard, Victoria Alonso, Alan Fine, Charles Newirth, Stan Lee & Dan Mintz are executive producers. The film hits May 3, 2013, & is distributed by Walt Disney Studios Motion Pictures.


DISCLAIMER: This article was submitted by a volunteer contributor who has agreed to our code of conduct. ComicBookMovie.com is protected from liability under the Digital Millenium Copyright Act (DMCA) and "safe harbor" provisions. CBM will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please contact us for expeditious removal of copyrighted/trademarked content. You may also learn more about our copyright and trademark policies HERE.
4
LIKE!
38 Comments
AmazingFantasy - 1/8/2013, 6:21 PM
Let's face it.

Iron Man is the face of Marvel in Comics and Movies.
AmazingFantasy - 1/8/2013, 6:21 PM
Sadly...

babykhris - 1/8/2013, 6:41 PM
Why shouldn't Iron Man be the face of Marvel in comics and movie. Who else should it be Spidey? Wolverine? Can't be until they own them 100%.
JordanKing - 1/8/2013, 6:52 PM
He's not the face of Marvel comics as it stands, as a group The Avngers are, but it changes that fast it's hardly an issue. The company can be so fickle.
BrotherStarkofMABMindz - 1/8/2013, 6:57 PM
Iron Man is the face because Marvel need a character they own for comics and film, personally I think Captain America should be the face of Marvel but Robert Downey Jr.s swagger just boasted his notoriety

May 3 HURRY THE [frick] UP

DCMarvelFreshman - 1/8/2013, 7:00 PM
BTW, new footage in 26 days. Like they did with The Avengers during the Super Bowl, we should get a minute-long IM3 trailer after the 30-second spot.
LexHairFight - 1/8/2013, 7:20 PM
I think it's too early to say if Tony is the face of the MCU. He's had the most development, but would it be surprising if this was Thor in 8 months or Cap in a year. It'll be interesting to see how the different characters build off each other. The more successful Iron Man is the more successful the other's will be.
IronHood - 1/8/2013, 7:21 PM
I want those Iron Man Pics. Anyone know where I can find them?
rockerdude22 - 1/8/2013, 7:28 PM
May can't come soon enough!
thalidomide - 1/8/2013, 7:34 PM
@DCMarvelFreshman

NICE!
Jollem - 1/8/2013, 7:45 PM
Robert Downey Junior's: Robert Downey Junior-centric Marvel Cinematic Universe

"do you know about iron man and like him?"

"yes, as far as robert downey junior goes, and just for about four or five years"

"were you ever a reader of his comics before the movies came out?"

"no, but i wiki'd iron man a little bit"

"so you don't really know much about iron man?"

"no, but i love the movie version and it's the most purest and true, or something"

:)


even if marvel is cashing in on people loving rdjr.'s one-liners and shoving iron man in people's faces everywhere, he is not the "face" of marvel
AmazingFantasy - 1/8/2013, 7:52 PM
I'm saying that, Spider-Man was the flagship charetcer, there cleary making Iron Man the flagship and title charetcer.

If anyone it should go to Cap.

It was all Iron Man on the Avengers posters...
Jollem - 1/8/2013, 8:09 PM
@KaineParker - yes, cap should have been more prevalent and important in the 'vengers movie. you do not mess with rdjr.'s big ego, tho. and i don't remember seeing anybody besides robert downey junior on the posters :)
TheAbomination - 1/8/2013, 8:17 PM
I hate product placement. It cheapens the overall production of a film, imo.

Cool TV though.
Kayo - 1/8/2013, 8:21 PM
yessssssss! Phase 2 baby.
MarkTheFirstAvenger - 1/8/2013, 9:00 PM
iron man 3 is going to be the best one yet. cant wait for Thor 2 trailer!! hurry up please
MarkTheFirstAvenger - 1/8/2013, 9:02 PM
yeah rdjr had most of the film time out of the the actors
ironpool007 - 1/8/2013, 9:07 PM
I feel like Iron Man is even bigger than Spidey these days.
JohnTom88 - 1/8/2013, 9:27 PM
@KaineParker - Spidey film rights is not owned by Disney-Marvel now. Iron Man's stuff is 100% Marvel.

Then there's the acting. Robert Downey Jr Tony Stark is more memorable in a positive way to movie audience than Peter Parker acted by Tobey Maguire or Andrew Garfield. No wonder people are tweeting Tony Stark a lot compared to other Marvel alter egos. It's all about the movies. Same with Cap. Compare how much money Cap film received and either Iron Man 1 or Iron Man 2 received then you'll see why Marvel is pushing Iron Man.. now.





DCjohnny - 1/8/2013, 9:37 PM
man ... that tv is a dream to me ... it would be more awesome if its 3D ...
ironman585 - 1/8/2013, 9:39 PM
Yeah iron man is the face of marvel and im not saying that because my user name is iron man lol but yea it looks like marvel is going all in with iron man 3
superotherside - 1/8/2013, 10:10 PM
Cool TV. Hope it gets blown up though so we can have plenty of action destruction in Tony's house.





Tony: Love the new TV! Wow, that missile it looks so real!



Mandarin: That's because it is real.



Not fair, I just got though repairing this house!

:P

DCMarvelFreshman That's great news!
connorblaze - 1/8/2013, 10:37 PM
That is a bitchin big telly! Ok someone has got to explain the cap worship from comic fans?! I don't get it! Almost everyone I know who saw the Avengers (which is everyone I know) said that they loved it but Cap was too corny, cheesy and/or just lame. I find him incredibly dull and by far the silliest character Marvel has put to screen. I enjoyed him well enough in his own movie as Steve, before the caformation, but I don't get why so many people on here seem to idolize him above the other characters so much. He's a strong guy with a shield and a dorky costume, I don't quite get the appeal. It's because he's looking our for truth, justice, and soccer mom's doesn't cut it for me. Any one wanna give me some insight?
Jollem - 1/8/2013, 10:56 PM
@connorblaze - people fell in love with rdjr's one-liners and kooky, spastic antics. as far as the general audience is concerned, they like robert downey junior and their knowledge of the actual iron man from the comics(the one before the rdjr.-izing of the character after the movies)begins and ends with rdjr.

i dunno, maybe if cap said more one-liners and had a big ego and there was more industrial light and magic in his movie they would like him more? and if marvel studios shoved him in people's faces more
Jollem - 1/8/2013, 11:20 PM
@RobertDowneyJunior'sIronMan - you just enjoy your popularity of all of 4 or 5 years even tho you've been around for decades and you let me know when you ever get a balloon in the macy's day parade as a staple

















spider-man-as well as many other characters-have enjoyed popularity and have been prevalent in pop-culture for decades. maybe in 40 or 50 years i would call iron man the "face" of marvel :)
SageMode - 1/8/2013, 11:28 PM
Spidey had his time to shine, Hulk had his time to shine, X-Men had their moment, let Iron Man get some spotlight for a bit. At least Marvel doesn't stay inside the box with 2 characters.
Jollem - 1/8/2013, 11:51 PM
@SageMode - i have no problem with marvel enjoying their iron man character having popularity for just a couple few years now. let's not get all crazy with saying robert downey junior's specific movie version of the character is marvel comics' "poster boy", tho. he is the current fad, and there's nothing wrong with that :)
JohnTom88 - 1/9/2013, 12:00 AM
@Sagemode LOL, so true

@Jollem so what if Iron Man is a current fad... Marvel keeps bringing in new characters on spotlight and 10 years from now it's not gonna be the same 1 or 2 most important characters. Unlike DC, now and in the future ordinary people could name more than 5 Marvel characters because of the spotlight "rotating chair".
Jollem - 1/9/2013, 12:15 AM
@JohnTom88 - i never said anything was wrong with robert downey junior's iron man being a current fad. yes, marvel is a business, and just like most others they do marketing and will probably keep trying to put as many characters as they can into the spotlight

and unlike marvel, the general audience can name more than 5 hugely popular d.c. characters without a movie push and hype and marketing :)
tripttwe - 1/9/2013, 12:37 AM
Ummm, ya think this is just advertising because he's next up on the MARVEL movie list (durrrrrrr)....
Jollem - 1/9/2013, 12:41 AM
^...obviously...
Coachella - 1/9/2013, 1:51 AM
Is Ironman more iconic than Spidey hell no. Before 2008 the general public didnt even know who he was. Honestly i don't even think the charachter is that interesting. People love Robert Downey Jr. Spidey is way more interesting and its not even close when we compare there rogues gallery.
SpideyQuad - 1/9/2013, 6:27 AM
Right now at the present Ironman is the figurehead. Go figure!
JohnTom88 - 1/9/2013, 6:51 AM
@Jollem And People could name 12 or more Marvel characters with films, hype and marketing. And growing. 12 and growing > 5. At the end of the day, Marvel still wins people's interest no matter how you despise "film, hype and marketing". It's a business, duh. They can't sell product without actually selling it.

@TheCapedCrusader Stark not interesting? You mean he's not flawed, not godly ideal like most DC chars? Don't like snarky genius? Or you just hate a genius char who actually act like a real world genius (Steve Jobs, Bill Gates)? Stay DC


mc7791 - 1/9/2013, 6:56 AM
@Tea yes several of the posters had Tony at the center but I did see promo material with Cap at the center too. RDJ's version of Stark feels different than the one I grew up with in the comics as well but I really like him as Stark.
Jollem - 1/9/2013, 7:46 AM
@JohnTom88 - i don't know anything about this "winning" business, but i will say that both marvel and d.c. have characters that are quite popular with folk. your attempts at downplaying d.c. have no effect on me, sir:) there's an equal amount of things i like and dislike from the "big two". i read comics of any and all kinds if i like them

yes, i'm aware of marvel being a business. i believe i said the exact same thing earlier

i personally have never liked the character of tony stark because i can't relate to or find anything admirable about a self-centered pr!ck with an inflated ego. although, rdjr.'s specific movie version does have some redeeming qualities :)
dezdigi - 1/9/2013, 11:28 AM
You guys can argue about anything!
DrDoom - 1/9/2013, 12:00 PM
Marvel has plenty of flagship characters. Enough bitching, kids.

Please log in to post comments.

Don't have an account?
Please Register.