THE AMAZING SPIDER-MAN Trailer Starts Viral Campaign

Collider have noticed that the new trailer for The Amazing Spider-Man contains a hidden message and is the start of a new viral campaign. Hit the jump for details

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By MovieMaster - 2/7/2012
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.




Near the end of the new trailer, you can make out the faint words “Mark of the Spider-Man”. If you go to the address markofthespider-man.com, you're taken to a website with The Amazing Spider-Man logo and six screens filled with static.



Thanks to Collider for the image. What do you think Mark of the Spider-Man means? If any of you can work out a way to go further into the site, let me know and I'll update the article as we proceed. But for now, share your thoughts in the usual place!

The Amazing Spider-Man stars Andrew Garfield, Emma Stone, Rhys Ifans, Sally Field and Martin Sheen.


Source: Collider
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44 Comments
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JDUKE25 - 2/7/2012, 11:06 AM
Hmm....interesting!
OptimusBurgundyMaximus - 2/7/2012, 11:21 AM
hmmm intrigued

I have no flipping clue what im doing here :p
MovieMaster - 2/7/2012, 11:27 AM
Maybe, but it also mentions a container. Somebody wrote in an Editorial that on the rooftop of Oscorp there's a container with green stuff in and that Lizard seems to be trying to populate New York with lizard people. Could it be to do with that?
Wildaniel - 2/7/2012, 11:44 AM
Im with Gusto, lol. Maybe it will be pictures and not videos.
superotherside - 2/7/2012, 11:46 AM
It seems to me that "The Mark of the Spider-man" is some sort of painted graffiti.

Like in the trailer:



Could this some how relate to that?

Also what do you guys think of him painting graffiti spiders around instead of having a the spider signal?

superotherside - 2/7/2012, 11:47 AM
Of course the graffiti could be just something he saw and based his own logo on his costume. But IDK. This is just random guessing on my part.
LucasMend - 2/7/2012, 12:07 PM
Not a fan of virals, so let me know when something important is released, not gonna waste my time following a waste of time that a viral is
ManofSteel23 - 2/7/2012, 12:07 PM
Just made this
vermillion - 2/7/2012, 12:08 PM
New trailer is good. I'm excited for it. I still expect Superman to be better.
vermillion - 2/7/2012, 12:09 PM
*to be the best.
MovieMaster - 2/7/2012, 12:14 PM
That's a nice trailer, although it's basically a music video. Lol
acidbath - 2/7/2012, 12:18 PM
Lol badger you got balls of steel. Sounds like josh has balls of steal
ThaMessenger07 - 2/7/2012, 12:22 PM

See more on Know Your Meme
Galaxy - 2/7/2012, 12:25 PM
Maybe you can figure one of the static channels by going to the Spiderman website and going to where it says story. In that picture, if u put ur mouse on the calculator that's by the bag, it glows.
HulkbusterNYC - 2/7/2012, 12:30 PM
W
johnnysnow - 2/7/2012, 12:33 PM
@Ddark, Neither TDK nor TDKR invented marketing.
HulkbusterNYC - 2/7/2012, 12:37 PM
Wow Sony. Way to rip off TDK/DC. If that doesn't show that Sony is blatantly copying the Nolan/Batman format then I don't know what else to say. I love Spider Man but IMO I think its gonna be a flop with the fans. It might overall do well at the box office but for the fans I have a nauseating feeling that it will fall short.
headlopper - 2/7/2012, 12:38 PM
Virus? Is there a cure?
Mastyrwerk - 2/7/2012, 12:38 PM
@Ddark-
I know, right? What is Sony thinking trying to copy a viral marketing campaign as dull and unproductive as TDKR.
KNIGHT3000 - 2/7/2012, 12:39 PM
SUPERMAN2013

Not bad, not bad at all...
CaptainMaximum - 2/7/2012, 12:40 PM
they are pictures of cities it appears
MovieMaster - 2/7/2012, 12:44 PM
Oh bloody hell they really are copying Nolan.
bhorwith22 - 2/7/2012, 12:47 PM
@MovieMaster Yes, because Nolan is responsible for every aspect of the film and all the marketing. (sarcasm)
Wrecker - 2/7/2012, 12:50 PM
Sinister Six
luckylu - 2/7/2012, 1:26 PM
its funny that anytime a new cbm comes out its copying batman. or if any movie does viral marketing its copying batman. or if the hero symbolizes hope then its copying batman. or if a majority of the movie takes place at night its copying batman. or if it takes a serious approach its copying batman.

i mean seriously batman lovers (not all of you) but most of you need to get your heads out of your [frick]ing asses.
TrueRedBlue - 2/7/2012, 1:27 PM
Its his trademark :D
IronSpider - 2/7/2012, 1:31 PM
Boys am I the only one can see "Oscorp" in the second screen at the top?
marknjoanna - 2/7/2012, 1:35 PM
why do post get deleted with no cussing in them all i said was i love spiderman but hes had 3 movies bring on dr strange iron fist etc etc can anybody tell me whats wrong with this so i know what to change next time ty
captquirk - 2/7/2012, 2:01 PM
@marknjoanna, my guess is that you didn't praise Nolan. That is a sin here. [/sarcasm]
plasticman - 2/7/2012, 2:21 PM
Somebody delete marknjoanna. He's thinking outside the box.
jpwebhead - 2/7/2012, 2:22 PM
Hmmm maybe it#s gonna play on the video game trailer angle of news report/found footage of spidey in action?
jpwebhead - 2/7/2012, 2:22 PM
Hmmm maybe it's gonna play on the video game trailer angle of news report/found footage of spidey in action?
CaptainAmerica31 - 2/7/2012, 2:50 PM
Its cameras in side Oscorp!
CaptainAmerica31 - 2/7/2012, 2:51 PM
Or on the street
spiderneil - 2/7/2012, 3:19 PM
it's a reboot = oh, it's copying batman begins
it's dark = oh, it's copying batman begins
viral marketing = oh, it's copying dark knight

nolan invented EVERYTHING
Vapes - 2/7/2012, 3:59 PM
Technically, Burton brought "dark" to the superhero genre.
Vapes - 2/7/2012, 4:36 PM
Ranger14 - 2/7/2012, 4:40 PM
Last time I checked, Blair Witch Project was filmed and released prior to Nolan's Batman films. Guess Nolan stole viral marketing from them. :-P
SimyJo - 2/7/2012, 5:04 PM
I hate all this cheap-ass viral shit.

Give me a real-life acrobat in spandex for Spidey publicity any day of the week.
Cartoon22 - 2/7/2012, 5:08 PM
u can see images in those static pictures go to thw website and see..... @ ironspider i do see it and the bottom right i see lizard i think....
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