Amazing Footage Of X-Men: First Class 3D Projection In LA For DVD/Blu-Ray Release!

Bringing attention to the fact that X-Men: First Class is released today on DVD and blu-ray in the US, check out the amazing 3D projections put up on the side of a Los Angeles building using footage and effects from the movie...

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By Josh Wilding - 9/9/2011
X-Men: First Class charts the epic beginning of the X-Men saga, and reveals a secret history of famous global events. Before mutants had revealed themselves to the world, and before Charles Xavier and Erik Lensherr took the names Professor X and Magneto, they were two young men discovering their powers for the first time. Not archenemies, they were instead at first the closest of friends, working together with other Mutants (some familiar, some new), to stop Armageddon. In the process, a grave rift between them opened, which began the eternal war between Magneto's Brotherhood and Professor X’s X-Men.




The 3D projection turns the side of a building into a movie screen. The technology appears to make solid structures change shape and reveal images that are not really there, such as water flowing from windows or cars emerging from within the walls. It has been around for a couple of years, but is now catching on in promotions. Pearl Media takes laser measurements of a building to get a realistic view before creating a 3D image of the façade. Animation becomes an overlay. Software renders both pieces together. When complete, a "high-powered projector" projects the image on the building, explains Joshua Cohen, Pearl Media's president.


X-Men: First Class is set to be released on DVD blu-ray in the US today, and in the UK on October 28th.







Source: Trailer Addict
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26 Comments
ColonelKilgore - 9/9/2011, 6:53 AM
Holy [frick]!
ironknight - 9/9/2011, 6:55 AM
I think that they've promoted the DVD more than they promoted the theatrical release.
marvel72 - 9/9/2011, 7:02 AM
that was pretty good.
jaschiang - 9/9/2011, 7:05 AM
damn cool!
Hellsing - 9/9/2011, 7:11 AM
where was this sort of promotion for the theatrical release, they must desperately need the DVD's to do well, hopefully does good it sequel would be nice, even if the end and the whole movie in general was rushed (magneto and xavier becoming brothers and then falling out, in a month or two seriously?) Excellent acting and good directing helped elevate this movie from the disaster it could have been.
gambgel - 9/9/2011, 7:25 AM
wow, I was not expecting all that effort in the promotion of the dvd.

Fox really wants to have a big impact with this dvd, probably because they believe in a First Class trilogy potential.

Im not mad.
Greengo - 9/9/2011, 7:33 AM
It's First Class Friday in the USA!!!
GiftedYoungster - 9/9/2011, 7:41 AM
That looks like a car accident waiting to happen.
blvdnoise - 9/9/2011, 7:45 AM
Radical..
Greengo - 9/9/2011, 7:47 AM
@JLA2014: every Friday is first ass Friday
Maximillion - 9/9/2011, 7:54 AM
Pretty cool!!
RunDTC - 9/9/2011, 7:54 AM
man, that was cool. seeing Jennifer Lawrence on the side of a building is OK in my book.
Chewtoy - 9/9/2011, 7:56 AM
I point this out every time box office discussions come around, but major studios do not treat theatrical releases as chances for profit... The point of a theatrical release is to establish a product that they can sell over and over again for years and years to come. Even "successful" releases lose money in the theaters because studios pay more on prints and advertising than they get back out of their percentage of the ticket take. However, while the major studios lose a few billion every year from their theatrical releases, they make tens of billions each year from DVD and television contracts. It's only small studios and independent films that need to turn a profit in theaters, and so they stick to low budget films, not monster $150m+ tentpoles.

Again, look up an article entitled "Hollywood Profits Demystified" to see how this all works. But the short of it is, the theatrical run of First Class was essentially a marketing campaign. This video release is where Fox starts making their money back.
raz68 - 9/9/2011, 7:59 AM
That is awesome! I am going out at lunch and grabbing the blu ray!
Hellsing - 9/9/2011, 8:44 AM
"major studios do not treat theatrical releases as chances for profit" sorry but thats load of crap no offence to you or anything but it is. If you said box office numbers aren't the only way a studio can make money back from a film then yeah that this fair and good point. But saying that they don't care is one of the weirdest thing I've heard on this site.

DVD and Tv contracts sure pull in alot of money, Look at Avatars BO results compared to the DVD sales, they don't even come close.Like I said its true that just because movie doesn't do spectacularly at the BO it doesn't mean that it won't make a profit.
ManofSteel23 - 9/9/2011, 8:51 AM
Im buying the 3 pack combo,ipod,dvd and blu-ray steel pack :)
Chewtoy - 9/9/2011, 9:30 AM
@Hellsing: I'm not saying that studios don't care, I'm saying that they *don't expect to make a profit* in theaters. (They certainly still want to limit their loses, however.) You can call it weird, but when major studios routinely lose billions every year on theatrical releases and yet keep doing it, it's obvious that theatrical releases *aren't* the source of their profits. They make their profits off of their entire back-catalog of films... a catalog that needs to be constantly refreshed with new product. That's the point of major studio releases.

And yes... Avatar made a profit in theaters. It's usually a safe bet if you choose the largest grossing movie in the history of film as your example. There's only one of those.

Seriously, just read the Slate article and maybe you'll understand: http://www.slate.com/id/2124078/
Chewtoy - 9/9/2011, 9:45 AM
Or, if people don't want to read a whole article, here's some raw data from back in 2004. The numbers are the combined totals from the six major studios (Disney, Fox, Warner Bros., Paramount, Universal, Sony, and their subsidiaries).

Note... these number likely do *not* include the actual cost of making the films themselves, just the expenses of putting completed films out and advertising them. (According to the article, an average major studio film can easily cost $1.40 in prints and advertising for every $1.00 they bring in from box office, for a net loss of 40 cents on the dollar well before recupping the film's budget is taken into consideration.)

Theatrical releases:
Cost to studios: $9.62 billion
Gross revenue: $7.4 b
Net loss: $2.22 b

Home video:
Cost: $6.95 b
Gross: $20.9 b
Net Profit: $13.95 b

Television: $1.77 b
Gross: $17.7 b
Net Profit: $15.93 b

Source: http://www.edwardjayepstein.com/TVnumbers.htm
ThatFan - 9/9/2011, 10:54 AM
Nice vid
PoPcornDude - 9/9/2011, 1:09 PM
I'm getting the blu ray this afternoon for sure !!
the movie wasa very very good one !!!
ThatFan - 9/9/2011, 1:39 PM
I just got the Blu-Ray!
Bodwulf - 9/9/2011, 6:05 PM
At 14 seconds you see Charles opening to his lover Magneto.
Bodwulf - 9/9/2011, 6:06 PM
Actually it is at 12 seconds Charles opens to the greatest love of the summer.
GoddamnBatman - 9/9/2011, 11:05 PM
This was poorly advertised in my area. None of the stores had signs about it, and when it came there were no price tags or special sections, they were just randomly scattered
grampageezer - 9/10/2011, 6:35 AM
Wow! Reminds me of the full-sized building ads shown in Blade Runner.
BLITzSTREAK - 9/11/2011, 7:33 PM
When Beast part came on it reminded me of this

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