Sony Buys 2014 Super Bowl Television Spot For THE AMAZING SPIDER-MAN 2

This year's Super Bowl XLVIII, 30-second television spots are selling for $4 million a pop. According to Deadline, Sony is rolling out TV spots for Transformers: Age of Extinction, The Amazing Spider-Man 2.

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By nailbiter111 - 12/12/2013


We already knew from Michael Bay that a Transformers: Age of Extinction Super Bowl television spot was coming, but outside of that we weren't too sure which other films would be represented, until now. According to Deadline, Sony will also market Marc Webb's The Amazing Spider-Man 2 during the American football event.
Sony will use the Super Bowl to advertise its rebooted superhero franchise installment The Amazing Spider-Man 2, which will open in May in IMAX 3D and conventional theaters.

Also of interest, Deadline reports that Warner Bros. did not purchase a single spot, and that Lionsgate bought a Super Bowl pre-game spot, but at this time they did not know for which film. I'm assuming it would be for Divergent, which opens in March a month after the Super Bowl. As for Disney, they bought one TV spot, but they haven't decide which film they are going to promote in that slot. Best guess would be Aaron Paul's Need for Speed, which opens March 14. In total, four studios have purchased spot. 2013, eight studios bought television spots. Universal is the most noticeable absence. Last year, they purchased sixty-seconds to promote Fast & Furious 6.


We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.

It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp.

The Amazing Spider-Man 2 will be directed by Marc Webb from a script written by Alex Kurtzman, Roberto Orci, Jeff Pinkner and James Vanderbilt. The film will star Andrew Garfield as Peter Parker/Spider-Man, Emma Stone as Gwen Stacy, Sally Field as Aunt May, Shailene Woodley as Mary Jane Watson, Paul Giamatti as Rhino, Jamie Foxx is Electro and Chris Cooper as Norman Osborn. The Amazing Spider-Man sequel will swing into theaters May 2, 2014.
Source: deadline.com
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29 Comments
DEVLIN712 - 12/12/2013, 4:42 PM
To be expected, looking forward to the next round of trailers
Tyrus - 12/12/2013, 4:43 PM
The Avengers Super Bowl trailer last year was one of the best I've seen...
batman1216 - 12/12/2013, 4:50 PM
One I care about. One I don't.
Yutz - 12/12/2013, 5:09 PM
I suffer from dick fingers...
Jollem - 12/12/2013, 5:10 PM
i'm looking forward to some hot robot-on-robot action. wish they didn't kill some of the characters, tho
Lawliet - 12/12/2013, 5:27 PM
Wow looks like sony is following disney marvel's steps of advertising eh?
MexicanChinman - 12/12/2013, 5:34 PM
I hope the Cowboys make it the super bowl...
TheFascinatingMan - 12/12/2013, 5:35 PM
K
TheRealRemyLebeau - 12/12/2013, 5:38 PM
Cowboys and superbowl don't even go together lol. The Amazing Spiderman 2 will Shit on dofp. Disney better promote Captain America as well.
Lawliet - 12/12/2013, 5:43 PM
make this happen

JJJameson - 12/12/2013, 5:44 PM
Sony is not [frick]ing around this time. I since rail think TASM2 has a strong case going for it and could potentially become THE summer blockbuster of 2014. The first trailer for The Amazing Spider-Man 2 and the second trailer for The Avengers last year are two of my all time favorite superhero trailers, so Sony...

JJJameson - 12/12/2013, 5:49 PM
@Lawliet

If this happens, nothing will stand between the Marvel Cinematic Universe and World's domination. Nothing.
Dragonpiece - 12/12/2013, 5:50 PM
@zauri

it's not even out in the summer
JJJameson - 12/12/2013, 5:55 PM
@Dragonpiece

For summer season, yes it is. Just like Iron Man 3 earlier this year and The Avengers last year.
NovaCorpsFan - 12/12/2013, 5:55 PM
You yanks and your American football. They should of come up with a new name for it like... pigthrowing.
McNyagano - 12/12/2013, 5:59 PM
These are the best Superbowls spots I've ever seen!!



JJJameson - 12/12/2013, 6:01 PM
@CaesartheKing

[frick] YES
TheDemonsHead - 12/12/2013, 6:18 PM
@CaeserTheKing that made me wanna watch avengers all over again :-)
nowtheresaBATman - 12/12/2013, 6:31 PM
you could call it "pigthrowing" & it would still be the best damn sport in the world.
CaptainAmerica31 - 12/12/2013, 6:38 PM
We'll call football pig throwing when Brits learn too be polite. Or have some relevance too the world....
TheAbomination - 12/12/2013, 6:42 PM
Hopefully Cap 2 and GotG will be getting Super Bowl spots as well.
JJJameson - 12/12/2013, 6:46 PM
As for Captain America and DoFP, I'm not feeling much DoFP right now, but I'm hoping to be wrong. Captain America's trailer in other hand was stellar, and I'm also ecstatic for that film as well.
BreadPitt - 12/12/2013, 7:54 PM
bailey90 - 12/12/2013, 8:08 PM
Isn't there only something like 15 minutes of game time in the whole of the super bowl?
Gnyah123 - 12/12/2013, 8:32 PM
im not sure about transformers....are we going to get an ACTUAL trailer AT the superbowl? or are we just going to get a 1 minute n 30 second teaser? or a 30 second teaser??

cause i was expecting a FULL teaser trailer for transformers sometime in january or sometime AFTER the superbowl...
some1 please help me on htis ....

spiderman...good for spiderman!!

NOW....we need godzilla lol
MecoBoy - 12/12/2013, 9:11 PM
Marvel son los mas chingones
robster - 12/13/2013, 2:27 AM
Actually,Brits ARE polite! Relevance to the world?! Well apart from getting movies before the US I don't think they have that much more relevance than anyone else in the world. Plain and simple. LOL!

This and Godzilla,maybe GotG,will be FUN!

J-R!
MsDarkPhoenix - 12/13/2013, 5:25 AM
GUARDIANS OF THE GALAXY!!!!! PLEASE!!!!
Cartoon22 - 12/13/2013, 3:39 PM
MARVEL IS WINNING!!!!!!!!! YEAHHH!!!! I'm so glad I'm not a DC fan

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