MAN OF STEEL Outdoor Campaign Kicks Off

Just in case you're not completely sick of looking at static, check out a couple of pics of a billboard promoting Zack Snyder's upcoming Superman reboot, which sport some new banners for the movie. Thanks to @DavidPoland for taking the snaps.

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By Mark "RorMachine" Cassidy - 4/14/2013




In the pantheon of superheroes, Superman is the most recognized and revered character of all time. Clark Kent/Kal-El (Henry Cavill) is a young twenty-something journalist who feels alienated by powers beyond his imagination. Transported years ago to Earth from Krypton, a highly advanced, distant planet, Clark struggles with the ultimate question 'Why am I here?' Shaped by the values of his adoptive parents Martha (Diane Lane) and Jonathan Kent (Kevin Costner), Clark discovers having extraordinary abilities means making difficult decisions. When the world is in dire need of stability, an even greater threat emerges. Clark must become a Man of Steel, to protect the people he loves and shine as the world’s beacon of hope – Superman.


Man Of Steel will be with us June 14th, 2013.









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Anton - 4/14/2013, 10:24 AM
Cool, I hope that MoS will hit billion world-wide.
Anton - 4/14/2013, 10:25 AM
But more importantly, I hope that it will be not just good, but A GREAT movie. Show us your full power, Snyder, we are ready.
Tony93 - 4/14/2013, 10:28 AM
are these motion banners?
UltimateWarrior - 4/14/2013, 10:28 AM
I would love to see this movie do better than any other CBM before it.
Fantine - 4/14/2013, 10:30 AM
One ring to rule them all
Tony93 - 4/14/2013, 10:30 AM
all this static.. makes me wonder about Braniac
DarkGrifter - 4/14/2013, 10:34 AM
I feel as though there should be a url, title or tagline in there, or else people won't have much of an idea what it's trying to promote.
UltimateWarrior - 4/14/2013, 10:37 AM
Idk if Avengers 2 will do as well as the first. For me, and alot of people I know, it didn't live up to all the hype and build up. That said I think MoS has the potential to be one of the top CBMs so far. I'm also looking forward to Star Trek 2 and Iron Man 3, but mostly Man of Steel. Xmen DoFP looks good so far too.
ElShumway - 4/14/2013, 10:39 AM
Actually this is all weird. Those banners may not even be real, as those are Kryptonian numbers, which when you insert them into the address bar lead into this:

www.iwillfindhim.com

Which redirects to WB's main website.

I will find him. This is all a part of the same viral!
113 - 4/14/2013, 10:40 AM
TAKE ALL MY MONEY
CavEl - 4/14/2013, 10:43 AM
@ DarkGrifter - Superman's shield is the most recognizable logo in the world behind the Bible and Coca-Cola.
JDUKE25 - 4/14/2013, 10:44 AM
Hoping the trailer is awesome.

Here's a video I edited last night.

CavEl - 4/14/2013, 10:44 AM
I mean the Cross, not the Bible.
CavEl - 4/14/2013, 10:45 AM
This movie will be AMAZGASM!
thejfather1 - 4/14/2013, 10:45 AM
I doubt it will hit a billion, but it most certainly will do well
ElShumway - 4/14/2013, 10:45 AM
Just in case you guys wan't to see it for yourselves, this is where you find the Kryptonian numbers:

http://dsrwproject.com/

and this is the number on the that banner

168.161.242.137

Insert it into your address bar and it will lead you into

iwillfindhim.com

;)
ElShumway - 4/14/2013, 10:49 AM
If you WHOIS iwillfindhim.com you will see WB created this domain on March 21st this year.
Jollem - 4/14/2013, 10:50 AM
i thought it would have been cool if the insignia revealed in the static was non's
BritishKnight - 4/14/2013, 10:57 AM
Terrible advertising. It's too busy for a billboard. There isn't enough contrast. Most people will drive by this without realizing its a superman advertisement.
SimyJo - 4/14/2013, 10:58 AM
10 birrion dorrars!
MisterMagurlypse - 4/14/2013, 10:59 AM
This is gonna be a long two months. Hurry Up!!
JDUKE25 - 4/14/2013, 11:03 AM
You guys do realize this is just two pics taken of a motion billboard right? Letters are moving and symbols are presenting themselves. This would attract people driving by, I don't know what y'all are thinking.
ElShumway - 4/14/2013, 11:04 AM
Guys this billboard is simply part of the viral marketing. It either doesn't exist (photoshop) or will cease to exist (these electronic billboards can be changed anytime) as soon as it serves it's purpose.
Tony93 - 4/14/2013, 11:07 AM
@MrShumway you have been on the ball since this marketing started thanks for the info
thorhulk77 - 4/14/2013, 11:07 AM
Frick it up.
DarkGrifter - 4/14/2013, 11:08 AM
@TheHouseofUl
Yes but it is covered in static, people taking a glance wouldn't even recognise the S symbol. I understand what you're saying but people aren't going to immediately know they're trying to promote a movie, there hasn't been much promotion outside of the online trailers and website so I wouldn't be surprised if people out there have no idea of the films existence.
MarkV - 4/14/2013, 11:09 AM
MOAR TRAILER!!!!!!!!!
CavEl - 4/14/2013, 11:12 AM
@ Jollem - Non isn't in Man of Steel, he's a Donner created character. Jax-Ur is the most likely character to show up.

@ DarkGrifter - MTV movie awards and Iron Man 3 are going to sell Man of Steel.
Tony93 - 4/14/2013, 11:12 AM
@JDUKE25

Lion king?
MarkV - 4/14/2013, 11:13 AM
JDUKE25

Thinking? Ha ha. There's no thinking here.
JDUKE25 - 4/14/2013, 11:13 AM
@Tony93 yup, the score when Simba is walking up the rock in the rain and the final roar. Epic music
FightAs0ne - 4/14/2013, 11:16 AM
It's getting there.
Tony93 - 4/14/2013, 11:18 AM
dont you think we should have at least gotten SOMETHING after decoding the message?? At least a new poster
theowl - 4/14/2013, 11:19 AM
in my opinion..this i just another Superman movie that is going to disappear over time. Still if it sucks.. people are going to say its great because they want it so badly
Wildaniel - 4/14/2013, 11:19 AM
How funny will it be if this movie is worse then Green Lantern! I remember all the hype around GL and how people said it was gonna be better then Thor and Captain America, lol.
ohsoserious - 4/14/2013, 11:19 AM
Awesome billboard but quick question why is grif back thought he got banned?
Tony93 - 4/14/2013, 11:20 AM
hey they already officially released Zods crest right? its not like they are barely going to officially release his crest after all that static im sure....
PerilousNoob - 4/14/2013, 11:21 AM
As soon as the third trailer is release, the static on the billboard will disappear (like when the TV goes off during power outage). And then all of a sudden, the MOS emblem will appear. Giving it an "Alien Invasion" type feeling.

Or at least that's how I want it to be.
Jollem - 4/14/2013, 11:38 AM
@TheHouseofUl - yeah, but he's been in the comics. here's to hoping. MoS is gonna dominate :D
JULEZ13 - 4/14/2013, 11:40 AM
Thats a very weird billboard. It must change over time to unveil the logo without the static because otherwise it would be difficult to notice or even read.

And this billboard looks like its in the middle of nowhere. But at least WB is finally starting to advertise this film! And not a minute too late!
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