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BOX OFFICE: THE AVENGERS Pulls In $20M From Midnight Showings, But Fails To Break Record

Marvel's superhero ensemble made a whopping 20 million last night from midnight screenings, but is still over $20m shy of the record set by a certain young four-eyed wizard..

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By Mark "RorMachine" Cassidy - 5/4/2012
Fans have been wondering if Marvel's The Avengers - arguably the most anticipated CBM in history - would manage to break records for midnight showings last night. The movie has already made $300+M internationally already, and is expected to make a killing Stateside too, tracking off the charts in every category and with every demographic. But according to Deadline, The Avengers was unsuccessful in beating the $40+M record set by Harry Potter And The Deathly Hallows Part 2..



Rival studios tell me that Marvel’s The Avengers from Disney did not set a record for midnight showings — and made $20 million from about 2,500 North American theaters. The midnight record is still Warner Bros’ Harry Potter And The Deathly Hallows Part 2 with $43.5M. Disney has not released an official number yet.


I wouldn't feel too sorry for Joss Whedon's epic though. In addition to the $300M it's made already, word is that the movie could be on track to earning an additional $585M by Sunday alone, from debut screenings in North America, China and Russia. Plus, the movie did set a record for midnight earnings for a super hero movie, so there's that. You can check out my 5 star review of the movie HERE







Source: Deadline
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marvel72 - 5/4/2012, 8:43 AM
i'd never go to a midnight showing,during the afternoon/early evening is fine by me,i don't even have to go on the first day of release.
Shaman - 5/4/2012, 8:43 AM
Avengers' 1st film versus Harry's 8th film. Realistically, i wasn't expecting it to break that record anyway to tell you the truth. But the billion is just around the corner ;)
superotherside - 5/4/2012, 8:51 AM
Yeah... I agree with Shaman this is the first one. So I think its doing very well for that... with 20 million on midnight showings, wouldn't that be second place in midnight showing records?

Anyway hope it continues to do so well. :D
Asterisk - 5/4/2012, 8:52 AM
Seeing it at 7:00, hopefully it gets plenty of money.
Tevii - 5/4/2012, 8:58 AM
Saw the midnight showing of Avengers..... FREAKIN AMAZING!!!!!!!!!!!

The build up was compelling. Showing how they finally become a team was well done. Individual character dynamic was excellent. Definitely have to see this again.

I cant imagine another CBM will match it this summer. This set a new standard. But if TDKR is anywhere near as good, then this summer kicks ass
WhoDaFoo - 5/4/2012, 8:58 AM
Seems true...I arrived early, and my theater wasn't even full.
Tevii - 5/4/2012, 8:59 AM
Next I have to try the Dbox seats at UltraStars... the seats vibrate to explosions, tilt during chase scenes, lean back to feel like the plane took off. Like Mini Star Tours for any movie. Avengers is the perfect movie for this
mstaley3000 - 5/4/2012, 9:01 AM
That means that Avengers made about the same as The Hunger Games midnight showing which keeps it on track to $150 million +. The big test is whether the movie will drop 50% or 70% after the first weekend.
Sanderman - 5/4/2012, 9:02 AM
Yea but there are still some people like me who have college classes early Friday morning so we elect to go during the weekend. Harry potter came out during the summer so I kinda expected this
thewolfx - 5/4/2012, 9:02 AM
[frick] people!


and im sure the weather played a part in it
RunawaysHD - 5/4/2012, 9:03 AM
This is the first in the franchise. Films like HP and Batman, Transformers and Twilight have been their fair share of movies.
Once we hit Avengers 3, expect records to be set
shadearts - 5/4/2012, 9:03 AM
I expected as much why school still going on didn't harry come out in the summer its hard for a movie to make that much when kids got to go to school the next morning but I watched it last night and it was F-ING AMAZING
hoodedjester - 5/4/2012, 9:04 AM
i tried to go to a midnight show where I live - no such luck - they weren't showing it so I'll settle for a 7 pm show tonight instead
Tevii - 5/4/2012, 9:04 AM
This movie is also going to make a KILLING in repeat customer viewings. So it didnt break this record. It is still going to make a TON OF MONEY
JonasWepeel - 5/4/2012, 9:05 AM
Less than one hour!!!
smokingphonix - 5/4/2012, 9:06 AM
Who cares about records. I got to see it and that all that matters. It was EPIC... AVENGERS RULE
zachshivey - 5/4/2012, 9:08 AM
I saw sooo many people dressed up...It looked like when star wars came back out
GingerBird - 5/4/2012, 9:08 AM
Hmmmmm....
Tevii - 5/4/2012, 9:08 AM
@firg - I expect a huge TDKR opening, but kinda think it will drop hard the following weeks.
GingerBird - 5/4/2012, 9:09 AM
I'm ready for all SORTS of excuses...
NOID - 5/4/2012, 9:10 AM
Not a big deal... i think the word of mouth for this film will be huge. I've already told everyone i work with today how great it was.
LAXtremest - 5/4/2012, 9:11 AM
I went to the midnight showing. The most awesome thing ever put on screen.
LucasMend - 5/4/2012, 9:11 AM
Blame the bootlegs, people couldn't wait anymore, 1 week after europe and south america? I don't think that much of people could wait more. If it came on april 27 there too, would had been bigger
CaptainObvious - 5/4/2012, 9:11 AM
Saw it last night. Holy crap, that was awesome.
THORGodOfThunder - 5/4/2012, 9:12 AM
Can't wait to see it tonight!!!!!!
Ghostfire - 5/4/2012, 9:12 AM
There's a huge factor that's not being mentioned, Harry potter was released during the summer; kids were on vacation and out like drones.
valeriesghost - 5/4/2012, 9:13 AM
Yeah, you can't expect it to break that record, HP is a different monster all together.
fadersdream - 5/4/2012, 9:13 AM
Six screens sold out in new orleans.
Had to have police controlling traffic at three a.m. just so people could get out of the parking lot.
number10 - 5/4/2012, 9:14 AM
^^^ and kids are stupid..
GUNSMITH - 5/4/2012, 9:15 AM
THE HULK SCENE WITH LOKI MADE EVERYONE SCREAM OUT LOUD...
kevberg - 5/4/2012, 9:17 AM
ITs the economy. plain and simple.

yeah its the first one , but people know thy've been building to this as well. Anm, i agree the bootlegs probably dimmed some excitement as well.

I still think it will do phenomenal , but I maintain the Economy ad people not having lots of disposable income will dull it a bit for repeat showings.
Shaman - 5/4/2012, 9:17 AM
Lucaxmen- Great point! Had the movie come out the same day worldwide, it might have broken that record. Then again... school still being in session and all...
Shaman - 5/4/2012, 9:20 AM
kevberg- But didn't Deathly Hollows 2 come out last summer? The economy has sucked hard for longer than that.
jaewest215 - 5/4/2012, 9:23 AM
People have to work and go to school. You can't compare the two because its May not June, July or August.
UnscrupalousSmurf - 5/4/2012, 9:23 AM
Record smeckord who cares, I saw it and it was freaken awesome! I am truly a reborn Hulk fan again! Movie will make tons of loot and The Avengers will live to fight another day. Note to self, I am too freaken old to me seeing midnight showings. I'm hurting and I didn’t even get drunk!
Lokibegoodstick - 5/4/2012, 9:23 AM
First, I was there and BELIEVE THE HYPE!! Balls out the best comic book movie ever!! Joss, everyone knocked it the hell out of the Park. I kept yelling "Are you [frick]in kidding me??!!" Because every time I though it couldn't get anymore awesome....IT DID!!!
So yah records would be nice, but as long as it makes a shit ton of money, and everyone loves it as much as me, I'll be happy.
Ceejay - 5/4/2012, 9:24 AM
@superotherside - No it doesn't even make 2nd place I'm afraid. Fanboys are over-hyping the movie's chances at the box office. Here's the current top in midnight openings..

1: Harry Potter and the Deathly Hallows Part 2 - $43.5 million
2: The Twilight Saga: Eclipse - $30 million
3: The Twilight Saga: New Moon - $26.3 million
4: Harry Potter and the Deathly Hallows Part 1 - $24 million
5: Harry Potter and the Half-Blood Prince - $22.2 million
6: The Avengers - $20 million
7: The Dark Knight - $18.5 million
8: The Hangover Part II - $10.4 million

Doesn't mean it doesn't stand a chance at making a billion, but fanboys need to stop the la-la-land thinking of this film toppling the likes of Titanic and Avatar, it simply does not have that level of appeal worldwide. I loved the movie, seen it 4 times now, but it is essentially a spectacular popcorn flick perfectly suited for an easy viewing for general audiences. It's good enough to entertain audiences for for a decent box office of around 1 billion but even that is gonna rest on making around $400-500 million domestically. Internationally I don't see it getting past the $600 million mark.
TheMarmoset - 5/4/2012, 9:25 AM
Its May. HP is a summer movie and can attract students and kids.
BIGBMH - 5/4/2012, 9:25 AM
No shame in losing to the finale of one of the biggest pop culture phenomena ever.
newmutants - 5/4/2012, 9:25 AM
xcuses xcuses xcuses....YOU FOOLS REALLY THOUGHT IT WAS GONNA BREAK MIDNIGHT & OPENING RECORDS....LMAO U MAD BRAH??
RorMachine - 5/4/2012, 9:27 AM
As many have already said, it was very unlikely this would beat the little magic wand waving [frick]er since that was the final part of a HUGE saga. 20mil is pretty damn great considering it's not nearly as well known or established. Avengers will take in more money than God over the wkend I'm sure.
skidz - 5/4/2012, 9:27 AM
There's one problem I have with this article. You're comparing the opening of a non sequel to the opening of the eighth (technically seventh) part of a series. How does the opening compare to a non sequel?
NeoBaggins - 5/4/2012, 9:31 AM
I really dont want to see this at the ratchet ass local theater. But my go-to theater is near my job, where I just came from, which I have to go back to tonight. And the drama theater is down the street.

Dilemmas.
Shaman - 5/4/2012, 9:31 AM
skidz- I guess this article is more in regards to Avengers having beaten a whole lot of other records except for this one. So that's kinda why the comparison stands. But i see what you're getting at though.
Shaman - 5/4/2012, 9:33 AM
Boosted- For us it is, but not for the general audience.
ColonoscopyKid - 5/4/2012, 9:34 AM
Look at all the excuses the Marvel-Bots are making! An entire teem of super powered Zoolanders barely beat out The Dark Knight. ZOOLANDERS ASSEMBLE!!!!!!!!!!!! Idiots!!!!!
MadTitan - 5/4/2012, 9:34 AM
it will have a long leg via word of mouth. i've seen it twice but i'm going for the 3rd time. the folks i told that this movie is worth the time and penny now had their own group storming the theaters. families, friends will be there and will enjoy the exciting ride!

Joss Whedon is definitely proud right now as well as the whole cast and crew for creating a CBM that fan boys and casual moviegoers are now loving and enjoying!
Shaman - 5/4/2012, 9:35 AM
ColonoscopyKid- Facts aren't excuses. What's your excuse for Avengers beating out TDK?
doombot616 - 5/4/2012, 9:36 AM
Hard to believe. I was at a Cinemark last night that had multiple screens showing it and all were sold out. Even the 2d.
SuperSomething616 - 5/4/2012, 9:38 AM
HA who cares about that pitiful wizards record...overall The Avengers will smash every other record on the planet!!!

as the Hulk would say:

"PUNY WIZARD!!!"
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