THE FLASH Is Now Playing At Under 800 Theaters In The U.S.; Will Likely End Up Biggest Flop In WB's History

THE FLASH Is Now Playing At Under 800 Theaters In The U.S.; Will Likely End Up Biggest Flop In WB's History THE FLASH Is Now Playing At Under 800 Theaters In The U.S.; Will Likely End Up Biggest Flop In WB's History

As it approaches its fifth weekend on general release, The Flash has been dropped from over 1,000 theaters in the U.S., and is now shaping up to be the biggest flop in the 100-year history of Warner Bros.

By MarkCassidy - Jul 14, 2023 01:07 PM EST
Filed Under: The Flash

After five weeks on release, The Flash is set to be dropped from nearly 1,000 theaters in the U.S. this weekend, leaving the movie to screen at just 778 sites.

We've previously reported on what a financial disaster the Scarlet Speedster's solo adventure was shaping up to be for Warner Bros. Discovery, and it's now been confirmed that the movie stands to cost the studio upwards of $200 million after budget and marketing costs are factored in.

This would potentially make The Flash the biggest flop in Warner Bros.' 100-year history.

What the heck went wrong? We've discussed it ad nauseam at this stage, but one thing is for sure, DC Studios heads James Gunn and Peter Safran have their work cut out when it comes to getting audiences invested in these characters - even if the DCU does prove to be a full reboot.

In related news:

"Directed by Andy Muschietti, The Flash features Barry Allen traveling back in time in order to change events of the past. But when his attempt to save his family inadvertently alters the future, Barry becomes trapped in a reality in which General Zod has returned, threatening annihilation, and there are no Super Heroes to help. That is, unless Barry can coax a very different Batman out of retirement and rescue an imprisoned Kryptonian…albeit not the one he’s looking for.

Ultimately, to save the world that he is in and return to the future that he knows, Barry’s only hope is to race for his life. But will making the ultimate sacrifice be enough to reset the universe?"

The Flash is produced by Barbara Muschietti and Michael Disco, with a screenplay by Christina Hodson, and a screen story by John Francis Daley & Jonathan Goldstein and Joby Harold, based on characters from DC. Warner Bros. Pictures presents a Double Dream/a Disco Factory production of an Andy Muschietti film.

THE FLASH: Hot Toys Has Canceled Its Upcoming Young Barry Allen Figure (But Not For The Reason You'd Expect)
Related:

THE FLASH: Hot Toys Has Canceled Its Upcoming Young Barry Allen Figure (But Not For The Reason You'd Expect)

Christopher Reeve's Children Confirm They Had No Involvement With His CGI SUPERMAN Cameo In THE FLASH
Recommended For You:

Christopher Reeve's Children Confirm They Had No Involvement With His CGI SUPERMAN Cameo In THE FLASH

DISCLAIMER: ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]

ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

1 2 3 4 5
Doomsday8888
Doomsday8888 - 7/14/2023, 1:06 PM
BuzzKillington
BuzzKillington - 7/14/2023, 1:17 PM
@Doomsday8888 -
Dingus
Dingus - 7/14/2023, 1:06 PM
AHAHAHAHAHA
Dingus
Dingus - 7/14/2023, 1:08 PM
SATW42
SATW42 - 7/14/2023, 1:11 PM
@Dingus - Theyve all vanished. Now it's just a few hold outs. I'm sure Tyrant will come in here and call someone a shill for this article, maybe even tag nate to feel important. Few others. Otherwise they've all gone bye bye
SATW42
SATW42 - 7/14/2023, 1:13 PM
@Dingus - oh, and then maybe write another novel about how big of a flop Indiana Jones was to cope.
dracula
dracula - 7/14/2023, 1:11 PM
Start at 0:23


Should have used it as a tax write off
UniqNo
UniqNo - 7/14/2023, 1:15 PM
The [frick]ed up thing is if they continued of off Cavill's announcement on returning, the movies this year so far would have had a better chance, but Gunn went and confused the core and wider audience with so much mixed messaging people just gave up until the reboots.

It's needed but his public replies and announcements in the last 10 months have just turned people away from DC until it starts taking shape again...

The movie was such a mixed bag aswell. I feel if we got was intended when they started shooting in 2021 it would have been better, but all the vfx and hokey story ended up in a big mess. Oh and Ezra didn't help matters either.
Th3Batman
Th3Batman - 7/14/2023, 1:27 PM
@UniqNo - This has nothing to do with the Gunn reboot, as DC movies have been failing at the box office since 2019, with the exception of solo batman projects. The audience gave up on DC years before Gunn came along.
UniqNo
UniqNo - 7/14/2023, 1:33 PM
@Th3Batman - Aquaman made a bill WW made 700 plus even the lesser liked ones like BVS and suicide squad made more than. It won't be fair to put WW84 and TSS in that mix due to the pandemic, but even Black Adam made more than the flash.

You really mean to say Gunn's public firing of Cavill and of the others, cancellation of projects and then discussing their plans for God and Monstors had NO EFFECT on shazam 2's box office the month or 2 after? Or The Flash with all it's marketing and pushing Keaton in the front of their marketing campaign.

Yeah OK.
UniqNo
UniqNo - 7/14/2023, 1:38 PM
@Th3Batman - don't get me wrong though, I'm all for the change and am interest in see what Gunn and Safran bring, but they really undercut all the box office potential of the movies yet to be released. His latest tweets seem to also be doodling BB's chances.
Th3Batman
Th3Batman - 7/14/2023, 3:33 PM
@UniqNo - "It won't be fair to put WW84 and TSS in that mix due to the pandemic"

Both made around $170 million, while other movies released during the same period, such as Eternals, managed to make triple that. Birds of Prey, which was released before Covid, barely crossed $200 million. Black Adam, which released before Gunn was hired and months before his reboot was announced, couldn't even reach $400 worldwide. What's going on has nothing to do with Gunn, it's a DC problem that will continue well into the Gunn era.
UniqNo
UniqNo - 7/14/2023, 4:30 PM
@Th3Batman - "Both made around $170 million, while other movies released during the same period, such as Eternals, managed to make triple that."

Let me add some 'facts' here.

You realise that both Ww84 and TSS were both released simultaneously on HBOMax (hd piracy copies for other parts of the world). So those movies didnt stand a chance. The only one I think that had a marginal success was Godzilla vs Kong (mainly down to business in the east that still had theatres open) and Dune. They broke about even which is why we're getting sequels.

TSS and Gunn's Peacemaker were recieved really well by critics which played a big part in him getting the job.

Eternals went to cinemas unlike Disney' live action Mulan which also did terrible if youre looking to compare.

Harley Quinn released at the start of the pandemic before lockdowns were made official, COVID was high in the news my guy.

Yeah Black Adam didn't make as much as they'd hoped but its amount was just shy of what the 1st Shazam made. The company was already in a state of flux but people showed up in a sense.

The fact that Shazam 2 made less than 200mil worldwide shows that because of the state DC and Warner were in (as you said the audiences were getting tired) COMBINED WITH Gunn making their plans and slate known while still not outright saying these films that were yet to be released are canon cut them at the knees.. He just further muddied the waters from with all the tweeting, firing all those folks while keeping some (apparantly) and then the whole slate announcement. Before these movies came out. I bet if they had announced that flash or shazam were to appear in those newly announced ones, people may have shown up more.

To be fair i guess Gunn needed to respond to the article that leaked all the info around the time that Cavill and Jenkins got shown the door but as a business, they undercut what chances they had with their box office. They have the whole of 2024 to start that hype after all the other stuff had their chance this year.

Again im up for a reboot, but as for running a business..... well i suppose thats why Safran has remained quiet, whilst Gunn can take charge of the creativity, i just think he shoild have been quieter about it.
Nolanite
Nolanite - 7/15/2023, 4:56 AM
@UniqNo - To correct you, it was Dwayne Johnson who killed Cavill by trying to pull his shitty tactics and supposed "leverage" or star power.
Also, DCEU movies have been hit or misses but the earlier films did do well.
It was WW84 that turned away people.
It's nobodies fault as well. Look how well Joker and Batman did. TSS also did well but was handed a shitty hand of cards due to the pandemic.
Lastly, I trust Gunn and Safran to turn the boat around.
2025 is gonna be a good year for DC Comics.
UniqNo
UniqNo - 7/15/2023, 5:58 AM
@Nolanite - Again, i dont doubt they'll correct the ship, all im saying is that how publicly he's doing it is having an effect on the films intakes that have released and are still to be released this year.

Even if WW84 turned people off, it was one of the most pirated movies that year due to how they released it. If that was released outside of the pandemic and theatres only, you know that would habe made ALOT more. Same with TSS, Which also got dealt a shitty hand as it was released there and was also R rated, so of course its box office intake got affected.

You can look at the Rock's involvment in 2 ways, 1, the way you described or 2, where he was trying to put himself in focus but also tried and and managed to pull off bringing back Cavill after a long absense where Superman wasn't prioritised. Cavill will unfortunately be forever remebered as another missed opportunity just like Routh as they never got a proper chance to be in focus after Superman Returns or MoS.

It was the WB producers who told him to announce his return only for Gunn and Safran to veto that as the newly appointed co chairs. Not their fault, but Rock and Co at least were trying steer the ship when there was no clear leadership. Black Adam still made more than Flash and pre dated Gunn's appointment, but after and after all the public statements from him the movies all overwhelmingly underperformed. You cant say thats just coincidental.. as reallt they should be doing better no?
1 2 3 4 5

Please log in to post comments.

Don't have an account?
Please Register.

View Recorder