Marvel Studios' 6 Biggest Creative Missteps That Are Still Hurting The MCU

Marvel Studios' 6 Biggest Creative Missteps That Are Still Hurting The MCU

From Spider-Man's missing origin story to Planet Hulk's wasted potential, these are the six biggest mistakes Marvel Studios has made during the Marvel Cinematic Universe's 18-year run.

Feature Opinion
By JoshWilding - May 31, 2026 11:05 AM EST
Filed Under: Marvel Studios

The Marvel Cinematic Universe has enjoyed unprecedented success over the past 18 years, transforming superhero movies forever and delivering countless unforgettable moments along the way.

Of course, no cinematic universe is perfect. For every inspired creative decision, there have been choices that left fans scratching their heads, wondering what might have been if Marvel Studios had taken a different path.

Whether it's beloved comic book storylines that were heavily altered, characters who never quite reached their full potential, or narrative opportunities that slipped through the cracks, the MCU has accumulated its fair share of missed opportunities over the years.

In this feature, we're taking a look at six of the biggest mistakes Marvel Studios has made throughout the MCU's history, from wasted villains and overlooked origin stories to comic book classics that deserved far better adaptations...
 

6. Spider-Man's Botched Origin Story

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Marvel Studios did a great job rebooting Spider-Man after Sam Raimi and Marc Webb's movies, but the decision to play so coy with Peter Parker's origin story has hurt the character. Uncle Ben has been vaguely referenced, but Spidey didn't get his "With great power..." lesson until his third solo outing (and even then, it came from a dying Aunt May).

The Russo Brothers recently indicated that Ben Parker died in an accident or was murdered in an incident that Spider-Man had no involvement in. That's like taking Bruce Wayne out of Crime Alley when his parents, Thomas and Martha, were gunned down. 

Everyone knows Spidey's origin story, but glossing over and outright ignoring it has been a major misstep. There's some real storytelling potential in revisiting that, even with an established wall-crawler, and we can only hope we'll finally learn more about how Peter got his powers in Spider-Man: Brand New Day this summer.
 

5. We Never Got The Kree/Skrull War

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Handled the correct way, the Kree/Skrull War is a story that has enough meat on the bone to be the basis of an entire Avengers movie. At the very least, we'd have liked to see the conflict form the basis of a Captain Marvel trilogy. Alas, too many creative missteps were made in 2019.

The heroic Skrulls...the '90s setting...Yon-Rogg's disappearance...The Supreme Intelligence being dispatched in a throwaway flashback...this all went wrong in so many ways. The way Marvel Studios dropped the ball on the conflict remains downright baffling.

It's a shame, too, because there's a great war movie somewhere with Carol Danvers fighting both the Kree and Skrulls in a battle with the fate of the entire galaxy at stake. After Secret Invasion (another waste) and The Marvels, it's sadly too late for that to realistically come to fruition.
 

4. The Falcon Became Captain America Too Soon

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Captain America: Brave New World didn't live up to expectations, and arguably failed to establish Sam Wilson as an effective Captain America before he takes centre stage in Avengers: Doomsday next December. However, mistakes were made long before that.

While we have no problem with Sam wielding the shield, it should have been Bucky Barnes. Not only would that have followed the comics, but it was a logical next step for a character who had finally found redemption for his past actions and could now honour his best friends by inheriting his mantle and the expectations and pressures it entails.

The former Winter Soldier would've come out the other side an even richer character. Instead, he was a Senator for 5 minutes and now leads the New Avengers (which, we guess, is something). Both Bucky and Sebastian Stan deserved better and have instead been left to tread water.
 

3. Kang The Conqueror's Downfall

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There's a weird narrative online now that the Multiverse Saga's big bad, Kang the Conqueror, was beaten by ants. That's not entirely true, of course, but wasting this villain in Ant-Man and The Wasp: Quantumania remains a moronic move on Marvel Studios' part.

Kang the Conqueror was the baddie we were meant to fear; the "final boss," so to speak. Instead, he was relegated to this messy threequel and ultimately dispatched by Scott Lang and Hope Van Dyne in an underwhelming fight, which was the product of reshoots.

Now, we don't doubt there was a bigger plan at play here. In fact, it's been said that his apparent demise was meant to set the stage for Kang to return more powerful than ever before. Jonathan Majors' legal issues aside, this was the wrong place to debut the Conqueror and a real waste.
 

2. The Avengers Was Missing Two Founding Members

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We can't fault Marvel Studios for waiting on Edgar Wright to make Ant-Man, but doing so meant neither Hank Pym nor Janet Van Dyne were founding members of The Avengers.

Black Widow and Hawkeye took their place, one of many cues the studio took from The Ultimates. Those two made for effective members of the superhero team, but Ant-Man and The Wasp's absence still stings, and is the main reason Tony Stark and Bruce Banner become Ultron's creators.

Ultimately, the decision was made to age up both characters, meaning we never got to see them in their prime. We love Scott Lang and the newly created Hope Van Dyne; this just feels like a missed trick in the MCU, and one that's robbed us of many great stories and moments.
 

1. Planet Hulk Became A Subplot In A Thor Movie

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While we can appreciate that not everyone enjoyed Thor: Ragnarok's zany tone, the movie as a whole was very good (and vastly better than Thor: Love and Thunder, a follow-up which nearly earned a spot here for its crummy take on The Mighty Thor).

Making The Hulk a supporting character in a movie and essentially rebooting the God of Thunder was a wise move for a character who couldn't headline his own project at the time. Still, condensing the "Planet Hulk" arc to a glorified subplot was disappointing.

So much of what made that story beloved was gone, including an ending which set the stage for World War Hulk. The Green Goliath never found romance, didn't get a team of his own, and was largely reduced to being involved with jokes about the "Devil's Anus."
 

About The Author:
JoshWilding
Member Since 3/13/2009
Comic Book Reader. Film Lover. WWE and F1 Fan. Rotten Tomatoes-approved critic and ComicBookMovie.com's #1 contributor.
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Malatrova15
Malatrova15 - 5/30/2026, 12:14 AM
Making movies after Endgame, that was the only mistep, but MADNESS IS ONE STEP BEYOND!!! 🎺🎺🎺🎺
OneMoreTime
OneMoreTime - 5/31/2026, 3:42 PM
@Malatrova15 - After Endgame Marvel Studios was at 32 Billion at the Box Office. Now they sit at 37 Billion at the Box Office.
Feralwookiee
Feralwookiee - 5/31/2026, 4:05 PM
@OneMoreTime - Why do you care DoubleD?
It's not like you get a cut of that money.

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OneMoreTime
OneMoreTime - 5/31/2026, 4:19 PM
@Feralwookiee - Marvel Studios is the most Successful Movie Franchise in History.

Because Marvel Studios was Far from Dead After Endgame.

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Feralwookiee
Feralwookiee - 5/31/2026, 8:02 PM
@OneMoreTime - User Comment Image
ModernAudience
ModernAudience - 5/31/2026, 9:29 PM
@Malatrova15 - nice ska reference
Malatrova15
Malatrova15 - 5/31/2026, 9:43 PM
@ModernAudience - just stop messing around, better think in your future.
MrDandy
MrDandy - 5/30/2026, 12:15 AM
Spider-Man’s origin story was so botched, it left Josh speachless.
DrCigarettes
DrCigarettes - 5/30/2026, 1:34 AM
@MrDandy - not even speechless, he just didn’t bother to finish the article. Notice how he pasted the sub heading twice (a sub heading which is exactly the same as the headline). He’s an absolute glans fart.
MrDandy
MrDandy - 5/30/2026, 12:15 AM
For the record I don’t actually think it was botched at all. It was skipped because both Raimi and Webb covered it.
WruceBayne
WruceBayne - 5/31/2026, 1:08 PM
@MrDandy - agreed. How many times do we need to see an old man get shot in the stomach?
Bucky74
Bucky74 - 5/31/2026, 1:16 PM
@MrDandy - Skipping is fine but it was Changed completely. Without that lesson responsibility, Peter continues being selfish and using his powers for personal benefit. He never takes Ben’s lesson to heart
dragon316
dragon316 - 5/31/2026, 2:11 PM
@WruceBayne - same with origin of Batman and Superman reason they skipped in interviews how many times have we say that for them
JonAwesome
JonAwesome - 5/31/2026, 6:43 PM
@Bucky74 - I mean he still takes that lesson to heart, he got the message from Aunt May.
Bucky74
Bucky74 - 5/31/2026, 8:57 PM
@JonAwesome - Huge difference. In the MCU Peter being Spider Man (for no good reason) and being “responsible” with great power is what gets May killed. In the comics, Peter using his powers for personal gain and ignoring Ben’s lesson is what gets his uncle killed and teaches him that harsh lesson.
Methos5000
Methos5000 - 5/30/2026, 12:19 AM
What a stupid [frick]ing list. None of those are missteps. How the [frick] was Spider-man's origin botched? With a trilogy that grossed well over 3 billion? Plus appearing in 3 more multi billion dollar MCU movies? The biggest movie this summer?
bobevanz
bobevanz - 5/31/2026, 11:32 AM
@Methos5000 - because they ignored the whole purpose of the [frick]ing character dude AKA Uncle Ben
Methos5000
Methos5000 - 5/31/2026, 11:44 AM
@bobevanz - and nobody [frick]ing cared.
WADEZILLA13
WADEZILLA13 - 5/31/2026, 12:15 PM
@bobevanz - Right, because we needed Uncle Ben for a third time on screen. Let’s just ignore the fact that May ultimately taking his place was far more effective, and Tony’s relationship with Peter was the impetus for the universe being saved…. It didn’t happen that way in the comics, though, right??
TDKRnry88
TDKRnry88 - 5/31/2026, 7:18 PM
@WADEZILLA13 - It's not that we needed to see Ben & see him dying (I'm glad they avoided it). It's in changing his origin in that he had no hand in Ben's death + no real acknowledgement of him beyond a suitcase. Why wasn't May's grave shown as being next to Ben's? The "With Great Power..." line could have been acknowledged as something Ben said, but May slyly says Ben got it from her or something.
KennKathleen
KennKathleen - 5/30/2026, 12:31 AM
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Nonameforme
Nonameforme - 5/30/2026, 12:41 AM
They needed a decade off
JustAWaffle
JustAWaffle - 5/30/2026, 1:41 AM
The fast transition to Roger’s to Wilson is exactly why they shouldn’t rush to Morales from Parker. It’s not apples to apples of course but it should create pause. User Comment Image
Patient2670
Patient2670 - 5/31/2026, 8:21 PM
@JustAWaffle - I think Steve Rogers story was told so completely and so well, that they were smart to end it (whatever they have in store with Doomsday, not withstanding). Sam's evolution and they way they even had him being unsure he was deserving works well over the course of his time in the MCU. It's fine that people aren't as fond of the character as they were Steve, but it certainly didn't feel rushed.
JustAWaffle
JustAWaffle - 5/31/2026, 11:41 PM
@Patient2670 - I like the way Steve’s Arc ended. But they didn’t need to rush into a new Cap is my thought.

As much as I like Anthony Mackie, he’s not a leading man. He can’t carry a film. That is another downer for him taking the mantle.

They should have either soft rebooted things, or build up the idea over time and then given it to him (maybe after some work on Mackie’s part)
Patient2670
Patient2670 - 6/1/2026, 9:59 PM
@JustAWaffle - I agree aboout Mackie. I like him, but he's definitely better as a sidekick or part of an ensemble. I think we'll get the soft reboot during / after Secrest Wars, but It does feel like there was soome stalling due to lack of compelling stories since Endgame.
TheVisionary25
TheVisionary25 - 5/30/2026, 1:43 AM
Time for Josh’s regurgitated lists…

Anyway , say what you want about BNW (I think it’s decent) but I thought Sam was one of the highlights of the film and was established as an effective Cap in his own way.

While I did think Bucky would be the more interesting choice storywise , in hindsight I don’t think it would have made sense to give him the mantle given he had just broken free of Hydra’s brainwashing so to then give him an identity with such importance to it rather then have him re-establish his own could have been damaging to his already precarious mental state.

Oh and in regards to Kang , if the Jonathan Majors incident hadn’t happened for them to pivot then I feel like the whole thing with him and his variants would have paid off in the Avengers films but some audiences/fans didn’t seem to have any patience for that and wanted it all explained then like spoiled children!!.
TheVisionary25
TheVisionary25 - 5/31/2026, 11:37 AM
@TheVisionary25 - Also people were never gonna be happy with a comic accurate Secret Invasion , atleast not MCU fans/GA…

They couldn’t even deal with Rhodey having been a Skrull for potentially a while so to have other characters that you have followed for years turn out to not be them would have felt like a cheat/cop out imo.
WruceBayne
WruceBayne - 5/31/2026, 1:17 PM
@TheVisionary25 - I feel Secret Invasion could’ve been a whole phase. A who’s who mystery arc. Imagine after defeating Thanos, Stark dies and then turns green with pointy ears. Now everyone is 🤯 including the audience.
TheVisionary25
TheVisionary25 - 5/31/2026, 1:35 PM
@WruceBayne - nah

That’s my point , the audience wil not be happy about that after getting emotional about the death of perhaps the most beloved character in the MCU.

Secret Invasion could work in comics due to various retcons and differing characterizations but I don’t think is possible for a movie series in a way that doesn’t make the audience feel cheated.
bobevanz
bobevanz - 5/31/2026, 11:31 AM
There's way more than six lmao
LeBronStan
LeBronStan - 5/31/2026, 11:35 AM
NO! Bucky should not have became Captain America. We can argue about Sam being Captain America all day, but Bucky being the new Captain America in the MCU makes no sense. If anything, they should have just retired the mantle, but Sam being Cap makes more sense than Bucky.
SuperiorHeckler
SuperiorHeckler - 5/31/2026, 12:46 PM
@LeBronStan - Sam makes perfect sense FOLLOWING Bucky holding the mantle for a period of time. Why the hate for the MCU Bucky? His character has had a more than adequate redemption-arc to assume the care-taker role for the shield. 🤨
LenSpiderman
LenSpiderman - 5/31/2026, 1:07 PM
@LeBronStan - they could have left both Sam and Bucky in a grey area for these last 2 phases and made neither an official “Captain America” and done pretty much exactly what they did with the characters anyway. Brave new world was a mess that needed some fixes but if Sam wasn’t an official Captain America in that story (if he was just a government agent or the avenger that worked closest with the government) it wouldn’t have hurt the movie. Bucky, Sam, and Walker all had compelling arcs but Sam’s official taking over of the mantel at the end of FatWS was so cringey, and he just wasn’t a strong enough replacement to carry a movie branded as a Captain America movie. If they had truly delved into the issues that all three characters had, and dug into Isaiah Bradley a bit more they could have saved a “new Captain America” for post secret wars, whether that’s one of the three existing options, or a recast/reboot of the character using multiversal shenanigans.

This sagas “Captain America” movie should have been an extension of FatWS in a way that brought us naturally closer to thunderbolts’ status quo by bridging the stories of the three potential Caps from FatWS to thunderbolts. Brave new world as such was just marvel tying up loose ends while they had the chance and introducing red hulk for whatever reason. That should have been closer to wakanda forever or or after thunderbolts.
KennKathleen
KennKathleen - 5/31/2026, 3:20 PM
@LeBronStan - Steve should be Cap. Bucky should be Bucky. Sam should be Falcon.

I did enjoy the Bucky/Cap run better in comics... for the record.
Bucky74
Bucky74 - 5/31/2026, 4:05 PM
@SuperiorHeckler - Exactly. Bucky’s arc would have come full circle if he became Cap. That said, I’m not a fan of legacy characters and Steve Rogers will always be Cap like Bruce will always be Batman. It’s fine for a short while to mix it up but the characters are not just their mantle. The OG’s will always be more popular and irreplaceable
JFerguson
JFerguson - 5/31/2026, 11:42 AM
Secret invasion sucked

Everything else had some redeeming qualities
WADEZILLA13
WADEZILLA13 - 5/31/2026, 12:03 PM
Trash “article”, none of these are missteps if you have a basic understanding that the movies and comics are entirely separate entities.

- Spider-Man’s origin was structured perfectly in the context of the MCU.
- Nobody was clamoring for a full-blown Kree/Skrull war, and it certainly wasn’t going to happen on Disney +.
- Bucky’s backstory and baggage in the MCU precluded him from “wielding the shield”, as you love to say, AND THAT’S OKAY.
- Kang’s story required a pivot, as we all know, so I’m not sure how that was something to blame on creative.
- It’s glaringly obvious that the Avengers worked just fine with Hank and Janet.
- Planet Hulk simply would not have worked as its own movie, just face it. The Hulk is my favorite character and even I think PH would’ve bombed. The fact that they successfully worked it in to a Thor film is astounding and we should be happy about that. Oh, and there’s also the small technicality that THEY’RE LEGALLY NOT ALLOWED TO MAKE A SOLO HULK MOVIE.
LSHF
LSHF - 6/1/2026, 3:31 AM
@WADEZILLA13 - Thanks for stating all of that.
LSHF
LSHF - 5/31/2026, 12:12 PM
Personal opinions, but I was fine with all of these decisions.
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