EDITORIAL: MARVEL The New PIXAR; DC Becoming The DreamWorks?

EDITORIAL: MARVEL The New PIXAR; DC Becoming The DreamWorks?

With Guardians of the Galaxy record breaking success I think it's safe to say Marvel Studios is the Pixar of comic book movies, but out of this will DC become the DreamWorks Animation of comic book movies? Take the jump to check out my thoughts.

Hello ComicBookMovie community! Hope you all had a great weekend and watched Guardians of the Galaxy, I know I did and I loved it. Well on-to the subject at hand. 

With all the recent, record breaking, success of Guardians of the Galaxy I think it is safe to say that Marvel Studios has indeed become the Pixar of comic book movies. By this I mean that it is, for the most part, the Marvel Studios brand selling Guardians of the Galaxy. Now I don't mean Guardians of the Galaxy would have done bad at the box office without the Marvel Studios logo on it, but I doubt that it would have made $94 million dollars on opening weekend in August. Marvel Studios could release a movie about paint drying and it'd at least break the $50 million dollar mark. Marvel Studios has how many biggest openings of the month? Three? One of those have two of their movies. This is pretty much the same effect Pixar has with their films. Pixar's brand alone brings in a lot of money to the box office and puts butts in seats. 

Now on-to DC comics (or is it DC Entertainment now?). Where is DC's brand compared to Marvel Studios brand? Nowhere near it. Marvel Studios brand is on cloud nine, while DC is still on Earth barley getting their spaceship ready. Now this make me think that even if DC manages to make their universe as fantastic as Marvel, they won't reach the level of brand recognition that Marvel has reached. This is how DC is becoming the DreamWorks Animation to Marvel Studios Pixar. Now that isn't a bad thing, many people can tell the difference, but there are stiil those people who don't care to know the difference. When The Avengers was coming out I heard people asking if Batman and/or Superman would be in The Avengers. This is because people don't see Batman or Superman as DC heroes, they see them as Batman and Superman. They are their own brands. This is pretty much the same case for DreamWorks Animations film. Many people think that Pixar made movies such as Shrek, How To Train Your Dragon, some even think Disney Animation films like Wreck-it Ralph and Frozen are made by Pixar. 

Now like I said, not everyone will think this. For the most part it'll be the informed movie-goers and people like you and me that will know the difference, but majority of the audience will still be wondering why the Justice League hasn't teamed with The Avengers or Why Green Lantern hasn't had a run in with the Guardians of the Galaxy. People will place the DC films on Marvel Studios belt until someone tells them otherwise, but even then I believe the Marvel Studios brand will remain the strongest of the two.

So what do you think? Will DC's brand ever reach the level of recognition Marvel Studios has? Or do you agree with me and think Marvel Studios will remain the dominant brand in comic book movies much like how Pixar is in animtion. Let me know your thoughts below! And if you liked the editorial don't forget to hit that red thumb!
Posted By:
Member Since 6/12/2013
Filed Under "Comics" 8/3/2014
DISCLAIMER: ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]
1 2 3
NightWatcher - 8/3/2014, 5:34 PM
That was a good read. Nice job @yonny616!

yonny616 - 8/3/2014, 5:40 PM

Thanks for reading!

Pheezmatic - 8/3/2014, 6:39 PM
Fairly nice read.

I think your onto something with the whole Marvel resembling Pixar and DC resembling DW...
I think it is now fair to say that the real comparison between the pairings is that Pixar is known to put out a certain quality of film that utilizes a great balance of humor, heart and visuals...just like Marvel (not to mention they're both handled by their parent company Disney very similarly). You also really hit it on the nose about how DC hasn't strengthened their brand to well yet. Superman and Batman are the brands that exist since they both come from such distinct and stylized worlds. Hopefully WB/DC is on the right track to rectifying that with BvS. But also in the same way as Dreamworks, sometimes they put out classics that spawn franchises, and sometimes they put out duds.

All I know is, either way....there is room for both of them and i'm sure that they will BOTH release films that will go down in film history as some of the most exciting and amazing movies EVER....can't wait.
gamecreatorjj - 8/3/2014, 6:43 PM
Its an interesting observation, especially with Pixar's recent and steady decline. It starts with one popular stinker getting a sequel, and everything falls apart from the there. They stop doing what made them so recognized and try to coast off of their brand recognition to sell tickets, which works, for a while. I'm not saying Marvel is going to start falling apart anytime soon, but it will happen, as it happens to everything.

I find that the little guy (Dreamworks) tends to put out content more consistently better than the big guy (PIXAR), because Pixar has been able to produce a cheaper worse product and still sell it, whereas Dreamworks has to produce a tougher better product in order to sell it to their satisfaction.

When companies are no longer accountable for the quality of their products in order to sell them, a decline ensues. When this decline ensues, consumers will flock to companies who are accountable for the quality of their products.
DefcoN - 8/3/2014, 6:58 PM
Wow, what a peculiar way to compare both companies. Thumbs up!
kong - 8/3/2014, 7:00 PM
I hate the comparison between the companies. If DC started up their Cinematic Universe in 2008 they'd be right where Marvel is now, would've already knocked Marvel out of the game, or maybe they would've failed. If Marvel didn't start in 2008 they'd either just be starting now or bankrupt.
Pheezmatic - 8/3/2014, 7:36 PM
^what's ur point?

You act as if it was luck that brought marvel to where they are now. A lot of its but in reality it was marvels foresight, business acumen, semi-consistency and they were just straight up ballsier, and that's what brought them to where they are now...that there is enough reason to compare...they're essentially in the same business trying to use similar content to entertain the same people.
DCGuy - 8/3/2014, 7:56 PM
@TheReddestHood I agree, lets compare The 80's & 90's movies to see who was who. let's compare the early 2000's when marvel had to sell more Spiderman,Daredevil,Namor,Xmen,F4 and more with their entire universes just to be able to make ends meat.
Pheezmatic - 8/3/2014, 8:30 PM
@DcGuy now your getting even further off point and making even less sense. What do comparing the 80's or the 90's, or the fact that marvel had to sell off some of their properties have to do with this comparison or this article?...smh
neihofft - 8/3/2014, 8:32 PM
This is the most retardedly biased article I have ever read on this site.
Tainted87 - 8/3/2014, 8:41 PM
At first I was like: "what does that even MEAN?"
I get it now, alright, sure.

Then you probably haven't read much... :/

GiantNerd - 8/3/2014, 8:52 PM
Nice article. I was very intrigued by your comparison. Thinking outside the box.
Objectivelybiased - 8/3/2014, 10:15 PM
I liked this opinion better when I wrote it about a week ago in the comments of another article.
SnapperCarr - 8/3/2014, 10:32 PM
Nice article and nice point. DC ha a lot of catching up to do.
AlexanderLykins - 8/3/2014, 10:44 PM
Guardians of the Galaxy. That answers everything.
Forthas - 8/3/2014, 10:44 PM
There is no path for DC to ever catch Marvel. Marvel has built up so much goodwill with its fans while DC ignores their fans thus the casm in terms of quality and box office success. I am not sure if the Pixar Dreamworks comparison is valid but the differences that you spelled out are on point. My take is that DC movies are attempts at making toy commercials while Marvel films cater to both commercial interests as well as public preferences. DC had a shot at being competitive but when they left the Dark Knight films behind and failed to link it with Man of Steel they pretty much insured their continued failure.
tonytony - 8/3/2014, 11:43 PM
forthas you are talking crap. Dc makes movies of there characters and there movies are a lot more of a balance between critical and commercial interests. Marvel are the ones making movies to sell toys by desperately shoee horning kids and forced humour into movies
JAC - 8/4/2014, 1:21 AM
I like DC & Marvel, but this article just seemed bias from the start just to allow the headline to be somewhat interesting. I don't really see how you can compare them on any capacity, considering they both produce very different products and are run completely different. B for effort, but nothing new or interesting has been added to the dumb as f*ck DC vs Marvel debate.
JAC - 8/4/2014, 1:25 AM
@Forthas Interesting how you attempted to make a point based solely on bias. The fact of the matter is that Man of Steel made 40 million + more than any of the Phase 1 Marvel movies excluding the Avengers, and audiences responded extremely well to it. The only thing that DC has to do is make a few more consistently well received films and they're already catching up major. Plus they have the jump on diversity, as well as having the three most well known superheros of all time. Not that hard.
KingRainbow - 8/4/2014, 1:28 AM
Coke/Pepsi. Xbox/PlayStation. Steve Jobs/Bill Gates. Everything has their own counterparts, but if you notice, all the things I have listed are both equally successful... Well... One is richer, but still :/

Marvel is ahead because of the kids. THE GODDAMN KIDS! Those little devils and their addiction to toys and shirts! DC is more serious and adult-ish, that's why some kids can't go (PG) or some are just bored as heck when watching it.
huexolotl - 8/4/2014, 1:29 AM
I think you're being too kind to DC. They will never be able to pull off a movie like Guardians. Never. They're relegated to Batman/Superman gritty reboots. Thats it. They're a commercial, one trick pony.

Its like comparing Pixar to the company that made Rio or some other awful animated movie.
Vegeta - 8/4/2014, 1:37 AM
Marvel Studios will remain the dominant brand. WB/DC are too incompetent to match what Marvel are doing.
CPBuff22 - 8/4/2014, 2:05 AM
WB is in a bad place. Warner Brothers has shown that they are best at taking established properties and destroying them. We seen this we their purchase and immediate sale of WCW to Vince McMahon who is making millions off their tape library. We seen this with how after Batman Returns they managed to destroy the Batman brand. We seen what they did with Green Lantern & how they ended the Dark Knight Trilogy. We have also seen them take the Hobbit (prequle to New Lines VERY successful Lord of the Rings) and have it lambasted by fans and critics alike.

Warner Brothers historically is great at taking amazing properties and then making them irrelevant. Having witnessed the underachievement that was Man of Steel my confidence in the company is as low as ever.

DC comics in the hands of Disney or Fox would be a much better situation for the fans of the comics. Unfortunately 20th Century Fox has yet to put together the right offer to purchase AOL/Time Warner. I hope they can do so and tear that company apart and bring DC Comic movies under the Fox banner.
Equivocal - 8/4/2014, 2:14 AM
Equivocal - 8/4/2014, 2:23 AM

your mean that 'adults' don't care to pay for kid's movies where kid can afford to see a movie over and over and over the same dam movie until that movie becomes so successful it makes tons of money ??

or do you mean more 'serious & adult-ish' cult films like:

- steel
- catwoman
- Jonah Hex
- Green Lantern
- or batman & robin

we all know that besides the redo of supes & batman, over and over throughout the decades, dc don't have the balls to do something more riskier ?
maybe a movie featuring a single amazonian woman fighting for justice is too much for them ?

UltimateHunt - 8/4/2014, 2:24 AM
Winter Soldier, Guardians of the Galaxy, and Age of Ultron. Thats some EPIC path. Marvel is becoming the movie brand. Thats great for the genre.
DC has ALOT of pontential,look what they have done with their TV. No questions on animations. DC can do it, they need to get their stuff together. Snyder is there thoe. We r [frick]. Well see, they need to get a good foundation
UltimateHunt - 8/4/2014, 2:26 AM
Great Article.
That was some good reading
UltimateHunt - 8/4/2014, 2:34 AM
Also I agree on that batman and superman theory. People say MOS did more than any other origin of marvel, I think MOS also got the Avengers effect, and tdk triology, general audiences dont see cbm brands,they see Marvel, MARVEL, marvel.
WarnerBrother - 8/4/2014, 2:46 AM
I doubt DC Entertainment will ever catch up to Marvel Studios when it comes to sheer number of franchises because WB will never let DC make its own films. WB looks at DC Entertainment as just one source of intellectual properties among others and has to balance its production budget between DC films and other franchises both existing and possible future installments in development like Mad Max,The Man From UNCLE,Sherlock Holmes,Tarzan,King Arthur,Harry Potter (Fantastic Beasts prequel) The Matrix,Inception, Godzilla (with Legendary) 300. Thats not even including one shots like Gravity and Argo from elite directors like Affleck or Eastwood.

WB does see what Marvel is doing,but the studio sees that it has made money with 300 and Godzilla and will make a lot more before the year is out with the final HOBBIT film and international distribution of INTERSTELLER (Paramount has domestic rights).

Before it bought Marvel,Pixar and LucasFilm,Disney was struggling with its in house films aside from princess movies and had almost ran down its flagship Pirates of the Caribbean franchise the way Sony appears to be running down Spider-Man.

Until WB gets itself into a similar position where nothing else seems to be working,they won't feel the need to go through the DC library the way Marvel has done with its library.

I see WB sticking with a film slate centered much the same as its DCAU slate is around Batman,Superman and the Justice League with the occasional other property like SHAZAM,Sandman and Wonder Woman.

Beyond that,I don't see WB doing much more if they are still having a lot of critical and commercial success elsewhere.
TheBrotherhood - 8/4/2014, 2:57 AM


In terms of how you described Branding, yeas you are right at a point. Batman and Superman are brands of their own.

The only way that DC will get the Brand Recognition is to do WHAT PEOPLE likes them to do and that is to put out some of their OTHER PROEPERTIES outside of Batman and Superman lores. Because guys like GL, The Flash, Aquaman, Shazam (for. Cap Marvel), Constantine, Etc. will be the best potential properties in carrying the DC Brand for recognition unlike Batman / Superman for that matter (don't get me wrong they are the Kings and Faces of DC, throw in Wonder Woman in there too.) BUT they will only CARRY THEIR OWN BRAND ALA SUPERMAN BRAND, BATMAN BRAND and WW BRAND (with little amount to DC Brand when it comes to GA unless they shove down the DC LOGO for the most part of their campaigns).

Now onto Marvel, LONGEVITY is on their side if they play this game well. They have a plan mapped out until 2028 IIRC, that alone is a statement of it's own. Pixar is on a decline because some of their sequels lacks the heart of the originals but I believe they'll be back (with Inside Out) coming out next + THE INCREDIBLES 2 (the only one that deserves a sequel for the best part IMHO).

The real test for DC is LONGEVITY for their brand NOT ONLY BATMAN / SUPERMAN / WONDER WOMAN Brands but the WHOLE DC Brand. (Animations, Games, Etc. Excluded)
CaptShipwreck - 8/4/2014, 3:29 AM
It was all because of Sam Jackson ... Asking about an initiative
relentless1 - 8/4/2014, 3:40 AM
im a huge Batman fan, making me a huge DC fan as well. That being said, WB is royally [frick]ing up the DC properties by not being willing to allow a figurehead to be appointed over the production of DC movies. Marvel has Kevin Feige, DC should have either Bruce Timm or Paul Dini in that spot for DC, WB should allow them free reign over the DC properties and just watch the money roll in.
SaxoWolf - 8/4/2014, 3:54 AM
I'll go watch a movie because of the characters, not the studios. If I like the character, I'll go to the cinema.
sintzu - 8/4/2014, 4:03 AM
Will DC's brand ever reach the level of recognition Marvel Studios has ?

Dc has far surpassed marvel's recognition with the batman brand
sintzu - 8/4/2014, 4:20 AM

they're not even making superman anymore

Ceejay - 8/4/2014, 4:31 AM
Marvel is no way near the quality of what PIXAR have produced over the years, the comparison is wishful thinking.

I like my CBM's but Other than The Incredible Hulk, First Avenger. Winter Soldier, Avengers and the first Iron Man movie, everything else Marvel have produced has been dramatic comedies hindered with so much needless humor you're left wondering how good the movie could have been if they exercised a bit of discipline.
kalelhawj - 8/4/2014, 4:45 AM
You guys forget that DC has Superman and Barman unlike Dreamworks. Once DC gets their universe going Marvel better hope they can keep up... I like the direction DC is heading vs Maecel who don't even own half their collection were sold to other studio.
Xandera - 8/4/2014, 4:46 AM
I like this. Its nice to see that you didn't slam one over the other, like so many seem to be doing these days. Also, I think you're pretty well spot on with what you're saying. Nicely done!
Klone - 8/4/2014, 4:59 AM
How can DC be DreamWorks? DreamWorks have always been far more out there than Pixar and Marvel now has a soldier wearing the American flag, an annoying rodent with a gun, a talking tree and the jolly green giant. That's probably far more out there than anything DC will do in film.
cimmerian - 8/4/2014, 5:09 AM
Nice article!
1 2 3

Please log in to post comments.

Don't have an account?
Please Register.