BOX OFFICE: THE AVENGERS Tracking North Of $150M For Opening Weekend
New pre-release tracking suggests that Marvel Studios' hotly anticipated superhero epic The Avengers is pacing ahead of The Dark Knight and The Hunger Games, and could make more than $150 Million in its opening weekend.
The Hollywood Reporter has revealed that pre-release tracking for Joss Whedon/Marvel Studios' highly anticipated superhero teamup film The Avengers could have one of the biggest opening weekends of all time for a suphero pic, if not one of the biggest period. Tracking shows that the film, which opens next month in North America, is pacing ahead of 2008's The Dark Knight, which opened to $158M in its opening weekend (holding the title for top opener of all time domestically until Harry Potter 7.2 debuted to $169M last summer). The Avengers is also tracking ahead of the recently released The Hunger Games, which debuted to $152M last month.
Off the heels of John Carter underperforming, The Avengers should be a sizeable box office victory for Walt Disney. According to first tracking, unaided awareness in The Avengers is 13%, compared to 10% for The Dark Knight and 11% for The Hunger Games; first choice is 23%, tying with The Hunger Games and compared to 19% for The Dark Knight. Total awareness for The Avengers is 85%, compared to 76% for The Dark Knight and 74% for The Hunger Games; definite interest is 61%, versus 62% for The Dark Knight and 54% for The Hunger Games. Stay tuned for more box office predictions closer to The Avengers' release.
Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Samuel L. Jackson, Scarlett Johansson, Tom Hiddleston and Jeremy Renner, The Avengers is set to hit UK theaters April 26th and US theaters May 4th.
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