BOX OFFICE: SWATH Predicted to Take Over Number 1 Spot From MIB
The new Snow White film is expected to take in about $30 million. MIB III is expected to hold on to second.
It looks as though "Snow White and the Huntsman" might take the crown as the number one movie at the box office after all, according to The Hollywood Reporter
"...having seen its Battleship debut to a disappointing $25.5 million two weekends ago, the studio is downplaying expectations for Snow White, produced by Joe Roth and Sam Mercer for about $170 million, predicting an opening weekend in the low- to mid-$30 million range. Others peg it as coming in somewhat higher than that, possibly even entering $40 million-plus territory.
The key is whether males show up in significant numbers. Right now, the film starring Kristen Stewart, Charlize Theron and Chris Hemsworth appears to be skewing heavily toward women, though interest among older males has been picking up.
In any case, Snow White, the only new wide release of the weekend -- it’s opening in 3,772 theaters in North America -- should easily capture the No. 1 spot, coming in ahead of the second weekend of Sony’s Men in Black III, which grossed $54.6 million over the first three days of last weekend’s holiday frame. With MIB3 likely to post about $25 million this round, with the still-powerful The Avengers close behind that, the door is open for a Snow White victory."
I believe the estimate for SWATH is pretty accurate, as well as for "MIB III". And it looks like "Avengers" is expected to hold up well yet again and make even more money at the box office.
What do you guys think? Are the estimates too low, just right, or too high?
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