Joss Whedon On How China's Box Office Could Influence THE AVENGERS 2

The Chinese film audience were treated to their own special theatrical cut of both Looper and Iron Man 3 as the country's government-controlled film market is now the second largest in the world. Will something similar happen with The Avengers 2?

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By Mark Julian - 4/19/2013
Looper and Iron Man 3 both made special overtures and concessions to secure one of the limited number of foreign film slots the Chinese government grants. Transformers 4 looks like it's gearing up to do the same. With American box office numbers down and the Chinese film market flourishing, producers are keenly interested in the second largest box office draw in the world. How will this affect Joss Whedon and his plans for The Avengers 2? Joss weighs in below:


"I’m working on the script right now, and if someone came to me and said, ‘We’re looking into doing a chunk of this in China’—well, I’d have to think about it," admitted Joss Whedon. "China is on my radar. It can’t not be at this point," said Whedon in reference to the country's importance to international box office revenue. However, Joss says he's only willing to go so far to cater to that specific interest, "If a studio person said to me, ‘Hey, that scene that takes place in Miami and features flamingos has to be filmed in China,’ I would be like, ‘Well, no, that doesn’t make any sense. And no, there is no scene about flamingos in Avengers 2. I can’t stress that enough. I don’t want the fanboys to be abuzz tomorrow about flamingos."



I repeat, there are no scenes in The Avengers 2 about flamingos. That said, don't be surprised if Marvel Studios repeats the same overtures in made in Iron Man 3 to the Chinese film market for The Avengers 2. We should probably start asking if the same things are being done in all the Phase Two films.

Joss Whedon png


RELATED CONTENT:
Kevin Feige On IRON MAN 3 And The Task Of Following THE AVENGERS
Stan Lee On IRON MAN 3 And Marvel Studios

Source: EW
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50 Comments
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MisterNiceGuy - 4/19/2013, 5:37 AM
Huh?
siggisuperman - 4/19/2013, 5:37 AM
First! And I wonder if Flamengos will be a part of Thanos' invasion in Avengers 2
beane2099 - 4/19/2013, 5:39 AM
Suddnly Guardians of the Galaxy takes place in China.
bazinga85 - 4/19/2013, 5:41 AM
@siggisuperman
Ur not first buddy
RPD - 4/19/2013, 5:43 AM
@siggisuperman Didn't make first...
TheBoss117 - 4/19/2013, 5:45 AM
O_0 Flamingos?! NOOOOOOOOOOOOO!
RedSkull667 - 4/19/2013, 5:46 AM
hmmmm Flamengos


must be teasing Mockingbird
MrMartinMarvel - 4/19/2013, 5:49 AM
Joss is Boss!
NoAssemblyReqd - 4/19/2013, 5:49 AM
I think we can expect more montage sequences of the heroes saving schoolbuses full of children in foreign countries. The sort of scenes that can lift right out of the film without affecting the plot.

I remember that TOY STORY 2 had a brief patriotic interlude featuring an American flag and the anthem, which became fireworks and a generic theme for foreign markets.
Imasuperhero - 4/19/2013, 6:02 AM
Watch Joss add a random flamingo in Avengers 2 now.
Shamo - 4/19/2013, 6:03 AM
DC would never sellout like that.
DropAload - 4/19/2013, 6:04 AM
The Hulk luv fry rice and a little sookie sookie me luv you long time.
MrMartinMarvel - 4/19/2013, 6:07 AM
@Shamo I bet they wouldn't ;)
TheSonicScrew - 4/19/2013, 6:09 AM
New member

MrMartinMarvel - 4/19/2013, 6:13 AM
I can see it now "Brainwashing, Communism, and the Chinese way!" - Superman, Chinese Cut.
jessepostal - 4/19/2013, 6:14 AM
Every movie company would sell out like that, it saves a bunch of money, just because its in China doesn't mean it has to look like China :)
fortycals - 4/19/2013, 6:17 AM
We absolutly need Flamigos in this movie. Flamigos with heat vision, adamantium feathers, and heat seeking beak guided missles. Make it happen Joss. If you dont Im boycotting.

Catering to china, is the new hollywood in thing to do. Not so sure if I like the idea. Hope it doesnt affect the movie in any big noticable way.
BloodyHell - 4/19/2013, 6:17 AM
The movie industry is sucking china's balls right now. I hope Avengers doesn't
Chloefornication - 4/19/2013, 6:25 AM
*cough* sellout *cough*
AmazingFantasy - 4/19/2013, 6:27 AM
Okay then
thewonderer - 4/19/2013, 6:31 AM
Not really an insult but Marvel has shown revenue comes before the quality of the films for them, and let me be clear that is sensical and a smart move.
California - 4/19/2013, 6:32 AM
The American Box Office numbers are down because, since Avengers, most movies totally suck. I like seeing movies but there's been scant few movies since last summer that make me excited to see them. GI Joe was a okay but I almost forced myself to go. Then there's Oblivian that looks okay, Iron Man 3 which is mandatory, and MOS for this summer so far.
FrankieDedo - 4/19/2013, 6:34 AM
Someone is saying that a certain *coff*shaneblack*coff* has bent to production telling him:"you have to shoot that scene in china!"

LOL and the historic chinese enemy isn't even chinese.
Seems legit.
TheAbomination - 4/19/2013, 6:39 AM
Give us a good reason to leave our homes and go to the movies and maybe America's B.O. numbers wouldn't be down.
SageMode - 4/19/2013, 6:43 AM
And this is the reason I've pointed out some points on another issue. But that's neither here nor there.

And I still see the same dense headed bafoon making no sense as usual. Smh
JusticePourTous - 4/19/2013, 6:44 AM
We've had denials like this before, studios directors and producers just lie outright to not spoil the films. Remember Marion Cotillard saying she absolutely was NOT Thalia? This means nothing. Flamingos are still a real possibility, don't fool yourself otherwise.
theInvincibleMexiMan - 4/19/2013, 6:47 AM
I knew it! One of Caps old war buddies is joining Avengers 2
THE FLAMINGO
LFANCH - 4/19/2013, 6:55 AM
Like if avengers 2 didn't have a Chinese cut then they wouldn't release it there. The only thing they might give priority to over avengers is avatar 2, and even that will depend on how the films are projecting. I greatly doubt that avatar 2 will make as much as the first.
Maximus101 - 4/19/2013, 7:00 AM
Who gives a fook!
typicalfanboy - 4/19/2013, 7:21 AM
Lol. He gets fanboy insanity. What a guy.
screechop - 4/19/2013, 7:52 AM
what you have to understand is that china has a population of over 1 billion people. North America alone only has roughly 500-600 million. Thats a huge market, of course thats somewhere the industry wants to expand. Makes perfect sense to me.
Shamo - 4/19/2013, 8:07 AM
Making movies the Marvel Studio's Way:

step 1) lowball your actors
step 2) recast your actors with cheaper actors so they can't demand what they deserve
step 3) find the cheapest tv directors you can find
step 4) replace your previous directors with cheaper directors so they can't ask for what they deserve
step 5) sellout; let the producers money dictate the interpretation of your iconic characters.

DC, Image, Top Cow. this is how you create a cinematic universe.
SpideyQuad - 4/19/2013, 8:13 AM
I will take the under/over that there will indeed be pink flamingos in Avengers 2
GodzillaKart - 4/19/2013, 8:45 AM
Funny reading the dumb comments here. Whedon basically said he is aware of the importance of the demographic but wouldn't let it affect his creative decisions.
Ramiel - 4/19/2013, 9:07 AM
Stop kissing the asses of communists, you fools!
AwesomeSauce - 4/19/2013, 9:35 AM
The comments here are falling on deaf ears. You guys are so naive as to think that the studios actually give a [frick] about what you say about spending and earning money, complaining is just moot since you don't have no real input on the matter.
JoshTCraig - 4/19/2013, 9:55 AM
So I guess there's a new character in Avengers 2? Flamingo Man?
http://images3.wikia.nocookie.net/__cb20120325152122/uglyamericans/images/thumb/a/ae/Flamingo_man_with_water_bottle.png/229px-Flamingo_man_with_water_bottle.png
Equivocal - 4/19/2013, 11:00 AM
@godzillfart:

I wish EVERYBODY could READ,

you are simplifying what Wheddon said, if some could read, (yes I'm looking at you "shamo") they'd understand exactly what was said...

*rolls eyes*
rorywilliams - 4/19/2013, 11:15 AM
Did anyone read the article or is everyone just having reactionary freak-outs over those "Evil commies"? He says he'd CONSIDER doing something similar to Iron Man 3 if the studio asked, but not in any way that would completely compromise the film or his writing. Good grief, read the damn article next time.

That said, I wouldn't mind if they had a Chinese actress play the Wasp, since the Ultimate version is Asian.
exe - 4/19/2013, 11:31 AM
Whedon is good but how about making a movie that is not for teens. Also, he looks like a retard it that pic.
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