Viral Marketing For G.I. JOE RETALIATION Heating Up With Cobra Special Forces Campaign

With the movie a little under two months away the viral marketing machine is revving up for G.I. Joe Retaliation. Click here to check out the marketing that encourages fans to see if they have what it takes to join the Cobra Special Forces.

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By Jake "WaylonJones" Lester - 2/4/2013


With the release date pushed back a most a year, anticipation for G.I. Joe: Retaliation is high. The film, pushed back due to 3D conversion, started its viral marketing campaign a while ago with the Cobra Special Forces. Now, they have revamped the marketing with a new commercial and posters via Yahoo, as well as new billboards in California via General Joes. Check them out below.





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G.I. Joe Retaliation stars D.J. Cotrona, Byung-hun Lee, Ray Park, Adrianne Palicki, Jonathan Pryce, RZA, Ray Stevenson, Channing Tatum, Bruce Willis, Dwayne Johnson, and will be released on March 29, 2012.

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16 Comments
hawkeyevision - 2/4/2013, 10:02 AM
I am depressingly excited for this movie.
write33 - 2/4/2013, 10:15 AM
@hawkeyevision

I am too. hang in there. haters can hate, that's what they do, 'sill see ya at the theater when it comes out!
StrangerX - 2/4/2013, 10:17 AM
Something tells me they should have just let it play in theaters last summer. I really could care less about seeing it now.

Also how come MOS doesn't have any cool virals
bazinga85 - 2/4/2013, 10:21 AM
I'm calling it...this movie will suc
bazinga85 - 2/4/2013, 10:21 AM
*suck
EagleEye21 - 2/4/2013, 10:34 AM
@bazinga85 I'm calling it, you can't spell a four letter word to diss a movie
Hawkeye64 - 2/4/2013, 10:43 AM
i really hope it's good. the first one had potential but didn't deliver like expected. i enjoyed it but i hope this one is better. i just wanna see snake eyes kick butt.
Xfactorz - 2/4/2013, 11:29 AM
Can't wait for this, it's gonna be awesome!
LMAO at the haters, you guys are sad!

Rock, Bruce Willis and Snake Eyes in the same movie FTW!!!
RexDartEskimoSpy - 2/4/2013, 11:37 AM
COBRA isn't an insurance company. It stands for the Consolidated Omnibus Budget Reconciliation Act, which basically allows people to continue drawing from their employer's insurance after they lose their job. (For a fee.)

Anyway, Cobra Commander (and pretty much everything else) looks a thousand percent better, but I withhold any excitement until we get some evidence that the script isn't as rock-stupid as the last one.
RPD - 2/4/2013, 11:59 AM
I'm going to see it, provided they don't delay it to add 4D...
RexDartEskimoSpy - 2/4/2013, 12:03 PM
In 4-D you can actually smell what the Rockblock is cookin.
Jollem - 2/4/2013, 12:22 PM
this looks more interesting than im3. maybe
masterhater - 2/4/2013, 2:06 PM
I'm excited for this movie. 1. There is no Channing Tattum!!!! 2. The director seems very stoked about making this movie. 3. They took their time to make sure it was good

RexDarkEskimoSpy I back u on what Cobra is for insurance. I had to use that when I got to old and got kicked off my parents insurance but still needed my meds.
nowtheresaBATman - 2/4/2013, 3:05 PM
unless there's a cameo of Rachel Nichols bouncing up & down on a treadmill forget about it
TheAbomination - 2/4/2013, 9:34 PM
Couldn't be as bad as the first one. I'm in.
mgeoff88 - 2/4/2013, 11:12 PM
Does Cobra have chocolate chip cookies? What about dental coverage and vacation days?

These are the important questions. :P

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