THE AVENGERS Hershey's Marketing Nearing Kickoff

Showcasing a marketing partnership between Hershey's products and this year's long-awaited superhero assembly, Marvel's The Avengers, check out the familiar promotional photo!

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By DCMarvelFreshman - 2/26/2012

Expanding Marvel Studios' marketing relationship with the largest chocolate manufacturer in North America, Hershey's, which kicked off and concluded with 2010's Iron Man 2, a360design has revealed their latest work confirming marketing for The Avengers. With official campaign details to be announced, here's the promo.

Hershey has turned to A360º to design and produce another national promotion for cinema operators across the country. This time, Hershey has tied in with the Paramount release of Marvels "The Avengers", one of the most highly anticipated films for summer 2012. A360º will produce full color banners, counter cards, static clings, custom floor signage, animated digital graphics, menu board graphics and social media.


Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; and “Thor 2” on November 15, 2013.

Source: a360design
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DCMarvelFreshman - 2/26/2012, 10:30 PM
From Apple, the countdown begins
bbarber2323 - 2/26/2012, 10:42 PM
Did they switch Cap and Iron Man in that pic??
TheGambitFreak - 2/26/2012, 11:21 PM
LMAO! I added the countdown to my favorites!

JDUKE25 - 2/26/2012, 11:22 PM
yeimsick - 2/27/2012, 12:06 AM
@JDUKE25 lol nice one
Philossus - 2/27/2012, 12:54 AM
As a guy who hates Milk Duds...and works at a movie theater... I'm just completely unexcited by this. X]
marvel72 - 2/27/2012, 1:27 AM
@ bbarber2323

yes they have i've got the other as my desktop background.
CraptainAmerica - 2/27/2012, 4:55 AM
I HATE the over marketing of these movies. I can understand why it's done and know that it's the nature of the business. It just almost cheapens it for me.

COMING SOON: The Avengers Loki themed toilet paper... a hero...
...and rub your dirty ass in the face of evil!
Fogs - 2/27/2012, 5:26 AM
CraptainAmerica - you said it yourself... it's the nature of the business.
SpiderFan35 - 2/27/2012, 11:43 AM
You mean I only have to spend $19.95 and I get some free milk duds? Golly, thanks Avengers!
MrDuck - 2/27/2012, 4:56 PM
Ducks love Iron Man, Robert Downey Jr. is ducks
DeadpoolRocks - 3/4/2012, 5:51 PM
it was an awesome trailer

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