THE AVENGERS Marketing: Hamburger Meat In Europe; New Promo Images Revealed

Just when you thought you've seen all of the odd marketing deals inked in anticipation for Marvel's The Avengers movie, make the jump for yet the oddest; featuring new promo images!

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By DCMarvelFreshman - 3/1/2012


Despite the well-received game-changing theatrical trailer's release, showcasing yet another marketing method developed in anticipation for Marvel's The Avengers, Walt Disney Studios' international operatives in Europe have used ground beef to promote the film. Plastering promotional images, some new, on the packaging of Montana Beef, in addition to collectible cards and an European contest offering an Avengers preview and movie tickets, check it out below. And for any Europeans interested in the contest, check the source link further down.

CLICK IMAGES TO ENLARGE




Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; and “Thor 2” on November 15, 2013.


Source: Montana Food
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Bodwulf - 3/1/2012, 9:56 PM
I want a Montana meat identity card but I can't get to Germany! :(
Equivocal - 3/1/2012, 10:00 PM
wtf is a 2X Mexican hamburguer ???

I live in Mexico city and I dont' know it...
SpiderHyphenMan - 3/1/2012, 10:00 PM
WHHHHHAAAAATTTTT????????
Benjamitesandwich - 3/1/2012, 10:03 PM
Those don't look very new.

I used to live in Montana when I was a wee lad. :)
SotNatt - 3/1/2012, 10:03 PM
HAHAHAHAHAHAHAHAHAHAHAHA!!!!!

Cause...that's a fitting association.

Mrcool210 - 3/1/2012, 10:09 PM


HULK SMASH!!!!!
SageMode - 3/1/2012, 10:13 PM
They are marketing the hell outta THE AVENGERS..........
I love it. But it is pretty weird to go this route though.
EditNinja - 3/1/2012, 10:16 PM
The Avengers: Supporting the meat industry since...
...today?
EditNinja - 3/1/2012, 10:17 PM
I want Black Widow's Invisible Motorcycle - it looks phenomenal!
Kayo - 3/1/2012, 10:31 PM
i want a box of hamburger maxxi montana
supernaturalfreak - 3/1/2012, 10:35 PM
i just... i don't understand things anymore
GizmoEl - 3/1/2012, 10:41 PM
that new promo image is AWESOME. everyone looks great
JDUKE25 - 3/1/2012, 10:55 PM
LMAO!!





That big image of all of them is pretty sweet though. ScarJo looks like she's getting in to position ;)
Tainted87 - 3/1/2012, 11:01 PM
That's... almost as ridiculous as the Doctor Manhattan condoms...


God, imagine if they had made a Comedian one with a smiley face on the end...
Durango95 - 3/1/2012, 11:10 PM
This is [frick]ing stupid.
Tainted87 - 3/1/2012, 11:21 PM
Hulk think big condom protect him from Leader.
MrReese - 3/1/2012, 11:49 PM
so where the hell is Jane Foster & Pepper Potts when all this chaos is going on??? :/
bbarber2323 - 3/2/2012, 12:16 AM
Hulk looks really good and real!! Look at his back!!
Al - 3/2/2012, 12:21 AM
Okay...ok...now we all know the answer to Clara Peller's question from those commercials back in the day ("Where's the beef?") It's right where it should be I guess...right with Marvel's Avengers! ROTFLMAO!

Seriously, all I can say is God bless Marvel and Europe if they're marketing ground beef patties via The Avengers...as long as folks can afford to eat! LOL!!
thetrojan - 3/2/2012, 12:46 AM
ha ha haha ah ah ha h ah a
that made me laugh
"THEY ARE USING GROUND BEEF TO PROMOTE THE MOVIE!"

NO ,
THEY ARE USING THE MOVIE ,TO PROMOTE GROUND BEEF!
THERE IS A MASSIVE KIDS MARKET OUT THERE AND PARENTS WILL PROBABLY BUY RELATED PRODUCTS FOR THEIR KIDS.

Walt Disney will exploit every market,so prepare to lose personal ownership of these characters
PeterDarker121 - 3/2/2012, 1:08 AM
Gabriel Jones=RICK Jones :)
thetrojan - 3/2/2012, 1:50 AM
PeterDarker121 - 3/2/2012, 1:08 AM
Report Comment
Gabriel Jones=RICK Jones :)

okay you have my attention,
UltimaRex - 3/2/2012, 2:57 AM
Hamburger meat + "ScarJo" = Teabag bait.

I could do it but... Call in the professional.
MrRogers - 3/2/2012, 3:21 AM
@tea I see what you did there lol
GUNSMITH - 3/2/2012, 3:39 AM
theblackmamba - 3/2/2012, 3:40 AM
Wait....what??? Thats weird but okay, I guess. What ever the wanna do to pump up the hype.

@Tea. I call first dibs on ScarJo. lol
Fogs - 3/2/2012, 4:26 AM
weird association but hey, the images are really good.
Fogs - 3/2/2012, 4:27 AM
And Cap's saying "hey iron man, can you get down lil bit?"
Jobu - 3/2/2012, 4:55 AM
Wonder if they have Avengers horse meat in Holland? Probably in Jersey
ScRipt69 - 3/2/2012, 5:41 AM
A picture of iron man with his helmet on! WTF. usually its RDJ in full kit holding his hand up, thats how he engages people is it, helmet off looking sauve.
sarahsatire - 3/2/2012, 5:46 AM
A prize slathered in raw hamburger... it's my dream come true.
dahamma - 3/2/2012, 5:59 AM
SO the way their positioned it looks like cap and iron man gonna fight but more importantly....THOR VS HULK!!!!
comicb00kguy - 3/2/2012, 6:29 AM
Cross-merchandising has really gotten ridiculous. It has no influence on me seeing anything- in fact, for movies I dislike or have zero interest in, I'll buy another brand so I don't have to look at it.
Fogs - 3/2/2012, 6:55 AM
dahamma - my guess is that you're looking too much into it.
HelaGood - 3/2/2012, 8:23 AM
i love that you chose scarlett as the icon for the meat article. ;)
valeriesghost - 3/2/2012, 9:15 AM
the marketing is getting redonkulous
plasticman - 3/2/2012, 9:37 AM
I don't know people...nothing makes me more hungry for ground beef than watching grown men dress up like comic book heroes and prance around on a giant screen talking about America and aliens. I salivate for beef just at the very thought of this. Especially Montana Beef!

What else could go better with a saluting nerd nob below the belt when comic book fantasies come true at the box office like German hamburger patties!
dahamma - 3/2/2012, 12:06 PM
@Fogs, yeah your right, its the hype, its getting to me
SpiderFan35 - 3/2/2012, 12:22 PM
Since Tea took care of all the puns, all I can say is that that is some amazing translation work.

mgeoff88 - 3/2/2012, 1:42 PM
That is some random marketing. Because nothing says superheroes like raw hamburger patties.

Would anyone in Europe mind shipping me some of those meat packages? Wait, that doesn't sound right. ;P
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