THE AVENGERS Dr. Pepper Promotion Kicks Off
UPDATED: Although an official launch awaits, Dr. Pepper has unveiled a preview of their limited edition, collectible cans that'll promote Marvel's The Avengers movie heavy in April!
Product placement in the extended Super Bowl ad reassured us that, similar to previous Marvel Studios flicks, despite a new distributor, an eventual Dr. Pepper marketing campaign would launch for The Avengers upon release. And now, the Youtube channel for the "uniquely blended" beverage has made things official merging the first look at their eight limited edition, collectible cans, with the latest theatrical trailer. Check it out below!
UPDATE: Jeremy Renner's "Hawkeye" features on the first officially revealed collectible can!
Although the campaign, which'd offer promotional give-aways & exclusive content, hasn't officially launched, it may have kicked off early outside the states. @fishirulez of Mexico has posted personal photos of a couple cans.
Stan Lee took part in the campaigns for both Iron Man 2 and Thor, cameoing in both of their commercials. Don't expect The Avengers tie-in commercial until April next month, but until then, rewatch the other films'.
Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; and “Thor 2” on November 15, 2013.
Source: Dr. Pepper
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