More Viral Marketing For THE AMAZING SPIDER-MAN

With one of the most innovative viral marketing campaigns to date, TASM released more videos involving Dr. Connors at Oscorp, his experiments and much more!

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By Michael Romano - 5/21/2012
Spiderman


These photos are especially interesting because they include notes on arachnids and a letter from Mary Parker to Richard Parker. Although nothing enormous here, this is still worth a look.















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Running Time: Unknown
Release Date: July 3, 2012 (USA)
MPAA Rating: Unknown
Starring: Andrew Garfield, Rhys Ifans, Emma Stone, Sally Field and Martin Sheen.
Directed by: Marc Webb
Written by: James Vanderbilt (initial screenplay),Alvin Sargent and Steve Kloves (revised draft)

Click here to read a rundown of THE AMAZING SPIDER-MAN spoilers for 2011.



The Amazing Spider-Man is an upcoming American superhero film directed by Marc Webb, based on the comic book of the same name and starring Andrew Garfield as the Marvel Comics character Spider-Man. It is the fourth Columbia Pictures film that portrays Spider-Man in film and is a reboot of the film series that stars the superhero. The cast includes Garfield as Peter Parker and his alter ego, Emma Stone as Gwen Stacy and Rhys Ifans as Dr. Curt Connors. The film will portray Parker as his super powers are evolving in high school.

The film's development began simultaneously with Sony announcing the cancellation of Spider-Man 4. Opting for a reboot with the same production team rather than another sequel, the studio announced a July 2012 release date for what was now titled The Amazing Spider-Man. James Vanderbilt was hired to write the script while Alvin Sargent and Steve Kloves helped fine-tune the script. Filming started in December 2010 in Los Angeles before moving to New York City with the help of RED Epic camera. The film entered post-production in April 2011.

Sony Entertainment has focused its marketing campaign with a promotional website with released images, 2 theatrical trailers, a prologue screening in certain cities and a video game tie-in being developed by Beenox among other products. The Amazing Spider-Man is scheduled to be released in 3D and IMAX 3D on July 3, 2012. A sequel of the film is being planned for release in 2014 with James Vanderbilt hired to again write the screenplay.




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8 Comments
WesleyGibson - 5/22/2012, 3:43 AM
With some editing, this is indefinitely main material.
TexasTwoFace - 5/22/2012, 5:07 AM
I hope the movie is great, but I would have loved to see Spider-man in The Avengers.
Wildaniel - 5/22/2012, 6:54 AM
I cant believe how much viral marketing campaigning this movie has, lol.
PeterParkersWeb - 5/22/2012, 6:57 AM
Jeeeez, this marketing is getting ridiculous. It's like: "Please, like our movie, please. Look at this and this! Like it!!!!!". Too much.
DoomXfactor - 5/22/2012, 7:38 AM
@Goomba-LOL Psych Ward is that way ----> <------
valeriesghost - 5/22/2012, 9:03 AM
I think the marketing for this film has been better then that if The Avengers and Batman.
thewolfx - 5/22/2012, 9:17 AM
lol at the first comment
AutobotCommander84 - 5/22/2012, 11:56 AM
@ImSuperman Well, most of the swinging in the trailer was CGI. Only near ground level stuff was done practically.

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