FC Barcelona VS. Real Madrid... In THE AMAZING SPIDER-MAN 2 Cellphone Commercial!

Now that's how you make a cross-marketing ad for European and South American countries! Come watch one of the coolest commercials ever. Plus, a new glimpse at Pharrell and Hans Zimmer's "Paranoia" song from The Amazing Spider-Man 2 score.

Follow JJJameson:
By JJJameson - 2/26/2014


The Sony Brand Ambassador Andrés Iniesta presented today in the Mobile World Congress 2014 a new The Amazing Spider-Man 2 cross-marketing TV spot, where he is joined by his FC Barcelona Victor Valdés and their Real Madrid rival players Diego López and Alvaro Arbeloa in a super powered soccer battle to promote a new Sony cellphone and the upcoming blockbuster film. Check it out:



The translated press release says:

"We feel immense satisfaction to have been able to incorporate four national sporting heroes next to Spider-Man in the presentation of his new movie The Amazing Spider-Man 2. There is a natural association of qualities such as commitment, responsibility, generosity and sense of humor that could not go unnoticed and this point appears to reflect the partnership between the four football heroes with our friendly neighbor Spider-Man. The audience in Spain have shown over the years that Spider-Man is the country's most beloved superhero and his union with the sport makes it even closer to the public. We greatly appreciate both Sony Mobile and Porsche participation because their support has been critical to this initiative presented today" commented Pepe Ramirez, director of marketing for Sony Pictures Releasing España.


I'm an Apple fanboy through and through, but even I have to admit that this is one of the most clever piece of cross-marketing ever used to promote a superhero film, especially with the World Cup just around the corner. Make sure to "LIKE" the article if you think it should be featured in the main and sound off in the comment session below.




Official International Trailer #2:



Enemies Unite Sizzle Reel:



Official Trailer #1:



Official Websites: The Amazing Spider-Man | Enemies Unite | The Daily Bugle
Running Time: In post production
MPAA Rating: This Film Has Not Yet Been Rated
Starring: Andrew Garfield, Emma Stone, Sally Field, Paul Giamatti, Jamie Foxx, Felicity Jones, Colm Feore, Dane DeHaan, Chris Cooper and Martin Sheen.
Directed by: Marc Webb
Written by: James Vanderbilt (story),Roberto Orci, Alex Kurtzman and Jeff Pinkner (screenplay)

Official Synopsis:
"We've always known that Spider-Man's most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.

It's great to be Spider-Man (Andrew Garfield). For Peter Parker, there's no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp."


The Amazing Spider-Man's greatest battle begins in May 2nd, 2014.
DISCLAIMER: This article was submitted by a volunteer contributor who has agreed to our code of conduct. ComicBookMovie.com is protected from liability under the Digital Millenium Copyright Act (DMCA) and "safe harbor" provisions. CBM will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please contact us for expeditious removal of copyrighted/trademarked content. You may also learn more about our copyright and trademark policies HERE.
4
LIKE!
25 Comments
heisei24 - 2/26/2014, 10:43 AM
Pasto - 2/26/2014, 10:45 AM
You are an attention whore ain't yah?
McNyagano - 2/26/2014, 10:47 AM
Was this not posted a while ago? LOL
Pasto - 2/26/2014, 10:48 AM
You oughta be ashamed of 'ureself.
MercwithMouth - 2/26/2014, 10:49 AM
...yawn...

Soccer sucks.

Wake me up when Spidey straps on some skates and beats the Red Wings by himself, lol.
UltimaRex - 2/26/2014, 10:54 AM
I love Superheroes.

I hate football.

I have... Mixed feels about this.
JJJameson - 2/26/2014, 10:55 AM
@McNyagano

It was resubmitted because it was deleted by a mistake. This news are literally everywhere where soccer matters so I thought it'd be nice to have an article about that here in our community.
JasonBlue - 2/26/2014, 10:56 AM
LOVE IT!

Pasto - 2/26/2014, 10:57 AM
And we are still not understanding. So suck, on, that.
Ocelot - 2/26/2014, 11:01 AM
[frick] Barcelona and [frick] Real Madrid, bunch of cheats and that's why almost everyone despises them. The "NFL" lol, absolute joke.
ComradeGrey - 2/26/2014, 11:03 AM
So Spider-Man is no longer a Marvel Hero, he's Sony's Ronald McDonald.

I wish Marvel could get enough sway to buy at least partial rights to all of their characters back.
cipher - 2/26/2014, 11:06 AM
The ggggggrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeatttttt corn-HO-lio.
DrunkenNukem - 2/26/2014, 11:27 AM
slow..slow...news week
jlabatman - 2/26/2014, 11:29 AM

MrSotoMan - 2/26/2014, 11:39 AM
People wonder why Zauri is disliked.

Posted not once
Not twice
Three times so somebody can notice him. Lmao Sad.
Spidey10 - 2/26/2014, 11:42 AM
lol
MrSotoMan - 2/26/2014, 11:45 AM
Love this.

"The most clever piece of cross marketing I have ever seen"

God how deep does you're throat go for this movie?
MercwithMouth - 2/26/2014, 11:48 AM
^^^ouch^^^
MrSotoMan - 2/26/2014, 12:01 PM
@MrFridayNights- Soccer is football in Spanish, Portugese countries and other countries.

Football here in Merica is American Football to them.
JJJameson - 2/26/2014, 12:13 PM
@AnnoDomini

My article wasn't taken down the first time. I purposedly deleted and posted a new one. And I don't get my butt "hurt".

And I don't know about other "people wondering", but you sure seem to never get tired to mention my name in every post you do here.
MrSotoMan - 2/26/2014, 12:17 PM
Why do I get the feeling Zauri looks identical to Rachel Maddow.
MrSotoMan - 2/26/2014, 12:17 PM
*?
notmuchtotellreally - 2/27/2014, 8:34 PM
Don't listen to them Zauri. They're just asshurt that this franchise is gonna make more money than their beloved Dark Knight trilogy.
notmuchtotellreally - 2/28/2014, 7:29 PM
...and it's going to be known as the greatest trilogy of all time.

Please log in to post comments.

Don't have an account?
Please Register.