There is a very fine line with marketing of a film. Show too little and there is a chance that your potential audience hasn't seen enough to commit to buying a ticket. But, show too much and your potential audience will feel as though they have already seen the film.
The Amazing Spider-Man 2 has already put out trailers, posters, stills and featurettes, yet the release is still roughly two months away. We'll still have official clips, maybe a few more posters and lots and lots of TV spots to come. Oh, and even more featurettes and behind-the-scenes (B-Roll) footage. Should Sony's marketing pump the brakes or steamroll ahead?
We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp.
The Amazing Spider-Man 2 will be directed by Marc Webb from a script written by Alex Kurtzman, Roberto Orci, Jeff Pinkner and James Vanderbilt. The film will star Andrew Garfield as Peter Parker/Spider-Man, Emma Stone as Gwen Stacy, Sally Field as Aunt May, Shailene Woodley as Mary Jane Watson, Paul Giamatti as Rhino, Jamie Foxx is Electro and Chris Cooper as Norman Osborn. The Amazing Spider-Man sequel will swing into theaters May 2, 2014.
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I am Jay Jayson, one of the greatest writers and researchers to ever grace the comicbookmovie.com community. If there is a story or a picture hiding on the internet I will find it.