Disney Acquires Sony's Merchandising Participation For The Amazing Spider-Man

Disney Acquires Sony's Merchandising Participation For <i>The Amazing Spider-Man</i>

While there's still no cinematic connection between the Disney-owned Marvel Studios, and Spider-Man's home at Sony, the CEO has revealed a recent marketing transaction.

Discussing Q4 2011 results, the CEO of Walt Disney, Robert A. Iger, revealed a small recent marketing transaction with Sony Pictures, who of course houses Spider-Man and his much-anticipated reboot; The Amazing Spider-Man. Evidently, there's still no cinematic connection with Disney's Marvel Studios, but could this be a step closer? Anyhow, check out the excerpt below, via Seeking Alpha, while the CEO also elaborates on the current and future success of Marvel Studios.

"Marvel's Thor and Captain America were among the top 10 non-sequel releases of the year and we are pleased with the performance of both films and the true benefits of our Marvel acquisition should be quite visible in 2012. First, in May, Thor and Captain America will join Iron Man, The Hulk and Black Widow in Marvel's The Avengers, the first Marvel film to be marketed and distributed by Disney. The Avengers shows great promise with a record 10 million downloads on iTunes when the trailer debuted, and it is well on its way to being our next great franchise. Then in July, Sony Pictures will release The Amazing Spiderman. We're excited about the film and expect it will drive significant benefits for Spiderman consumer products."

Division is expected to benefit next year from the release of "The Avengers" and Sony's "The Amazing Spider-Man." Disney recently brokered a new deal with the studio that enables the Mouse House to collect most of the coin from Spider-Man movie products.

"To that end, we recently completed a transaction with Sony Pictures to simplify our relationship. And then in the deal, we purchased Sony Pictures' participation in Spiderman merchandising, while at the same time, Sony Pictures purchased from us our participation in Spiderman films. This transaction will allow us to control and fully benefit from all Spiderman merchandising activity, while Sony will continue to produce and distribute Spiderman films. We won't be specific about the economics of this 2-way transaction, but we expect it will drive attractive returns for Disney."

Walt Disney reps have stated in the past that they're "just fine" leaving Spidey's franchise over at Sony Pictures, especially with The Amazing Spider-Man releasing next year. Of course, today's transaction further indicates they have no plans to spend wads of cash for Spidey to have a place in Marvel's ever-growing cinematic universe. What do you think?

The Amazing Spider-Man focuses more on Peter Parker’s high school days and the development of his powers while navigating the troubles of a brainy geek in high school. And starring Andrew Garfield (Peter Parker), Emma Stone (Gwen Stacy), Denis Leary (George Stacy), Rhys Ifans (Curt Conners), Martin Sheen (Ben Parker), and Sally Field (May Parker), the film hits July 3, 2012 in 3D!

Posted By:
Member Since 3/30/2009
Filed Under "Spider-Man" 11/10/2011 Source: Seeking Alpha
DISCLAIMER: ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]
1 2
MarkJulian - 11/10/2011, 6:50 PM
1 step closer!
WolvieCBM - 11/10/2011, 6:59 PM
Interesting. Very interesting. Disney made a good move indeed.
TheBumblingIdiot - 11/10/2011, 7:31 PM
1 small step to fating there pckets 1 giant step towards the mcu
Spidey91 - 11/10/2011, 7:33 PM
c'mon Spidey,come back to papa! :P
Ironnick - 11/10/2011, 7:37 PM
ThreeBigTacos - 11/10/2011, 7:51 PM
"We won't be specific about the economics of this 2-way transaction, but we expect it will drive attractive returns for Disney."

there's more than meets the eye. I have a feeling there might be some gigantic reveals/news later on down the road...
RABB1T - 11/10/2011, 7:53 PM
Now can they do this with X-Men... Except they buy the rights to the characters back, instead of just marketing? Hahaha That would be a dream come true.
StuckInPanels - 11/10/2011, 7:53 PM
slow but surely
luffycapri - 11/10/2011, 7:56 PM
how much would it cost to have him make a cameo in the movie ?
CapedCrusader - 11/10/2011, 7:57 PM
Sounds to me like Disney is actually losing ground towards putting Spider-Man in their Marvel movie universe...but still, one can dream.
headlopper - 11/10/2011, 7:59 PM
Yes , it is indeed ...ONE. STEP. CLOSER!
Fantastic Four next!
Really encouraging news!
AlexRival - 11/10/2011, 8:13 PM
Now I don't know if I want the movie to be awesome or for it to suck so that the rights will revert to Disney...
IDKwhatToChoose - 11/10/2011, 8:21 PM
Man Spidey in the MCU...the thought gives me shivers... Pick up F4 and Spidey and do a monster flick with everyone in it.
RidiculousFanBoyDemands - 11/10/2011, 8:21 PM
The rights will not go back to Marvel if the movie sucks. Plus the franchise is way to valuable. Remember people, the movie industry is a great way to make a killing of an investment. It is one of the FEW ways, where you can turn 120 million in to a billion in practically 3 months. They will sell the rights long before they lose them. Sadly Disney doesn't have the most money when it comes to purchasing power (just look how they lost the rights to the World Cup). Sadly if they ever went up for sale Fox would swoop in and buy them in a heart beat.
IDKwhatToChoose - 11/10/2011, 8:22 PM
but Spidey will do a billion at the world wide box office and Sony will make a sequel. I will not go to the movie now lol
thalidomide - 11/10/2011, 8:25 PM
I don't know about you guys but I think this is a sign
RidiculousFanBoyDemands - 11/10/2011, 8:26 PM
Plus I don't know how much of Disneys money backs Marvel. While I'm sure Marvel will make them a lot of money, they have a gazillion other avenues and production companies that would ties up their seemingly infinite resources. I could see them buying the rights to Fantastic Four back, unless Fox gets it's shit together and produces a great Fantastic Four movie like they did with X-Men first class.
OtakuPapi - 11/10/2011, 8:34 PM
Best case scenario is that Marvel has a big hand in Spidey and they retain joint rights to the franchise,it would lighten the load for Sony and would allow Marvel to incorporate Spidey into the Mcu.Sounds fine to me,both companies can benefit from shared interest
Optimus83 - 11/10/2011, 8:34 PM
¡Great! Spidey go Home ¡¡¡NOW!!!
Wadey09 - 11/10/2011, 8:48 PM
can anyone else see Sony brokering a deal with Disney to share the rights?
seeing as how many of Sony's hopes are riding on Spidey's next outing, they may need the added push of the MCU to give them the bank they need to continue.
RidiculousFanBoyDemands - 11/10/2011, 8:55 PM

Yeah there was a article a while back in Forbes. However, I think they sell the rights to the highest bidder, and honestly based on Disney's track record it won't be them. I wish they would, but they always low ball. Honestly if I had to I would be on Fox unfortunately. Although, based off people a lot smarter than me, a successful film company is one of the last things you want to sell off. Like I said it can turn you the quickest profit.
RidiculousFanBoyDemands - 11/10/2011, 8:56 PM
if I had to bet*
RidiculousFanBoyDemands - 11/10/2011, 8:59 PM
Although the stock has leveled off as of late. It is not nearly as bad as it used to be. If they were doing so terrible they wouldn't back this movie. I expect them to keep the rights for at least another 10 years or 3 Spider Man movies. Which ever comes first.
RidiculousFanBoyDemands - 11/10/2011, 9:01 PM
That is the extent of what I know, when I get home I will definitely research Sony some more. If anybody has any links regarding their finances please post them. I don't have a lot of time to surf my phone at work, and most of my time is either on here or ESPN.COM.
RidiculousFanBoyDemands - 11/10/2011, 9:04 PM

They low balled the NFL in 2004.

They low balled the Olympics in 1996.

They low balled the World Cup just this past year.

Also I remember them low balling dreamworks in 2006 and Viacom swooped in and picked them up. Their track record isn't as sterling when it comes to making purchases. That is only what I can remember off the top of my head.
RidiculousFanBoyDemands - 11/10/2011, 9:07 PM
True WB doesn't have the money and if I'm not mistaken I think Disney has one of their tentacles on that company.

Honestly I could see it being Fox. They have the resources, and have proven willing to spend money. Trust me I do not want to see it happen (even though I did enjoy first class), but they would be the other major player.
RidiculousFanBoyDemands - 11/10/2011, 9:09 PM
The thing is I don't know how much funding Disney puts into Marvel studios. That is why I think the Avengers is a make or break franchise. If it does AMAZING (not just what is expected), then I could see Disney shelling out a few more dollars for properties such as Spider Man.
RidiculousFanBoyDemands - 11/10/2011, 9:10 PM
Everything hinges on The Avengers. I have faith in Whedon and I think the movie will be tremendous. However, if in the unlikely instance it bombs, you can lay to rest any talk of Marvel buying up other notable franchises, like Spiderman.
RidiculousFanBoyDemands - 11/10/2011, 9:11 PM
Haha, actually if you want a good read, and a good history on the Disney corporation read ESPN the book. From 1998-2005, most of the interviews complain about how tight Disney's purse strings are. Other than that, I take the advice of people much smarter than me when it comes to stocks.
Unmasked - 11/10/2011, 9:19 PM

I was for this movie to be good(big spidey fan), but now I hope it just bombs. Like on the level of Green Lantern. It's time for Spider-Man to come home.

You've Been UNMASKED!
ForrestLee - 11/10/2011, 9:22 PM
Disney payed quite a large sum of money for Marvel and their characters. Spider-Man is Marvel's biggest character, and the third biggest in the world. If Columbia goes bankrupt, Disney will step in for the Spider-Man rights... and get all of Columbia's other franchises while they do it. (Ghostbusters, Underworld, Men in Black, etc.)

That's more likely than not. They sure as hell won't let Fox, one of their biggest compeditors, get rights to their biggest superhero the one time they'll be up for grabs in years.

Also, Eisner was the reason Disney was so tight-pursed. And what a coincidence he was shoved out of the company in 2005. Iger is completely different, and is the whole reason Pixar and Marvel are in the Disney family now. They'll be wanting Spider-Man too.
BIGBMH - 11/10/2011, 9:40 PM
It's all part of the plan.
Mrcool210 - 11/10/2011, 9:44 PM

RidiculousFanBoyDemands - 11/10/2011, 9:44 PM
I hope so ForrestLee

However, I think Spider Man will be one of the last thing Sony Pictures part with. That franchise alone can make them a ton money.

In regards to selling the franchise, Fox has proven time and time again they will spend more money than Disney.

World Cup
Premier League Soccer

All worth exponentially more than Spider Man. If they think Spider Man can make them money they will outbid Disney.
RidiculousFanBoyDemands - 11/10/2011, 9:46 PM
Well save for MMA, the rest however would cost them A LOT more than Spider Man. Four of those acquisitions came after Eisner stepped down. Truth be told from what I read Eisner wasn't the problem. He was actually a lot more rebellious than he gets credit for. If not for him Disney wouldn't own ESPN.
ForrestLee - 11/10/2011, 9:53 PM
BCS, NFL, World Cup, Fremier League Soccer, and MMA are all not Spider-Man level properties that Disney already invested in by buying out their parent company. To compare them with Spider-Man or Columbia is a gross overestimation of their worth.

And do not get me wrong, I respect Eisner. He brought Disney into it's Renaissance in the 90's, and he made it a company worth respecting again. But he also lost his mind, and wanted to end their partnership with Pixar. I remember when a Disney-Pixar merger seemed as unlikely as a Warner Bros-Disney merger. I feel that he should have given himself a firm date to step down, like Iger has done in 2015.
Curmudgeon - 11/10/2011, 9:55 PM
You people have no reading comprehension skills.

"And then in the deal, we purchased Sony Pictures' participation in Spiderman merchandising, while at the same time, Sony Pictures purchased from us our participation in Spiderman films."

Disney HAD partial film rights to the character.

And just sold them to Sony to get the full merchandise rights to the movies.

This isn't a step closer to getting them back, it's a step farther from it.
TayDee - 11/10/2011, 10:37 PM
I think its possible that Marvel can get the Spidey rights back because I do remember a report saying sony pictures was close to being bankrupt. And I don't really think the new spiderman movie will do all that exceptional at the box office, so its a good chance Marvel will regain the rights in a few years
RidiculousFanBoyDemands - 11/10/2011, 10:43 PM

While I love Spider Man. Any studio would love to have the rights to broadcast the NFL, World Cup, BCS Bowl Games and Premier League Soccer any day of the week. The truth is they generate MUCH more money than Spider Man.

Having said that, I think if Marvel can prove themselves with the Avengers (because let's face it while Thor and Cap did well, they didn't exactly knock it out of the park), Disney will be a serious contender when it comes to gaining back the rights to Spider Man. I still think it will be ten years minimum before they go up for sale. Here's hoping Marvel gets them back fellow nerds.
bgharcourt - 11/10/2011, 11:04 PM
@Curmuudgeon: I thought I was the only one that caught that. Now the house of mouse has screwed Marvel and the fans of a proper Spider Man flick. And all for a bunch of toy money.
1 2

Please log in to post comments.

Don't have an account?
Please Register.