Kevin Feige, "Chris Nolan’s BATMAN Is The Greatest Thing That Happened" For The Comic Book Movie Genre

Marvel Studios' President of Production Kevin Feige says Christopher Nolan's The Dark Knight changed the game along with Iron Man.

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By Mark Julian - 5/2/2012
Continuing from an earlier interview with Wired, where Marvel's movie architect discussed not having the likes of Spider-Man, Wolverine and the X-Men and the Fantastic Four available to the MCU, Feige goes on to discuss their genre rival DC and the successful year that was 2008.

On competition with DC and whether he roots against or for the competition to succeed----

Feige: But the truth is I root for every single one, whether it’s our movies or not, because while you and I know the difference between who publishes what, I’ve been in supermarket checkout lines where one of our characters is on the cover of a magazine, somebody says, “Is Green Lantern in The Avengers? Is Aquaman in that one too?” People don’t know. So I want them all to be great.

Chris Nolan’s Batman is the greatest thing that happened because it bolstered everything. Imagine the one-two punch in 2008 of Iron Man and Dark Knight? It was great. Six years earlier I was having conversations with studio execs where they’d say, “Why don’t you come work for us? These comic book movies can’t last forever. It’s probably towards the tail end.” And I, being with big bright-eyed naiveté would go, “I don’t know, I think we can do more. I think there’s more fun to be had.”


That's a noble sentiment and an attitude that I think people can admire. A bad comic book movie does the whole industry a disservice, not just Warner Bros./DC or Marvel/Paramount [Disney]. The greater the number of successful ventures the greater the number of films and the more likely studio brass will be willing to experiment and provide non-formulaic adaptions like Sin City and Scott Pilgrim. Feige goes on to touch on another interesting reveal about changes to the Thor script. It was rumored that Stellan Skarsgård‘s character was supposed to name drop Hank Pym [Ant-Man] but that easter egg was later removed. Well it appears that character was supposed to mention a few more mystery people.

On not being afraid to dial it back and make changes to cater to the general audience, not just the fan boys---

Feige: We usually do that in the script stage. But there have been cases, one in particular in Thor. Selvig, Stellan Skarsgård‘s character, has a couple of lines of dialogue to Jane, and he ended up name-checking three Marvel characters or something. We said, “No, it’s too much. That starts getting distracting.” But usually it’s in the scripts. And by the way, often times — not often, but occasionally — you will need a device to propel the story forward anyway. You have a military organization or a science organization? Well, let’s call it SHIELD. Bad guys? Let’s call it AIM. Stuff like that. Do they have to have the beekeeper helmets? No, no, no, no.

On creating costumes and whether to take inspiration from Jack Kirby or more modern incarnations----

Feige: That was one of the big ones [ Adi Granov‘s modern Iron Man design]. We have fans, like myself, who spend a lot of money on three-dimensional statues. Now, look at the state Iron Man was in[before the move came out]. It may as well have been gold tights, right? But then we lucked out on all of them, right? All of the characters had modern incarnations that proved to be helpful jumping-off points. Adi’s version was that for Iron Man.

Yeah, exactly [*In response to the notion that Joe Straczynski did the same for Thor, and Bryan Hitch and Paul Neary did the same for Captain America.] So we weren’t starting from scratch, from the Jack Kirby designs — which by the way, there would be worse things to start from.


Hmm. I wonder who the 3 characters that Dr. Selvig was supposed to name drop were. We've had previous confirmation that one was definitely Hank Pym but I'm at a loss as to who the other two characters could be.




The Avengers is an upcoming American superhero film produced by Marvel Studios and distributed by Walt Disney Pictures, based on the Marvel Comics superhero team of the same name. It is the sixth installment in the Marvel Cinematic Universe. The film is written and directed by Joss Whedon and features an ensemble cast, which includes Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson. In The Avengers, Nick Fury, director of the peacekeeping organization S.H.I.E.L.D., recruits Iron Man, Hulk, Thor, and Captain America to save the world from destruction.

Development of The Avengers began when Marvel Studios received a grant from Merrill Lynch in April 2005. After the success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011. With the signing of Scarlett Johansson in March 2009, the film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the screenplay that was originally written by Zak Penn. Production began in April 2011 in Albuquerque, New Mexico, before moving to Cleveland, Ohio in August 2011 and New York City in September 2011. The film was converted to 3D in post-production.

The Avengers is scheduled for release on May 4, 2012 in the United States in 2D and 3D.









Running Time: 2 hrs 22 minutes
Release Date: May 4 2012 (USA)
MPAA Rating: PG 13 for for intense sequences of action and violence, some disturbing images, and language
Starring: Robert Downey Jr., Chris Evans, Chris Hemsworth, Samuel L. Jackson, Tom Hiddleston, Cobie Smulders, Jeremy Renner, Clark Gregg, Stellan Skarsgård, Mark Ruffalo, Amanda Righetti, Scarlett Johansson and Lou Ferrigno The Incredible Hulk (voice) .
Directed by: Joss Whedon
Written by: Zak Penn (initial screenplay), Joss Whedon (revised screenplay)



Source: Wired
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Berger45 - 5/2/2012, 1:46 PM
That's great! More Marvel and especially more DC comicbookmovies now!!
Fogs - 5/2/2012, 1:53 PM
"A bad comic book movie does the whole industry a disservice" - Truth right here, folks! So leave the hating wagon!

BTW I have Thor's script and it indeed has Hank Pym on that Selvigg line, along with Bruce Banner. Hydra was also cited by Coulson, but that was it.
blueorangeny - 5/2/2012, 1:55 PM
I agree with him. We lose together and we win together.
SpiderFan35 - 5/2/2012, 1:55 PM
Oh God.

Nolanite craziness = fire

This article = fuel

;)
MovieMaster - 5/2/2012, 1:56 PM
See, even Marvelites are Nolanites!
PartyHard - 5/2/2012, 1:57 PM
The three cut references in Thor were to Pym, Hydra, and the Cosmic Cube.
antonio - 5/2/2012, 1:57 PM
Marvel supremacists give Nolan shit for no reason in 3...2...1....
MarkV - 5/2/2012, 1:57 PM
Right folks! Stop all the fighting this is our Woodstock moment, our summer of '69!
Ashes2Phoenix - 5/2/2012, 1:58 PM
Completely agree. Even the Kevin Feige of Marvel can admit that Nolan's films rock. I wish more people would have this kind of attitude. That is very refreshing to hear. He is completely right, one comic book movie fail is a disservice. Could not have put it better myself.
MarkV - 5/2/2012, 1:58 PM
Peace, brothers.
antonio - 5/2/2012, 1:58 PM
@PartyHard really? I've only heard of the Henry Pym reference, but not the other two. Interesting...
MarkV - 5/2/2012, 1:59 PM
Also, Spider-Man needs some love! Freakin' Spiderdude on the big screen again, how cool is that?
Corpse - 5/2/2012, 2:00 PM
@MarkV - Next year won't exactly be the Woodstock but it will be pretty damn good it as well!
WolvieCBM - 5/2/2012, 2:00 PM
Everything he said is true. IM and TDK changed the game. There is no reason for hating, when we are all in the same team. The more CBMs we get, the better.
superbatspiderman - 5/2/2012, 2:00 PM
Well he is right. I think Nolan is the best thing to happen to Batman and CBMs. He created the highest grossing comic book movie franchise ever.
MassExecutions - 5/2/2012, 2:02 PM
He obviously meant "UNTIL The Avengers."
Corpse - 5/2/2012, 2:02 PM
@SUPERBATSPIDERMAN - Not to forget he is helping the last son of krypton returning as well!
JDUKE25 - 5/2/2012, 2:03 PM
Good on Feige for giving Nolan credit where credit is due.


So haters..

Deal with it gif Pictures, Images and Photos
jazzman - 5/2/2012, 2:05 PM
the whole Marvelites vs Nolanites is complete cr*p that was created by silly fools.

we all want the same thing and that is a good comic book movie.
antonio - 5/2/2012, 2:05 PM
I'm sure TDKR will up the ante for CBM's just like The Avengers has.
BigHec - 5/2/2012, 2:07 PM
Its true..the Chris Nolan movies broke the mold...and Marvel took the ball and ran with it...instead of everyone talking Nolan vs Whedon or Dc vs Marvel...Im just happy all my superheros are getting the props they deserve and are gonna break the bank when Avengers,Dark knight Rises, and Spiderman come out this summer.
nowtheresaBATman - 5/2/2012, 2:09 PM
That's right if it wasn't for Batman Begins' influence what would have Iron Man been like or worse yet would the movie even been made?
BigHec - 5/2/2012, 2:12 PM
The Next step is a DC vs Marvel movie...hey i can dream
CaptainObvious - 5/2/2012, 2:13 PM
It seems every few years, the CBM genre undergoes a revolution. Last time it was Iron Man and The Dark Knight that changed the way people look at CBM's forever. Now, it looks like The Avengers and The Dark Knight Rises will change it again.
Irons - 5/2/2012, 2:13 PM
Nolan gave the genre credibility, Feige is expanding the genre pretty explosively. Great job to both.
HavocPrime - 5/2/2012, 2:14 PM
I concur with Jazzman.

Besides thanks to them uping the bar of CBMs and proving they can still make money, who knows what else maybe done next, still hoping for Justice League some day.
JDUKE25 - 5/2/2012, 2:17 PM
Everyone is doing their part in making CBM better, and that's what all of us want.
GUNSMITH - 5/2/2012, 2:17 PM
THERES NO COMIC WAR IN MOVIES..JUST SUPERHERO MOVIES IN GENERAL.
Ghostfire - 5/2/2012, 2:18 PM
We, who have a rational mentality can grasp what Feige is saying. But other refuse to see that, and only add to fuel to the fire.

So with that said, I confirm Jazzman's comment.
MrSuperheromoviefan - 5/2/2012, 2:18 PM
The Dark Knight and Iron Man are the kings. Two of the best movie ever made.
valeriesghost - 5/2/2012, 2:19 PM
The whole Nolanite vs Marvelite fight was started and continues by just a few loud mouths on this site. I would assume that most of us aren't stupid enough to pick a side and hate the other.
Supes17 - 5/2/2012, 2:20 PM
WE'RE ALL PART OF THE SAME TEAM!
CBMS FTW!!!!!!!!!!!!!!!!!


Supes17 - 5/2/2012, 2:21 PM
2008's glory will be surpassed by 2012's The Avengers and The Dark Knight Rises!
Nubase - 5/2/2012, 2:21 PM
finally, what me and many others have been saying for so long on this site and now Feige has offically said it.

Nuff said, lets see what happens now
Supersonicboobs - 5/2/2012, 2:21 PM
Honestly speaking as a Marvel and DC Fan-

U cannot put Iron Man in the same league as The Dark Knight! the Dark knight is beyond anything Marvel could even Dream of!

Secondly Iron Man Failed in the Third Act/part of the Film and was a major let down. the first Two Acts was good! that script lacked depth in story and acting. the best Marvel i've seen was First Class!

Iron man is not even in the same class as Batman Begins!
marvel72 - 5/2/2012, 2:21 PM
nolan bat films are good,nothing more nothing less.

@ superbatspiderman

nolan gave us the single highest grossing comic book movie in the dark knight,sam raimi's spider-man trilogy is the highest grossing comic book movie franchise.

spider-man trilogy $2,496,346,518

nolan batman films $1,373,774,608(so far)

the dark knight rises will have to gross $1,123,432,110

it may do it,but it ain't gonna be easy.
MrReese - 5/2/2012, 2:22 PM
C now this man is smart!!!

The Fire Rises!!!! XD
JDUKE25 - 5/2/2012, 2:25 PM
@supersaiyanfan1 LMAO
BIGBMH - 5/2/2012, 2:29 PM
I agree with Nomis and Feige. Every success is a win for comic book movies as a whole.

Nolan achieved a lot in proving these can be great movies. The Dark Knight is one of those movies that you can legitimately put in a conversation for best movie ever and not sound ridiculous.

Marvel Studios also deserves some credit for elevating the average superhero movie. Before Iron Man, pretty much every Marvel movie outside of the Spider-man and X-men series was pretty bad. Now you can go to a Marvel Studios movie and expect it to be of pretty decent quality. They're not all amazing, but they've found a way to make it so that each one is respectable and one of the best blockbusters the year it's released. They're not mindless cash-ins on a fad. They still need to aspire toward the quality Nolan has reached, but they've come a long way.
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