COMICS: 2012 Sales For BATMAN & THE AVENGERS

The sales data is in for the comic book sales of 2012 and we're kicking off an extensive analysis with a review of the number of issues sold for the DC Comics' Batman titles and all of Marvel's Avenger books.

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By Mark Julian - 1/16/2013


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The December sales figures are in from Diamond Comics Distributor and that means we now have complete data on the number of comic books sold for the entire year of 2012. Keep in mind, the data from Diamond shows the number of comic book shipped to retailers which isn't necessarily equal to the number of issues sold (unless a book sells out). For example. there were 34,035 issues of Avengers Assemble shipped in December to retailers but there's probably an issue or two still on the shelves of your local comic book shop. What this data gives us is an approximate estimation of the number of comics sold and an idea of buyer demand. The data also gives us an idea of each publisher's profit margin.

Looking at the Big Two, the biggest and most prevalent title each company owns is Batman for DC and The Avengers for Marvel. Batman and The Avengers were both huge successes for each company but Batman had a slight edge, selling over 9 million copies from its roster of Batman titles while the entire line of Avenger books sold just over 8 million. In looking at individual titles, Avengers vs X-Men was the big winner, selling over 2.5 million copies in an 8-month run. For DC, Scott Snyder's Batman was the biggest title, moving roughly 1.7 million copies for the entire year.

The data above also shows more consistency across the line of Batman books, which hardly changed the number of titles released each month. For Marvel, the data definitely reflects the publisher's preparations for Marvel NOW! as quite a few titles were ended to make way for the new books.

We'll be tinkering with the data for 2012 a bit more, the coming days will see a similar comparison on Spider-Man and Superman, the independent hits of 2012 and the trade paper back sale figures. If you have any suggestions, be sure to place them in the comments section below.

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18 Comments
n1ghtw1ng2832 - 1/16/2013, 12:59 PM
HERE WE GO AGAIN. Seriously I thought we were done with this crap. Both movies were huge hits and both movies were awesome....Ok Avengers was better but still. Can we be done with this competition crap already!!!!!!
bluedude - 1/16/2013, 1:03 PM
I AGREE WITH NIGHTWING FOR THE MOST PART THEY HAD THIER SUMMER MOVIES THEY WERE BOTH GREAT LETS JUST GIVE IT A REST
BIGBMH - 1/16/2013, 1:08 PM
It'd be interesting to see how the figures compared to 2011. I'm curious to see what successful comic book movies do for comic sales.
Spideyguy94 - 1/16/2013, 1:10 PM
@ELgUaSon nolanites are never going to click on an article about actual comic book


@yoss did you say the clash

MarkJulian - 1/16/2013, 1:14 PM
This is about comic books, has nothing to do with the movies!
cmax - 1/16/2013, 1:55 PM
Articles like this only serve to perpetuate the bullshit that everyone already hates seeing on this site. Sorry to be harsh.
tonytony - 1/16/2013, 2:01 PM
I think its interesting to see the sales as sometimes i wonder. wonder what 2011 sales were like.
Kjo0212 - 1/16/2013, 2:30 PM
Of course these movies boosted sales for both .... I just love the fact that it's making comics more popular
GoILL - 1/16/2013, 2:37 PM
Funny to see folks ready to make this another ones of those bullshit movie vs movie things when in fact it's about the comics.
Malacos - 1/16/2013, 5:14 PM
This can't be right, we sold out of every copy of AvX and avengers Assemble and Avengers, but we have yet to sell out of a copy of batman where I work.
Malacos - 1/16/2013, 5:16 PM
Disclaimer, lately I read more DC than marvel, It just doesn't correlate with what I see on a weekly basis.
unknownfacts - 1/16/2013, 6:15 PM
This is aweird article why compare Batman comic book sales with Avengers?Justice League and Avengers would make more sense or Batman sales campared to another solo series,but comparing Batman to Avengers sales common Batman stars in 5 comic books plus his freaking sidekicks has their own solo series.Add that all up and of course Batman sales would be higher than anyone else's.This is an unfair comparison.
jaycr - 1/16/2013, 6:30 PM
I guess that if you actually like and read comics and you are not a GLORY HUNTER that only cares about a character when his movie makes a billion dollars in the box office, you will get these numbers. AvsX was a bad event that did very little for the characters, it had great marketing and was a new Civil War within the Marvel Universe, but plot wise was... meh! However Batman had 2 great events this year with great writing... Night of the Owls and Death of the Family. I was against the New 52 back in the day... but I was wrong, except for Batgirl, it has done wonders for other characters like Wonder Woman, Superman... I just came back from the Comic Book Store and guess which company got my money???
jaycr - 1/16/2013, 6:31 PM
BTW in the Marvel Universe all you need to be an Avenger is to wear a Mask and Thighs and work for Tony Stark. Everybody is a freaking avenger these days!!!
TheAbomination - 1/16/2013, 6:52 PM
I can see this becoming a Nolanite vs. Marvelite flame war very quickly....
unknownfacts - 1/16/2013, 7:10 PM
It really shouldn't seeing as how this really in no way relates to the movies and Nolan has nothing to do with the Batman comics.
MarkJulian - 1/17/2013, 12:33 PM
Batman and The Avengers were compared because they have the most books for each respective company.
tonytony - 1/20/2013, 8:55 AM
it would be interesting to see what the 2011 figures were like.

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