WB/DC Extend Deal With Mattel; Will Develop Toys For TDKR, Man Of Steel And More!

Mattel have reached a deal with Warner Bros. Consumer Products and DC Comics to continue to produce merchandise for upcoming movies like The Dark Knight Rises and Man Of Steel as well as Green Lantern: The Animated Series...

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By Josh Wilding - 11/1/2011
A lengthy press release has been issued today by Warner Bros. Consumer Products, DC Entertainment and Mattel, but don't worry, I've highlighted the most interesting bit of info below. Are you pleased with the news that their relationship is continuing? They also worked on the action figures for The Dark Knight and Green Lantern, but would you rather see someone else working on the toys for The Dark Knight Rises? Check out the press release below and be sure to share your thoughts in the usual place!

Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Further, the agreement includes popular characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.

"We have developed an incredibly successful partnership with Mattel and we are very excited about taking the relationship to new levels," said Brad Globe, President, Warner Bros. Consumer Products. "Warner Bros. and DC Entertainment have an unrivaled slate of content support across all key platforms essential to our global consumer products business which is anchored by our alliance with Mattel."

"The DC Comics Super Heroes enjoy a worldwide fan base that keeps the demand high for consistently imaginative new product," said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. "The extension of the Mattel agreement ensures that these fans will continue to be amazed by our DC Comics Super Hero offerings for many years to come."

As part of the ongoing relationship, Mattel is set to develop toy lines for two of Warner Bros.' most highly anticipated theatrical releases: on July 20, 2012, The Dark Knight Rises, and on June 14, 2013, Man of Steel. Future television-based collaborations include Warner Bros. Animation's upcoming television series, Green Lantern: The Animated Series, along with their ongoing product support for Young Justice, also from Warner Bros. Animation. Both animated series are exclusive to Cartoon Network and will be the tentpole programming for "DC Nation," the new multiplatform, branded block of original programming and exclusive content, featuring DC Comics' library of legendary character properties, which will debut in 2012. A special Green Lantern: The Animated Series hour-long movie event airs Friday, November 11 at 7 p.m. on Cartoon Network. In addition to the rights to existing DC Comics characters, animation and motion pictures, the extension includes Mattel's rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement.

"Mattel has been a longtime, valuable partner to the DC Comics creative team," stated Diane Nelson, President of DC Entertainment. "We look forward to working with Mattel and the Warner Bros. Consumer Products team to bring new DC Comics Super Hero toys to life for our fans around the world."

Mattel supports the universe of DC Comics characters across all of its portfolio of core brands, including Hot Wheels®, Matchbox®, Barbie®, Mattel Games and Fisher-Price®, where the DC Super Friends products featuring the Imaginext®, Shake ‘n Go®, GeoTrax® and HeroWorld™ lines have introduced the DC Comics characters to an increasingly vast audience. The addition of the new Little People® product line that features DC Comics characters will expand consumer appeal even further. Mattel continues to bring the talents of its world-class sculptors, designers and developers to create product lines that target kids, collectors and pop culture enthusiasts. In combination with their deep knowledge of kids and expertise in kid-targeted marketing, product and content development, Mattel has developed DC Comics Super Heroes sections in the toy aisle designed to attract a new generation of kids to the universe of DC Comics characters for the first time, while fueling the flames of collectors' and fans' passion for these popular characters. In 2012, Mattel will partner with Diamond Comic Distributors to help extend its presence globally with exclusive European distribution rights for the DC Comics 6" action figure line. With the broad scope of category rights granted, Mattel is uniquely positioned to leverage this rich portfolio across many different categories.

"We are thrilled to further our long-standing partnership with Warner Bros. Consumer Products and support the extensive DC Comics portfolio's franchise development," said Tim Kilpin, Executive Vice President of Mattel Brands. "The DC Comics characters are rich in story and we look forward to bringing these popular characters to life through innovative product design."

During its 10-year relationship with Warner Bros. Consumer Products, Mattel has created and delivered a number of successful toy lines that bring the fun, action-packed heroism and excitement of DC Comics' characters to life, including top-of-the-line action figures, vehicles and role play accessories across all DC Comics brands, including the 2005 release of Batman Begins, the 2008 release of The Dark Knight and the 2011 release of Green Lantern, along with a collection of heroes and villains from the popular animated series Batman: The Brave and The Bold and Young Justice, as well as the Batman and Superman family of DC Comics Super Heroes action figure lines.





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37 Comments
RunDTC - 11/1/2011, 10:46 AM
got Batman and Joker displayed in my room. very pleased.
Spidey91 - 11/1/2011, 10:49 AM
toys for TDKR? that's preposterous :P
SugarYumYum - 11/1/2011, 11:05 AM
Well... can't have the JLA on screen but at least we'll have it in toys...
Fantine - 11/1/2011, 11:07 AM
I cant wait for the CATWOMAN TOYS!!!!!!!!!!!!!!!
vermillion - 11/1/2011, 11:12 AM
I want a Henry Cavill Superman toy ASAP. :)
xXkryptoniteXx - 11/1/2011, 11:24 AM
Matell sucks, hasbro is better
forthesakeofnow - 11/1/2011, 11:32 AM
Let me know when the HotToys Batman, Catwoman and Bane are announced =]
JackBauer - 11/1/2011, 11:35 AM
I can't wait until my son is old enough to play with action figures. We're going to have so much fun playing with Captain America, Iron Man and Thor.

Oh, sorry. Wrong article :D
Fogs - 11/1/2011, 11:37 AM
See, nolanites?

it's perfectly normal to have merchandise. To the marvel strategies' haters.
WaylonJones - 11/1/2011, 11:38 AM
Hey I have that comic book that you used in your picture :D
marvel72 - 11/1/2011, 11:49 AM
@ aklash

exactly,"the avengers is a kids movie because its got a toy line"

so what is the dark knight rises now.
Spidey91 - 11/1/2011, 11:53 AM
@Aklash

no! it's not right! now TDKR is a kids party! :'(
ok,no more sarcasm :P
Fogs - 11/1/2011, 11:55 AM
marvel72 and Spidey91

Where's Illwill when you need him? :PPP
Keefo79 - 11/1/2011, 12:00 PM
As long as they start using fabric capes.. I'm getting tired of plastic capes.

Bring on the MOS toys!
Spidey91 - 11/1/2011, 12:04 PM
@Aklash
don't be fooled,these are gonna be some dark,edgy,gritty and adult toys :P
RoscoeFolgers - 11/1/2011, 12:09 PM
Is there some sort of criticism for Marvel having toys? Batman Begins and Dark Knight had toys... So did Watchmen...

Hell, Halloween, Friday the 13th, Nightmare on Elm Street, Texas Chainsaw Massacre, Scream, Child's Play, and Saw have toys.
Fogs - 11/1/2011, 12:15 PM
Spidey91 - LOL

RoscoeFolgers - yeah man... unfortunately there are some guys who see it as a stupid /childish movie certificate.
Mechagino - 11/1/2011, 12:16 PM
Give me some re-releases and I'll be happy, specifically anything from the superman line that wasn't re-released already. This includes that line's Superman.
Fogs - 11/1/2011, 12:17 PM
Spidey91 - the toys will have sharp cutting edges and small poisonous parts. So only adults will be able to play with them.
valeriesghost - 11/1/2011, 12:21 PM
lol @marvelweiner
Fogs - 11/1/2011, 12:23 PM
0TheQuestion0 - as long as they don't come up with a superman plane or batman truck as they do sometimes... I swear I saw a Freddy Krueger helicopter once.
Spidey91 - 11/1/2011, 12:24 PM
@Aklash

LOL,when I said "edgy" I didn't mean it that way :P
LastSon94 - 11/1/2011, 12:25 PM
ok, as long as i get a moviemasters Superman From TMOS line that has better articulation than the Green Lantern ones, i will be more than pleased...oh and you know hopefully they distribute more than they did with the early waves of Dark Knight movie masters
Fogs - 11/1/2011, 12:26 PM
LOL now I saw you wrote that.
Fogs - 11/1/2011, 12:27 PM
^^ that was for spidey
plasticman - 11/1/2011, 12:33 PM
@ Keefo79- I agree, what the heck can my son do with a plastic cape? Take it off and loose it. With a fabric cape you can imagine it flying through the air, plus it makes it easier to play with the toy while it is on.
Laudano - 11/1/2011, 12:34 PM
I just hope the action figures don't suck like usual.
Laudano - 11/1/2011, 12:35 PM
Keefe I feel ya on the plastic cape business. It's really really annoying and tiresome for me too.
PaulRom - 11/1/2011, 12:36 PM
Can't wait to get a TDKR Bane action figure.
marvel72 - 11/1/2011, 12:41 PM
@ mrnofear

its title of the dvd as well "dc showcase shazam & superman the return of black adam"
Ghostfire - 11/1/2011, 12:51 PM
@aklash
i saw a freddie helicopter and i couldn't stop laughing, but i can't remember where. But you're right though.
Fogs - 11/1/2011, 1:37 PM
Ghostfire - LOL, now I need to show your post to my friend. He couldn't believe how ridiculous the toy companies can get.
JackBauer - 11/1/2011, 2:56 PM
@mrperception - How you doing you little pussy? I can't believe you reported me because I made a joke. I don't mind getting reported, but let it be for posting boobs or something, not because you don't have a sense of humor.

Maybe your mom needs to stop homeschooling you and let you interact with people. While she's at it she can stop breast feeding you as well. The cutoff age for that is like 1 year old I think, if you still live at home it's like 20 years old.

At least I'm #1 in the hall of shame right now :)
marvel72 - 11/1/2011, 3:11 PM
@ jackbauer

he don't like me either.

he reported for one thing,galactus removed it from the hall of shame & then it reappeared a few days later from my mate mrperception.

but once again its been removed,i'm expecting to get reported for this comment.
NeoBaggins - 11/1/2011, 8:28 PM
"got Batman and Joker displayed in my room. very pleased."

Oohh, ohh. I know this one; THINGS YOU DON'T TELL WOMEN!
Jolt17 - 11/2/2011, 1:12 AM
I hope it's better than Green Lantern's toy line since it was quite horrible, and while The Dark Knight's was okay, it could be better than it too! And as for Movie Masters line, it needs to be something like The Dark Knight's if not better. If those two are fulfilled, I'll be buying them. :)
plasticman - 11/2/2011, 6:46 AM
@ NeoBaggins- Nice. The only women that would understand wear flannel and avoid the term "shaving."

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