The Gotham Observer Viral Marketing Offers Cryptic Clues For THE DARK KNIGHT RISES

The newspaper certainly appears to hint at Catwoman and the horoscope seems to be catered to a number of key players in the TDKR universe. Plus,Commissioner Gordon speaks about Harvey Dent.

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By Mark Julian - 6/22/2012
CBMer WesleyGibson previously posted a snippet of the latest TDKR viral marketing effort but the entire promotion has now been released in full on the Mountain Dew viral site.

[Click to Enlarge]







You can read The Harvey Dent Act by clicking HERE and also view a new mysterious viral promotion directing readers to Rykin Data Corporation. It looks like the events of The Dark Knight will reverberate throughout TDKR as the demise of Harvey Dent aka Two-Face looks to be central to the plot. Also, can anyone guess who those horoscopes are for, I have a few but not all of them figured out.



Running Time: 2 hrs 45 min
Release Date: July 20 2012 (USA)
MPAA Rating: PG-13
Starring: Christian Bale, Joseph Gordon-Levitt, Tom Hardy, Marion Cotillard, Juno Temple, Anne Hathaway, Michael Caine, Morgan Freeman and Gary Oldman
Directed by: Christopher Nolan
Written by: Jonathan Nolan (screenplay), Christopher Nolan (screenplay), David S. Goyer (story)


The Dark Knight Rises is an upcoming superhero film directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan Nolan and the story with David S. Goyer. Based on the DC Comics character Batman, the film will be the third installment in Nolan's Batman film series, and is a sequel to Batman Begins (2005) and The Dark Knight (2008). The Dark Knight Rises is intended to be the conclusion of the series. It stars Christian Bale, Michael Caine, Gary Oldman, and Morgan Freeman. The film will take place eight years after the events of The Dark Knight and will introduce the characters of Selina Kyle and Bane—portrayed by Anne Hathaway and Tom Hardy, respectively—two villains from the Batman mythology.







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38 Comments
Niuhll - 6/22/2012, 6:43 AM
Man, I'm gonna have to choose between two sides of an arguement...Theres only one arguement on this site.
MarkJulian - 6/22/2012, 6:45 AM
@nailbiter111 Read the article.
MarkJulian - 6/22/2012, 6:52 AM
Eh...why waste my time.
Greengo - 6/22/2012, 6:58 AM
OMFG

DalyBear - 6/22/2012, 6:59 AM
Just throwing this out there, batmans a capricorn
TheSensationalSpiderman - 6/22/2012, 7:05 AM
That is fricking awesome
Owley - 6/22/2012, 7:05 AM
You're welcome: http://rykindata.com/
JohnnyKrypton - 6/22/2012, 7:12 AM
Pfft. Everybody knows the Gotham football teams are the Knights and the Widcats. Clearly Nolan doesn't give a sh*t about the fans...THIS MOVIE WILL SUCK! REBOOT!





:-7
marvel72 - 6/22/2012, 7:14 AM
@ yossarian

exactly,its all about making money any way possible.
rondz123 - 6/22/2012, 7:18 AM
Batman is a pisces
golden123 - 6/22/2012, 7:19 AM
@DalyBear: Actually, Batman is a Pisces which makes alot of sense if you read the Pisces horoscope that day...
Anthrax - 6/22/2012, 7:19 AM
R looks like Robin the rykin r
bestintheworld - 6/22/2012, 7:22 AM
I haven't gone to a midnight movie since The Hangover came out, but it's happening for this one. I never knew I had an inner nerd until Nolan started making these Batman movies.
Greengo - 6/22/2012, 7:32 AM
I thought the Joker was a Pisces.
KalEl26 - 6/22/2012, 7:49 AM
Since the movie takes place 8 years after in TDK, I wonder if we'll see technological advancements. It'd be cool if people in the movie were driving somewhat futuristic cars. It would also show Nolan attention to detail.
bestintheworld - 6/22/2012, 7:53 AM
@KalEl26

He does have an EMP gun in the movie, that's pretty advanced. Wouldn't mind having one for my boss' laptop right about now....
WorldsGreatestdetective - 6/22/2012, 7:55 AM
Batman is Pisces, and Catwoman is Gemini with Bane as Aries. Sounds about right
JerseyJoker - 6/22/2012, 8:10 AM
Nice use of the Shadow.
Marvelite2012 - 6/22/2012, 8:12 AM
Talia is Cancer and Gordon is Scorpio?
marvel72 - 6/22/2012, 8:15 AM
the hobbit will more than lightly be film of the year.

tori black & dylan ryder the two best catwomen i have ever seen.
ISleepNow - 6/22/2012, 8:24 AM
Shit, I'm an Aquarius & I Can't Stand Mountain Dew :(
goatmilk - 6/22/2012, 8:53 AM
What a cool and creative way to promote a movie! All the horoscopes seem pretty obvious except the some one from your past one, although that's probably a Ras reference
bestintheworld - 6/22/2012, 8:55 AM
@JokerEl

So Superman decided to start wearing his underwear underneath his clothes? Smart play.
micvalpro - 6/22/2012, 8:55 AM
POPEYERISES

WATCH THE SHORT FILM HERE:
http://youtu.be/oNS4rTSkoFA?hd=1
Sanderman - 6/22/2012, 9:38 AM
i'm guessing ras or scarecrow is the someone from the past? or maybe they'll shock everyone and do the joker cameo that was rumored long ago. doubt it but it would be amazing to see
nickh0801 - 6/22/2012, 9:48 AM
"I am Gotham's recon nect gargle gargle"
AstroZombie - 6/22/2012, 10:12 AM
Gotham has always felt like a real city in the comics, it's like it's own character, and through this viral marketing their doing a great job of making this Gotham seem like a city that actually exists somewhere instead of just being sets on a back lot. The attention to detail is fantastic.
Equivocal - 6/22/2012, 10:39 AM


HeadPool420 - 6/22/2012, 10:40 AM
This takes place 8 years after Batman Begins. The Dark Knight was technically in the same first year, so 8 years later actually brings the story up to date since Batman Begins came out nearly 8 years ago! That's kinda cool.
jmunny - 6/22/2012, 10:54 AM
I thought they already debunked the R = Robin in the movie rumor; all the signs were fan made and some fan brought in that Robin R one to help his buddies spells Rogues and get a little easter egg in all by his lonesome.
jmunny - 6/22/2012, 10:55 AM
I'm hoping Talia is a Virgo and Ras is her surprise visitor.
ImTheCaptainOfThisShip - 6/22/2012, 11:04 AM
ive entered a sweeps to win the script. Signed by nolan i believe
Durf - 6/22/2012, 11:20 AM
That is pretty cool stuff. The Nolan movies have always been good at the viral marketing stuff.

Liking the Tori Black and Dylan Rider love! :)
TwistedRenegade - 6/22/2012, 11:35 AM
http://www.rykindata.com/

JonasWepeel - 6/22/2012, 5:14 PM
Seems like Bruce/Batman may have private access to that new library wing. Could be cool....
educaz - 6/23/2012, 4:50 AM
@ hope420 - That's not completely true: It says under the picture of Dent, that it's taken in 2008 (and it's clear that it's supposed to be from around the same time as TDK takes place. So if TDKR takes place 8 years after that, then we're looking at 2016. It could just be a fcuk up by some dude who made this fake paper, I guess, 'cause you're right about the fact, that BB and TDK takes place within a pretty short period of time, which means then, that BB takes place in 2007/08 ...hmm
HeadPool420 - 6/23/2012, 11:30 AM
@hassager good call didn't notice the date on the paper. So what year did BB and TDK take place exactly? I thought if BB came out in 05 then this was a genius idea to have TDKR take place 8 years later so it kinda goes with real time. Oh well it was a cool hypothesis hahaha.:)
educaz - 6/24/2012, 2:56 AM
@ hope420 Yeah, I like that idea better too :) Let's just pretend we never saw the text under this picture, then :D

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